Summary
Overview
Work History
Education
Skills
Timeline
Generic

Suryakanta Jena

Bengaluru

Summary

Dynamic Business Development Manager with a proven track record at Flipkart, driving a strategic pricing model that enhanced year-over-year contribution margin. Skilled in promotional campaign development and demand planning, I excel in optimizing sales revenue while leading teams to achieve ambitious growth targets. Strong analytical abilities complement my leadership expertise.

Overview

7
7
years of professional experience

Work History

Business Development Manager

Flipkart
03.2023 - Current
  • Managed pricing strategy and promotional activities for the Men's Clothing segment, overseeing a portfolio valued at ₹2800 crore
  • Developed and implemented Implemented strategic pricing models for Men's Clothing, leading to a year-over-year contribution margin improvement of 0.8% in 2023 and 0.9% in 2024
  • Conducted in-depth market research and competitive analysis to identify pricing trends and opportunities, ensuring competitive positioning in the market.
  • Collaborated with merchandising, marketing, and sales teams to design and execute promotional campaigns and discount strategies, enhancing customer acquisition and retention.
  • Utilized advanced pricing analytics tools to monitor and adjust pricing strategies in real-time, optimizing profitability and sales performance.
  • Led a team of pricing analysts, providing mentorship and guidance to ensure the successful execution of pricing initiatives and continuous improvement.
  • Developed pricing dashboards and reports to track key performance indicators (KPIs) and present insights to senior management for informed decision-making.


Assistant Manager

Flipkart
06.2018 - 03.2023
  • Conducted demand planning to ensure optimal inventory levels, reducing stockouts and overstock situations.
  • Implemented promotional campaigns, including basket offers, resulting in a 20% increase in U2O and a 10% rise in prepaid transactions.
  • Designed and managed loyalty programs aimed at new customer acquisition, boosting customer retention by 5%.
  • Created automated trackers and dashboards to monitor key performance indicators (KPIs) and provide real-time insights.
  • Implemented traffic-boosting initiatives, including SEO optimization, targeted advertising, and social media promotions, resulting in increase in website traffic.

Education

B.Tech -

Bijupatanaik University Of Technology
Odisha

Skills

  • Business Growth Strategy
  • Engaging Sales Demonstrations
  • Strategic Business Planning
  • Sales Revenue Optimization
  • Promotional Campaign Development
  • Growth Strategy Development
  • Demand Planning
  • Promotional Campaign Planning
  • Loyalty Program Management
  • Root Cause Analysis

Timeline

Business Development Manager

Flipkart
03.2023 - Current

Assistant Manager

Flipkart
06.2018 - 03.2023

B.Tech -

Bijupatanaik University Of Technology

Similar Profiles

CREATE PROFILE
Suryakanta Jena