Suresh Anandarao
Bangalore
Summary
- Techno marketing professional qualified in Plastic Engineering, Business & Marketing management with 29+ years experience in Plastics & Speciality Chemicals, successfully ventured as an Entrepreneur.
- Ambitious & meticulous in career having gone through metamorphosis starting from shop floor, gradually grown to top management level.
- Inherent qualities are Persuasiveness, Self motivation, Laser like focus Diverse perspectives, Multi-tasking, Positive approach & Go getter attitude. through improvement initiatives, applying Technical, Research, Analytical & Commercial acumen.
- Increased organizational productivity with hard & smart workingfacilitating sustainable business growth.
- Ensure employers & clients to yield top & bottom line business revenue growth with ROI having successfully implemented Strategies, Optimization, Trouble shooting & Trust building.
Overview
29
29
years of professional experience
1
1
Certification
Work History
CEO
ARS CONSULTING(www.arsconsultant.top)
Bangalore
04.2024 - Current
- Exploring business clients for B2B Trading, Manpower recruitment, Soft skills training
- Digital Marketing, Business research, Projects & Strategy consulting
- Enabling client's business to increase their productivity, cost optimization, ROI with profitable revenue growth
- Accomplishment: Added 10+ clientele in a short span and scope for further business growth
GM Marketing
DIWAN MUNDHRA BROS PVT LTD (www.mundhramasterbatch.com)
Chennal
11.2023 - 03.2024
- Overseeing Sales operations, Market mapping & exploring business potential for MUNDHRA's Engg Plastics based Masterbatches in South India
- New Business development by enhancing business from existing customers & new clients in untapped areas
- Product management through Market analysis, Implementing strategies & New Product development by getting client's requirements developed at RnD
- MIS reports, MRM presentations, Customer relationship management, Supply chain, Logistics & receivables management.
- Accomplishment: Increased clientele base with 30+ new clients in a span of 4months
GM Marketing
BAJAJ PLAST PVT LTD(www.bajajmb.com)
Nagpur
10.2021 - 11.2023
- New Business development of BAJAJ Masterbatches in various applications segments PAN India by exploring new clientele base, geographies, generating leads and converting into prospective business in various applications
- Market analysis, Key accounts management & Receivables management
- Strategy making & implementation focusing on profitable business growth.
- Accomplishment: Added 100+ new clients in a span of one year yielding additional sales volume of 500MT+
GM Marketing
SANKHLA VINYL PVT LTD(www.sankhlavinyl.com)
Bangalore
10.2019 - 10.2021
- Profit center management of OPAL Indenting business for Polyolenn with various functions such as Sourcing, Demand forecasting, Sales, Business development, Receivables, Warehouse management MIS Reports
- New Business development of PE, PVC, Specialty Compounds, EVA, Black Masterbatches by adding new clientele in Wire Cables segment.
- Accomplishment: Started with one customer, ramped up to adding 50+ clientele and Increased sales to 1000MT month within an year
Head Marketing & Technical
DEEP PLAST(www.deeppoly.com)
Bangalore
06.2018 - 10.2019
- Sales & Marketing of DEEP Masterbatches in Southern India & Sri Lanka with prime focus on Client generation, Establishing & monitoring Sales team and Networking across the territory
- Establishing and leading Sales team to achieve their Sales target & Receivables, Technical Support, Offering customized products as per the market needs & Promotional activities
- Accomplishment: Started from Zero, established the brand equity amidst fierce competition to yield Rs.4 Crores within a year
DGM MARKETING
PLASTIBLENDS INDIA LTD(www.plastiblends.com)
Bangalore
11.2014 - 10.2017
- Regional Marketing operations of PLASTIBLENDS Masterbatches, Fillers & Compounds through Dealer network management in Southern India
- Leading the Sales team to achieve Targets, Receivables, Sales budgeting, Expanding Client base, New Business development, Competitor analysis, MIS Reports & Review meetings
- Instrumental in Product development through co-ordination with RnD, Technical support, Application development with innovation
- Promotional activities through networking in Exhibitions, events,etc
- Accomplishment: Consistently achieved Sales growth for 2 Financial Years(i.e.)2015-16 grown by 48% & 2016-17 grown by 38%
REGIONAL MARKETING MANAGER
HEUBACH COLOUR PVT LTD(www.heubach.com)
Bangalore
06.2012 - 11.2014
- Sales & Marketing of HEUBACH's Organic pigments, pigment dispersions in Karnataka, Telangana & Andhra Pradesh exploring Paint, Printing Ink, Plastics, Rubber, Textiles applications
- Key account customers added for long term sustainable business
- Accomplishment: Responsible for Sales Growth by 30% & 20% in two successive years 2013, 2014 respectively
MANAGER INTERNATIONAL SALES (PROJECT)
ARON UNIVERSAL LTD(www.aronuniversal.com)
Bangalore
06.2011 - 06.2012
- Exploring business opportunities for Fluorescent pigments, ink bases in China & Hongkong
- Customized the product portfolio as per China market needs
- Accomplishment: Surveyed market potential in China and presented business plan for establishing the products with strategy
SENIOR REGIONAL MANAGER MARKETING
BHANSALI ENGG POLYMERS LTD(www.bhansaliabs.com)
Bangalore
03.2009 - 05.2011
- Sales & Marketing of BHANSLI's Engineering polymers -ABS, SAN in Southern India facilitating Direct Sales through team & Dealer management
- New business development, Product development, Receivables, MIS reports & Review meetings.
