30
years of professional experience
Retail, FMCG, and E-commerce leader with 28+ years of experience in Category Management, Retail Operations, Supply Chain, Merchandising, Business Development, and Brand Building. Proven track record of driving business growth and operational excellence across Future Group (Big Bazaar), Reliance Retail, and DealShare (E-commerce), with expertise in scaling businesses, optimizing profitability, and leading high-performing teams.
Work History
Associate Director – Category Management
2 Years 2 Months- Led the end-to-end launch and expansion of DealShare's Quick Commerce business across Kolkata by establishing 17 dark stores, scaling the business to ₹25 Crore monthly GMV and 15,000+ daily orders.
- Developed and executed a GEO and PIN-code-based expansion strategy enabling rapid market penetration.
- Built the Deal Share brand presence in Kolkata from the ground up.
- Led local marketing initiatives to improve brand awareness and customer acquisition.
- Conducted customer visits, feedback sessions and market surveys to improve customer experience and retention.
- Developed vendor network for Fruits & Vegetables category, ensuring quality, availability and competitive pricing.
- Managing a portfolio of 2,000+ SKUs across Grocery, FMCG, Dairy, Frozen, Fresh and Household categories.
- Responsible for Category P&L, Sourcing,merchandising strategy, pricing, vendor management and inventory productivity.
- Led forecasting, replenishment and working capital optimization initiatives.
Regional Merchant – Processed Food, Beverages, Chocolate & Confectionery
2 Years- Managed regional category growth(YOY 30%), assortment, and profitability across West Bengal.
- Developed and expanded regional and local brand portfolios to meet consumer demand and Regional Brand share has move to 12% to 18%
- Led pricing, promotions, merchandising, and assortment optimization to drive sales and margins.
- Drove commercial initiatives including Impulse (40% GTH), Health & Wellness, and Seasonal/Festival programs.
- Generated incremental revenue through trade marketing, vendor-funded promotions, retail media, and other income initiatives.
- Strengthened supplier partnerships and commercial negotiations to improve margins and supply continuity & always deliver higher margin compare to National Margin
- Improved demand forecasting, inventory productivity, and product availability while reducing stock-outs and wastage.
- Partnered with Operations, Marketing, Supply Chain, and Store teams to deliver profitable category growth and execution excellence.
Manager Category – FMCG, Eastern India
15 Years 2 Months- Managed ₹700+ Cr FMCG category business across Eastern India.
- Delivered 95%+ RGM & ABP achievement through strategic category planning.
- Led assortment, buying, pricing, promotions, and trade planning.
- Improved stock availability, fill rate, and inventory productivity.
- Led new store launches, planograms, and auto-replenishment (MBQ).
- Collaborated with Operations, Supply Chain, Marketing, and Vendors to drive business growth.
- Drove category growth through assortment, pricing, and promotional strategies.
- Led category initiatives including Healthy Breakfast, Noodles Festival, Biscuit Festival, and Gifting Zones.
- Developed high-margin categories including Impulse, Frozen Foods, and Own Brands.
- Built strategic partnerships with key FMCG brands including Britannia, PepsiCo, and HUL.
- Achieved consistent category leadership and multiple PAN India performance awards.
Manager – Operations
2 Years 1 Month- Managed warehouse operations, procurement, cost control, and sales planning.
- Improved space productivity through Shop-in-Shop, paid promotions, and minimum guarantee models.
- Led promotional planning and operational improvements across business units.
Assistant Manager – Food Bazaar
5 Months- Supported store operations, merchandising, procurement, and promotional planning.
- Improved vendor coordination, space allocation, and category execution.
Manager
6 Years 3 Months- Spearheaded the launch of one of the first small-format modern retail chains, establishing store operating models and expansion frameworks.
Stores Officer
11 Months- Managed warehouse operations, inventory control, FIFO, GRN, and goods issue processes.
Education
MBA - Logistics And Materials Management
Bachelor of Commerce (Hons) - Business Accountancy
Skills
Property dealing & selection
Category Management
Retail Operations
Merchandising
Vendor Management
Assortment Planning
Inventory Optimization
Trade Marketing
Margin Enhancement
Team Leadership
Timeline
Associate Director – Category Management
Merabo Labs Pvt. Ltd. (DealShare)
05.2024 - CurrentRead More
Regional Merchant – Processed Food, Beverages, Chocolate & Confectionery
Reliance Retail
03.2022 - 03.2024Read More
Manager Category – FMCG, Eastern India
Future Group- BigBazaar
12.2006 - 02.2022Read More
Manager – Operations
Tai Industries Ltd
10.2004 - 11.2006Read More
Assistant Manager – Food Bazaar
Pantaloon Retail Ltd.
04.2004 - 09.2004Read More
Manager
Arambagh Food Mart & Meat Division
01.1998 - 04.2004Read More
Stores Officer
T&I Industries Ltd.
09.1996 - 08.1997Read More
Indian Institute of Materials Management
MBA from Logistics And Materials Management
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Calcutta University
Bachelor of Commerce (Hons) from Business Accountancy
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