Suruchi Sundriyal
Bangalore
Summary
Enterprise marketing professional specializing in account-based marketing (ABM) and demand generation for Indian enterprise accounts. Proven expertise in account segmentation, persona-based targeting, and multi-channel campaigns, resulting in enhanced C-level engagement and effective sales enablement. Successfully built an ABM engine at Bizom, managing over 120+ enterprise accounts and achieving 80% of MQL quota for three consecutive quarters, contributing 1.17 crore in monthly recurring revenue pipeline.
Overview
1
1
Certification
5
5
years of professional experience
Work History
Enterprise Marketing & Account-Based Marketing
Bizom
05.2025 - Current
- Built Bizom's India Enterprise ABM engine from scratch, establishing account segmentation, industry and persona-based targeting, a 1:1 account research framework, messaging architecture, campaign strategy, and execution across 120+ enterprise accounts spanning FMCG, Consumer Durables, Food & Beverage, Electricals, and Manufacturing.
- Generated 80% of MQL quota across 3 consecutive quarters, contributing 1,167,875 in MRR pipeline through integrated enterprise demand-generation and ABM programs.
- Led India ABM function with 2-member team, owning strategy and execution before transitioning to dedicated India Enterprise role focused on strategic accounts and high-value opportunities.
- Built a two-tier ABM motion: 1:Many campaigns segmented by industry and persona, and 1:1 campaigns built through in-depth account research, identifying company priorities and tailoring messaging to each target account.
- Created 100+ executive-ready assets, including account research reports, executive email campaigns, solution narratives, webinar content, sales presentations, one-pagers, case studies, and industry-specific collateral.
- Developed CXO-focused messaging around business outcomes, using customer success stories, proven implementations, and industry-specific use cases to position Bizom's solutions against strategic priorities across sales productivity, distribution, retail execution, and growth.
- Built and executed multi-channel enterprise campaigns across LinkedIn product and awareness advertising, InMails, cold outreach, content, and executive events, creating a sustained pipeline-generation motion across target accounts.
- Grew network of 500+ CPG ICP connections through targeted executive outreach and relationship building, enhancing access to senior decision-makers across CPG ecosystem.
- Hosted and managed closed-door CXO roundtables, bringing senior industry leaders together to build strategic relationships, identify new opportunities, and support deal progression through executive-level engagement.
- Led the shift in Bizom's social media strategy from product-led to solution-led marketing, moving communication toward ICP challenges, industry priorities, and measurable business outcomes, increasing ICP engagement.
- Conducted account-level research across annual reports, investor presentations, and earnings commentary, translating business intelligence into personalised messaging and campaign themes.
- Partnered with Sales, Product, and Leadership to align marketing programs with enterprise pipeline generation, account penetration, CXO engagement, and strategic deal progression.
Human Capital
Deloitte USI Consulting
04.2024 - 06.2024
- Identified critical skill gaps in client organization, mapping desired training outcomes to enhance employee capabilities.
- Integrated ADDIE model to design and develop targeted training materials, aligning with client needs.
- Collaborated with cross-functional teams to design onboarding and kick-off decks, ensuring smooth integration of new hires.
- Spearheaded revamping of new-hire onboarding activities.
Product Manager
Chapterone Bookstores and Internet Private Limited
08.2021 - 08.2022
- Conducted competitive analysis to shape pricing and promotional strategies based on market insights.
- Analyzed market trends to identify customer needs and preferences effectively.
- Developed targeted marketing strategies to increase outreach and engagement in key segments.
- Researched Young Adult segment for Foxcrate and Merchandising segment for Gatsby&Grey to identify customer preferences.
- Managed and processed orders; coordinated with publishers and authors.
- Assisted with customer requests and answered questions to improve satisfaction.
- Managed the store's social media accounts; posting updates regularly.
Education
MBA -
K J Somaiya Institute of Management
Mumbai01-2025
B.A. (Hons.) -
Doon University
Dehradun01-2021
Skills
- Account-based marketing
- Enterprise marketing
- Demand generation
- Campaign strategy
- Messaging architecture
- Marketing automation
- Pipeline generation
- Strategic thinking
- Effective communication
- Relationship building
Certification
- Sales Training: Building your sales career, HubSpot Academy, Coursera, 2024
- The Complete Copywriting Course: Write to Sell Like a Pro, Udemy, 2021
Leadership Activities Achievements
- Co-Convenor, Public Relations and Branding Committee, K J Somaiya Institute of Management (2024)
- Senior Member, Grooves, Dance Club, K J Somaiya Institute of Management (2024)
- Participated in DE&I Curriculum on Building & Leading Inclusive Organizations, Axis Bank (2024)
- Volunteered at 13th IconSWM-CE & IPLAGlobal Forum, K J Somaiya Institute of Management (2023)
- School topper, UIEO 2013, National Rank 437
- National Runner-up, SAMAR 2024 Basketball Sports Event organised by MICA, Ahmedabad
Key Project
Capstone Project: Somaiya Kala Vidya, 3 months, 2024, Coordinated an event celebrating the cultural heritage of the Vankar community of Kachchh., Conducted market research for SEO words used by competitor institutes., Recommended missing brand elements and website details, along with keywords for the website.
Timeline
Enterprise Marketing & Account-Based Marketing
Bizom
05.2025 - Current
Human Capital
Deloitte USI Consulting
04.2024 - 06.2024
Product Manager
Chapterone Bookstores and Internet Private Limited
08.2021 - 08.2022
MBA -
K J Somaiya Institute of Management
B.A. (Hons.) -
Doon University