Summary
Overview
Work History
Education
Skills
Accomplishments
TRAINING
PERSONAL DETAILS
References
Timeline
Generic

Surinder Kaur

Senior Analyst
New Delhi

Summary

Sr. Analyst at Virtusa Consulting Services with expertise in content curation and Google Ad Management. Demonstrated ability to enhance project efficiency and mentoring teams. Skilled in SEO optimization and committed to delivering high-quality results while maintaining attention to detail, ensuring high-quality content delivery that aligns with client standards.

Overview

3
3
Languages
16
16
years of professional experience

Work History

Sr. Analyst-KPO – Content Curation

Virtusa Consulting Services Private Limited
Gurgaon
01.2022 - Current
  • Growth Path:
  • Analyst-KPO - Content Curation (ASL & DAC): January 2022 - May 2023.
  • Sr. Analyst-KPO - Content Curation (GenAI & ESL): November 2024 - Present.
  • Key Responsibilities:
  • Analyzing the URL’s web pages to extract, verify, and create the required content for Google Ads, following the provided client guidelines to meet the SLA parameters on productivity, quality, AHT, TAT, and utilization.
  • Reviewed advertisements and search content for guideline compliance.
  • Review the contents and classify them according to client guidelines.
  • Review the contents given by the client: comments and edits.
  • Evaluated landing pages and home pages to ensure they met client specifications.
  • Collaborated with cross-functional teams to enhance project efficiency and achieve better outcomes.
  • Identified key improvement areas to guide decision-makers in implementing necessary changes.
  • Mentored junior analysts on best practices in data analysis and reporting techniques.
  • Conducted shadow sessions for new hires to clarify guidelines and streamline the onboarding process.

Freelancer - Resume Services

HT Media Ltd. (Shine.com)
New Delhi
09.2017 - 03.2020
  • Created job seeker accounts and uploaded resumes on international job portals to facilitate access to global job opportunities.
  • Edited resumes according to the job profile provided by the job, ensuring alignment with requirements on the Shine.com platform.
  • Coordinated with job seekers to gather missing information, completing their international profiles for job portals.
  • Bound to complete information within the stipulated time frame.

Senior Executive – Operations (Coordination)

GAURAV ELECTRONICS
10.2015 - 06.2017
  • Coordinated dispatch of customer orders to ensure timely delivery, maintaining one-day procurement and manifest SLA.
  • Managed product procurement for the company from various vendors.
  • Executed business expansion activities through paid advertising on various e-commerce portals.
  • Maintain mandatory files on a weekly basis like Sales orders, Cancel orders, and Sales returns.
  • Managed front office reception and administrative duties, responding to company inquiries and sorting mail efficiently.

Senior Executive - (Operations - Coordinator)

Investors Clinic Infratech Pvt. Ltd.
Gurgaon
01.2013 - 10.2015
  • Growth Path:
  • Executive Operations (Coordination): January 2013 – April 2014.
  • Sr. Executive Operations and Trainer: April 2014 – October 2015.
  • Working in close coordination with the Sales Head and Top Management to ensure reliability in all process reports.
  • Handled all post-sales activities (client issues, unit allotment, booking updates, payments) while managing public relations with integrity and professionalism.
  • Prepared and maintained daily sales tracker, revenue analysis reports, individual performance reports, and team head performance reports for director review.
  • Making sales presentations (PPT) on a monthly basis to show total revenue generation, number of sales, sales team performance, lead generation, etc.
  • Working of Oracle’s Sales Tracking System our internal software to get reports related to Sales, Revenue, Booking Login, Attendance, etc.
  • Mentoring new staff by giving training on regular basis. (Sales Tracking System (Oracle software-CRM and Attendance Saviour)
  • Providing timely feedback to senior management regarding performance in their Teams or Individual.
  • Manage joining and exit formalities, including processing attendance records and related documentation.
  • Conduct KYC verification for all property booking documents to ensure compliance with regulations.
  • Coordinated property fest activities to support sales associates in managing walk-ins and invitees effectively, focusing on high net-worth clients (HNI).
  • Handling all the Administration part of my department.

Operations Executive

Firefly e-Ventures ltd. (100% Subsidiary of Hindustan Times)
Gurgaon
03.2010 - 06.2012
  • Growth Path:
  • Operations and information searching: March 2010 – November 2010.
  • Operations, Trainer, Quality Analyst: November 2010 – June 2012.
  • Created and maintained content for web pages of approximately 26,000 colleges on www.htcampus.com to enhance user engagement.
  • Tagged web pages with appropriate keywords using the Google Keyword Tool, improving website visibility on search engines.
  • Compiled weekly management information system reports to track performance.
  • Deliver quality content on microsites, and handle the Q&A section of the website.
  • Conducted training sessions for freshers, facilitating their onboarding, and integration into the team.

Education

Master of Business Administration - International Business

Sikkim Manipal University
New Delhi
01.2016

Bachelor of Arts -

Delhi University
New Delhi
01.2011

High School -

Open Schooling
New Delhi
01.2006

Intermediate -

CBSE Board
New Delhi
01.2001

Skills

  • Data analysis
  • Data analysis tools
  • SEO optimization
  • Content management
  • Microsoft Office Suite
  • Time management
  • Attention to detail

Accomplishments

  • Awarded two times in one year (2013) with Best Team Support in Gurgaon Branch for my team.
  • Awarded as best EFFICIENT PERFORMER for 2014.

TRAINING

Vocal training from The Tansen Music Academy. (2016-2018)

PERSONAL DETAILS

  • Name: Surinder Kaur
  • Father’s Name: Late. S. Kulwant Singh
  • Mother’s Name: Gurmeet Kaur
  • DOB: 16th July 1985
  • Marital Status: Married

References

Professional references can be made available on request.

Timeline

Sr. Analyst-KPO – Content Curation

Virtusa Consulting Services Private Limited
01.2022 - Current

Freelancer - Resume Services

HT Media Ltd. (Shine.com)
09.2017 - 03.2020

Senior Executive – Operations (Coordination)

GAURAV ELECTRONICS
10.2015 - 06.2017

Senior Executive - (Operations - Coordinator)

Investors Clinic Infratech Pvt. Ltd.
01.2013 - 10.2015

Operations Executive

Firefly e-Ventures ltd. (100% Subsidiary of Hindustan Times)
03.2010 - 06.2012

Master of Business Administration - International Business

Sikkim Manipal University

Bachelor of Arts -

Delhi University

High School -

Open Schooling

Intermediate -

CBSE Board
Surinder KaurSenior Analyst