- Accomplishment: Enhanced business volume in Automotive, Home appliances, Telecom & other segments to achieve Sales growth of 22% & 30% in 2 successive Financial years 2009, 2010 respectively
MANAGER INTERNATIONAL SALES
METAL POWDER COMPANY LTD(www.mepco.co.in)
Madural
05.2007 - 03.2009
- Spearheading International business of MEPCO's Nonferrous metals in ASIA, AMERICA, EUROPE, RUSSIA, AUSTRALIA & AFRICA
- Facilitating & expanding channel partners for enhancing sales in untapped territories & focussing on clients in application segments such as Construction, Coatings, Foundries, Plastics, Inks, etc
- Overseeing Export operations, LC, Documentation, Promotional activities through exhibitions, etc
- Accomplishment: Enhanced business revenue growth in Europe, USA, Asia, Africa & other countries, yielding sales growth by 20% and 12% in 2 Financial years successively-2007, 2008
ASSISTANT MANAGER MARKETING
SUDARSHAN CHEMICAL INDUSTRIES LTD(www.sudarshan.com)
Chennai
08.2004 - 03.2007
- Sales & Marketing of SUDARSHAN's product range -Organic, Inorganic and Speciality pigments in Tamilnadu & Kerala exploring applications viz., Paints, Printing Inks, Plastics, Textile, Leather, Construction, etc
- Market analysis, Channel sales, Key account management, Receivables management, MIS reports, Promotional activities, etc
- Accomplishment: Business development by adding new clientele yielding sales growth of 15%, 22% and 30% in 3 successive FY-2004, 2005 & 2006 respectively
ASSISTANT MANAGER MARKETING
WACKER METROARK CHEMICALS P LTD(www.wacker.com)
Chennai
08.2001 - 04.2004
- Sales & Marketing of WACKER's entire silicone product range - Fluids, Emulsions, Fumed Silica, Silanes, Sealants, etc in South India
- Business development in untapped territories, competitor analysis and New product development in coordination with RnD
- Accomplishment: Established brand equity in various application segments facilitating sales growth by 12% & 15% successively in 2 years 2002 & 2003 respectively
EXECUTIVE MARKETING
BAYER ABS LTD Now STYRENIX PERFORMANCE MATERIALS (www.styrenix.com)
Bangalore
09.1999 - 08.2001
- Sales & Marketing of BAYER's Engineering plastics (ABS, PC, SAN, alloys) in Karnataka involving New business development through Clients generation, Technical support, Receivables management, MIS reports, Receivables.
