Surendra Yadav
Mumbai
Summary
Seeking assignments in Channel Sales (Sales and Marketing)/Business Development with an organization of repute.
An astute Sales Representative with 9 years of proven success in Channel Sales in Sales & Marketing and Sales Promotion in FMCG Companies. Currently associated as a Sales Officer with a leading fintech and payment company one97 communication – Sales & Marketing, Mumbai. Keen customer centric orientation with excellent communication skills and ability to interact effectively with personnel at all levels. Resourceful and competent to create win-win relationship.
Overview
4
4
years of professional experience
1
1
Language
Work History
Sales Officer
One97 communication (Paytm)
03.2023
- Work Area-Western Mumbai (Malad to Dahanu)
- Handing a team of 15 sales persons
- To develop business of the company in the territory
- To achieve secondary & primary sales target of the channel partner
- Ensure PSA and coverage expansion
- PSA claim settlement in time on regular basis
- Create new PSA and new retailer successful installation and start primary and secondary
- Searching new retailer and deployment sound box EDC and PSA.
Sales Officer
RELIANCE RETAIL LIMITED
03.2020
- Works Area: Western Mumbai (Kandivali to Bhayander)
- Handing a team of 5 sales persons
- To achieve primary and secondary sales target month on month
- Prepare and send reports (Weekly report, Target vs Achievement report, competition report, stocks closing reports, damage reports, etc.) within the deadline
- Allocation of monthly/ permanent visibility to the retailers as per my business strength
- Ensure the multiple visibility of the product into the retail stores
- Maintain stocks pressure/depth into the retail stores
- Keep a close eye on competition activity & communicate the same to marketing team
- Co-ordination with the cross functional team like merchandising team, sales coordinator, Brand team, etc
- Ensure to pass on information in time regarding NPD (New Product Distribution), Schemes, visibility, etc
- To the team, stockiest and the retailers
- Re-arrange beat Plan on quarterly basis for coverage expansion
- Work on market share of different brands of the company (based on AC Neilson data) and try to increase market share in my territory
- Distributor claim settlement in time on regular basis
- Having good knowledge of Excel (Vlookup, Pivot table, etc.), word and power point.
Sales Officer
Parag milke and food ltd
10.2016 - 09.2018
- Work Area: Western Mumbai (bhayandr to Virar)
- Handing a team of 6 sales persons
- To achieve primary and secondary sales target month on month
- Prepare and send reports (Weekly report, Target vs Achievement report, stocks closing reports, damage reports, etc.) within the deadline
- Maintain stocks pressure/depth into the retail stores
- ROI calculation and discussion with the stockiest on quarterly basis
- Ensure to pass on information in time regarding NPD (New Product Distribution), Schemes, visibility, etc
- To the team, stockiest and the retailers
- Launched DMS successfully in territory
- Launched NPD successfully- go protinex
Sales Officer
Dabur India pvt ltd
06.2014 - 01.2016
- Work Area: Western Mumbai (Mira to Bhayandar)
- Handing a team of 2 (DSR) sales persons
- To achieve primary and secondary sales target month on month
- Prepare and send reports (Weekly report, Target vs Achievement report, stocks closing reports, damage reports, etc.) within the deadline
- Stock Management- Ensure that all the SKUs must be available on Distributors Point
- Analyze Distribution coverage and expansion of the territory on monthly basis
- Ensure to run secondary scheme into the market effectively
- Allocation of monthly/ permanent visibility to the retailers as per my business strength
- Maintain stocks pressure/depth into the retail stores
- ROI calculation and discussion with the stockiest on quarterly basis
- Ensure to pass on information in time regarding NPD(New Product Distribution), Schemes, visibility, etc
- To the team, stockiest and the retailers
- Launched NPD successfully- red past gel and dabur ratanprash
Education
B.com -
Reena Mehta College Bhayandar
HSC -
Abhinav Vidhya Mandir Bhayandar
SSC - undefined
National High School Bhayandar
Skills
Analytical skillundefined
Personal Information
- Date of Birth: 03/26/90
- Nationality: Indian
- Marital Status: Married
References
Reference will be provided if it is required.
Timeline
Sales Officer
One97 communication (Paytm)
03.2023
Sales Officer
RELIANCE RETAIL LIMITED
03.2020
Sales Officer
Parag milke and food ltd
10.2016 - 09.2018
Sales Officer
Dabur India pvt ltd
06.2014 - 01.2016
B.com -
Reena Mehta College Bhayandar
HSC -
Abhinav Vidhya Mandir Bhayandar
SSC - undefined
National High School Bhayandar
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