Surajit Roy
Assistant General Manager (Sales & Marketing)
Riscon Tower, Flat no C2, Bhabananda Boro Path, Ahom Gaon, Guwahati
Summary
MBA with 18 years of channel sales experience in Building materials segment (Decorative paints & Cement industry).
Seasoned professional with a proven track record at Asian Paints Ltd & Meghalaya Cements Ltd showcasing exceptional leadership and interpersonal skills. Spearheaded innovative strategies, boosting sales and expanding dealer networks significantly. Excelled in data analysis and planning, ensuring sales targets were surpassed. Renowned for driving revenue growth and fostering strong team and client relationships.
Overview
18
18
years of professional experience
2
2
Certifications
4
4
Languages
Work History
Assistant General Manager
Meghalaya Cements Ltd
07.2021 - Current
- Managed team schedule with eye for coverage needs and individual strengths.
- Motivated, trained, and disciplined employees to maximize performance.
- Mentored and motivated team members to achieve challenging business goals.
- Analyzed Sales Promoter & Dealer's feedback data to identify areas of improvement and develop solutions.
- Collaborated with other departments to establish productive and timely completion of work.
- Developed and implemented policies and procedures to improve customer service and satisfaction.
- Implemented business strategies, increasing revenue and effectively targeting new markets.
Project Sales Head- NE
Asian Paints Ltd
04.2020 - 06.2021
- Provided impactful sales training and motivated sales team members to drive revenue growth.
- Monitored sales team performance, analyzed sales data, and reported information to Divisional manager.
- Analyzed sales data and kept up to date with market trends.
- Prepared sales presentations for clients showing success and credibility of products.
- Developed strong communication and organizational skills through working on group projects.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Demonstrated strong organizational and time management skills while managing multiple projects.
Divisional Retail Executive
Asian paints Ltd
09.2018 - 03.2020
- Looked after 87 Colour Ideas stores in East Division. Covering cities Hyderabad, Kolkata and North east regions.
- Created plans and communicated deadlines to ensure New Colour idea construction projects gets completed on time.
- Coordinated efficient restocking of Store with current merchandise and accurate signage for current promotions.
- Collaborated with internal team members to resolve customer concerns and deliver enhanced customer experiences.
- Resolved customers' issues related to online purchases, late product deliveries and billing discrepancies to encourage good customer relationships.
Senior Sales Officer
Asian paints ltd
05.2016 - 08.2018
- Collaborated with Dealers and built effective partnerships devoted to capitalizing on emerging and sustainable sales opportunities.
- Network Addition 100+ new dealers in 2016-18.
- Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Managed and motivated sales team to increase revenue 35% in 2016-17 and 30% increase in revenue 2017-18.
Senior Sale Officer
Asian paints Ltd
10.2014 - 04.2016
- Implemented marketing strategies for water proofing and wood finish products to meet demands of water proofing business and Furniture manufacturer segment.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line sales.
- Streamlined operational efficiencies by delivering recommendations for knowledge-base processes and procedures.
- Boosted sales of Waterproofing category from 30 L to 1Cr for FY 2015-16
- Increase in wood finish segment by 2.5 Cr from FM business for FY 2015-16.
Territory Sales Officer
Asian paints Ltd
09.2008 - 09.2014
- Identified and qualified new dealers to increase market share in key territories.
- Worked in Guwahati local, Meghalaya, Arunachal, Dubrugarh territories as sales officer.
- 2 Times rated GA1 in end year appraisal.
Territory Manager
Cipla Ltd
05.2007 - 08.2008
- Demonstrated proper equipment use by showing clients product setup and operation using advanced knowledge of medical processes.
- Implemented diverse marketing and promotional strategies to enhance brand performance in target markets.
- Generated revenue by liaising between doctors and companies to sell products.
- Prepared and delivered product presentations and answered questions about Xterna Division products to increase sales by 55%.
Education
MBA - Marketing
North Eastern Regional Institute Of Management
Guwahati 12.2005 - 2007.12
Bachelor of Computer Applications -
Institute Of Management And Information Technology
Guwahati 05.2000 - 2004.04
10+2 - Science
K V Masimpur
Masimpur 04.1998 - 1999.03
Matriculation -
K V Masimpur
Masimpur 04.1996 - 1997.03
Skills
- Leadership Skills
- Planning & decision making skills
- Interpersonal and communication skills
- Data analysis & IT skills
- Execution & Manpower Handling skills
Certification
LEAD- In House training by Asian paints Ltd
Accomplishments
- Accomplished cement sales volume growth from 2 Lakhs Million Ton to 3 Lakhs Million Ton sales in a span of 2 years.
- Successfully launched & implemented online digital influencer loyalty program for masons with a registration record registration of 3500 mason across north east.
- Commissioned highest Colour Idea Stores version 0.4 in a single year across east division.
- Established Wood finish premium brand Category products in North East by activating AWA contractors.
- Achieved 80 Colour world installations in a single year.
- Turning Guwahati market into APL emulsion market both in Interior & Exterior Segment.
Timeline
Assistant General Manager
Meghalaya Cements Ltd
07.2021 - Current
Project Sales Head- NE
Asian Paints Ltd
04.2020 - 06.2021
Divisional Retail Executive
Asian paints Ltd
09.2018 - 03.2020
Senior Sales Officer
Asian paints ltd
05.2016 - 08.2018
Senior Sale Officer
Asian paints Ltd
10.2014 - 04.2016
Territory Sales Officer
Asian paints Ltd
09.2008 - 09.2014
Territory Manager
Cipla Ltd
05.2007 - 08.2008
MBA - Marketing
North Eastern Regional Institute Of Management
12.2005 - 2007.12
Bachelor of Computer Applications -
Institute Of Management And Information Technology
05.2000 - 2004.04
10+2 - Science
K V Masimpur
04.1998 - 1999.03
Matriculation -
K V Masimpur
04.1996 - 1997.03
LEAD- In House training by Asian paints Ltd
ECA In House training by Asian paints Ltd
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