- Accomplishment: Business development with OEM's in Automotive, Home appliance, Telecom and other Industrial sectors to yield business revenue growth by 12% in 2000 & 19% in 2001
ENGINEER TECH SUPPORT & SALES
BHANSALI ENGG POLYMERS LTD(www.bhansaliabs.com)
Newdelhi
09.1997 - 08.1999
- Sales of BHANSALI's ABS & SAN in National Capital region, Technical support to clients solving quality problems & application development
- Coordinating with RnD for Colour matching, New product development, MIS reports, Receivables, etc
- Accomplishment: Pursued for approvals with OEM's in Automotive, Home appliances, Telecom and other sectors to facilitate Sales growth by 12% in FY 1998
JUNIOR PRODUCTION OFFICER
SUPREME INDUSTRIES LTD(www.supreme.co.in)
NOIDA
08.1995 - 08.1997
- Handling shift production of Injection moulding unit with effective utilization of Men, Machine, Material & Method
- Accomplishment: Achieved production targets with precise quality control & Implemented ISO 9002
Education
PG Diploma - Marketing & Business Management
Indira Gandhi National Open University
New Delhi12-2006
Certificate - Exports
Indian Institute of Foreignt Trade
New Delhi01-1999
PG Diploma - Plastic Processing Technology
Central Institute of Plastics Engg & Technology
Lucknow07-1995
B.Sc - Chemistry
University of Madras
Chennai05-1994
Skills
- Strategic Marketing
- Profit center management
- Customer management
- Digital Marketing
- PR building & Networking
- Techno commercial acumen
- Business communication
- Adaptability
- Team building & training
- Negotiation
- Decision making
- Analytical & Reasoning
- MS office, ERP , Internet
Languages
- English, Hindi, Tamil, Marathi, Kannada ,Malayalam & Telugu
Additional Information
- Awarded as "Star Performer" in achieving consistent Sales growth during my tenure in PLASTIBLENDS (2014-17)
- Membership in Indian Plastics Institute, CIPET Alumni association, All India Plastics Manufacturers Association, etc
- Ranked 3rd in CIPET Lucknow and All India 18th during PG Diploma in Plastic Technology (1994-95)
Certification
- Key account Management program @ Mercuri Goldman
- Executive development Course @ Mafoi
- Food packaging seminar @ Indian Institute of Packaging
- Plastics in Packaging @ AIIPMA
Personal Data
Residence : Flat #G-1,Pruthvi green apartments, Doddathogur, Electronic city ,Bangalore-560100
Date of Birth : 23-08-1974
Languages : English, Hindi, Known Tamil, Marathi, Kannada & Malayalam
Interests : Travelling, Music, Chess, Books, Movies ,etc
Timeline
CEO
ARS CONSULTING(www.arsconsultant.top)
04.2024 - Current
GM Marketing
DIWAN MUNDHRA BROS PVT LTD (www.mundhramasterbatch.com)
11.2023 - 03.2024
GM Marketing
BAJAJ PLAST PVT LTD(www.bajajmb.com)
10.2021 - 11.2023
GM Marketing
SANKHLA VINYL PVT LTD(www.sankhlavinyl.com)
10.2019 - 10.2021
Head Marketing & Technical
DEEP PLAST(www.deeppoly.com)
06.2018 - 10.2019
DGM MARKETING
PLASTIBLENDS INDIA LTD(www.plastiblends.com)
11.2014 - 10.2017
REGIONAL MARKETING MANAGER
HEUBACH COLOUR PVT LTD(www.heubach.com)
06.2012 - 11.2014
MANAGER INTERNATIONAL SALES (PROJECT)
ARON UNIVERSAL LTD(www.aronuniversal.com)
06.2011 - 06.2012
SENIOR REGIONAL MANAGER MARKETING
BHANSALI ENGG POLYMERS LTD(www.bhansaliabs.com)
03.2009 - 05.2011
MANAGER INTERNATIONAL SALES
METAL POWDER COMPANY LTD(www.mepco.co.in)
05.2007 - 03.2009
ASSISTANT MANAGER MARKETING
SUDARSHAN CHEMICAL INDUSTRIES LTD(www.sudarshan.com)
08.2004 - 03.2007
ASSISTANT MANAGER MARKETING
WACKER METROARK CHEMICALS P LTD(www.wacker.com)
08.2001 - 04.2004
EXECUTIVE MARKETING
BAYER ABS LTD Now STYRENIX PERFORMANCE MATERIALS (www.styrenix.com)
09.1999 - 08.2001
ENGINEER TECH SUPPORT & SALES
BHANSALI ENGG POLYMERS LTD(www.bhansaliabs.com)
09.1997 - 08.1999
JUNIOR PRODUCTION OFFICER
SUPREME INDUSTRIES LTD(www.supreme.co.in)
08.1995 - 08.1997
PG Diploma - Marketing & Business Management
Indira Gandhi National Open University
Certificate - Exports
Indian Institute of Foreignt Trade
PG Diploma - Plastic Processing Technology
Central Institute of Plastics Engg & Technology
B.Sc - Chemistry
University of Madras