Open To Work
Surkhab Zehra
Pune
Summary
Content marketing professional prepared for impactful contributions. Proven history of driving engagement through compelling content and strategic planning. Reliable team collaborator with focus on achieving results, adaptable to evolving project needs. Skilled in SEO, analytics, and creative writing.
Overview
10
10
years of professional experience
Work History
Content Marketing Specialist
Digi Marketers
Remote
12.2021 - Current
- Designed data-driven content strategies through comprehensive competitor and customer research.
- Developed user personas and journey maps to inform targeted and effective content strategies.
- Created brand voice and tone guides and content calendars for the businesses.
- Developed and managed the full content calendar, handling everything from initial research to final publishing across all digital touchpoints.
- Collaborated with cross-functional teams to create compelling marketing campaigns and promotional materials.
- Led on-page SEO optimization initiatives, improving organic search rankings for targeted keywords and phrases.
- Spearheaded email marketing efforts, resulting in increased subscriber engagement and conversion rates.
- Wrote long-form articles, blog posts, and whitepapers that showcased thought leadership in the industry.
- Improved engagement and boosted sales by crafting compelling website copy, social media posts, landing pages, email campaigns, and ad copy.
- Analyzed audience engagement metrics to refine content effectiveness and drive user interaction.
- Utilized analytics tools to measure campaign performance, providing insights for strategic decision-making.
Content Manager
Mantran
Bangaluru
09.2020 - 06.2021
- Increased web traffic and lead generation through strategic content marketing efforts, driving audience growth for Mantran and its clients.
- Managed editorial calendars to ensure consistent, high-quality content delivery across platforms.
- Researched competition, customers, and market segments to create targeted marketing strategies.
- Crafted and edited compelling marketing copy for websites, social media, email campaigns, and promotional materials.
- Collaborated on brand-building initiatives, including brochures, PowerPoint presentations, and design concepts.
- Streamlined content distribution across channels, enhancing audience engagement and reach.
Writer and Editor
Freelance
Remote
01.2016 - 09.2020
- Delivered SEO-driven content, including articles, blogs, tutorials, and marketing materials, across diverse industries.
- Managed schedules to ensure timely, high-quality content while adhering to editorial standards.
- Proofread and edited content for originality and accuracy, maintaining compliance with plagiarism guidelines.
- Collaborated with clients to align content with their goals and exceed expectations.
Education
MBA - Marketing
Savitribai Phule Pune University
Pune, India07.2015
BBA - Management
Kashmir University
Jammu Kashmir, India03.2013
Skills
Creative Writing
SEO Content Writing and Strategy
Proofreading and Editing
Content Marketing
Copywriting (web,social media, email)
Analytic tools (SEMRush, Google Analytics)
CMS tools (WordPress, Zoho, Pipedrive)
Email Marketing
Keyword Research and On-page SEO
Adaptability and Time Management
Languages
English
Bilingual or Proficient (C2)
Personal Information
Portfolio
Blog
Email Campaign
Timeline
Content Marketing Specialist
Digi Marketers
12.2021 - Current
Content Manager
Mantran
09.2020 - 06.2021
Writer and Editor
Freelance
01.2016 - 09.2020
MBA - Marketing
Savitribai Phule Pune University
BBA - Management
Kashmir University