Suryakanta Jena
Bengaluru
Summary
Dynamic Business Development Manager with a proven track record at Flipkart, driving a strategic pricing model that enhanced year-over-year contribution margin. Skilled in promotional campaign development and demand planning, I excel in optimizing sales revenue while leading teams to achieve ambitious growth targets. Strong analytical abilities complement my leadership expertise.
Overview
7
7
years of professional experience
Work History
Business Development Manager
Flipkart
03.2023 - Current
- Managed pricing strategy and promotional activities for the Men's Clothing segment, overseeing a portfolio valued at ₹2800 crore
- Developed and implemented Implemented strategic pricing models for Men's Clothing, leading to a year-over-year contribution margin improvement of 0.8% in 2023 and 0.9% in 2024
- Conducted in-depth market research and competitive analysis to identify pricing trends and opportunities, ensuring competitive positioning in the market.
- Collaborated with merchandising, marketing, and sales teams to design and execute promotional campaigns and discount strategies, enhancing customer acquisition and retention.
- Utilized advanced pricing analytics tools to monitor and adjust pricing strategies in real-time, optimizing profitability and sales performance.
- Led a team of pricing analysts, providing mentorship and guidance to ensure the successful execution of pricing initiatives and continuous improvement.
- Developed pricing dashboards and reports to track key performance indicators (KPIs) and present insights to senior management for informed decision-making.
Assistant Manager
Flipkart
06.2018 - 03.2023
- Conducted demand planning to ensure optimal inventory levels, reducing stockouts and overstock situations.
- Implemented promotional campaigns, including basket offers, resulting in a 20% increase in U2O and a 10% rise in prepaid transactions.
- Designed and managed loyalty programs aimed at new customer acquisition, boosting customer retention by 5%.
- Created automated trackers and dashboards to monitor key performance indicators (KPIs) and provide real-time insights.
- Implemented traffic-boosting initiatives, including SEO optimization, targeted advertising, and social media promotions, resulting in increase in website traffic.
Education
B.Tech -
Bijupatanaik University Of Technology
OdishaSkills
- Business Growth Strategy
- Engaging Sales Demonstrations
- Strategic Business Planning
- Sales Revenue Optimization
- Promotional Campaign Development
- Growth Strategy Development
- Demand Planning
- Promotional Campaign Planning
- Loyalty Program Management
- Root Cause Analysis
Timeline
Business Development Manager
Flipkart
03.2023 - Current
Assistant Manager
Flipkart
06.2018 - 03.2023
B.Tech -
Bijupatanaik University Of Technology
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