Sushma Paga
Bengaluru
Summary
An accomplished Associate Category Manager with a strong background in category management, sales analysis, and market research. Demonstrated expertise in pricing, promotions, and product management, contributing to the strategic planning and execution of category goals. Skilled at collaborating with cross-functional teams to optimize inventory and execute marketing initiatives that drive category performance. Eager to contribute to the growth of the organization by leveraging category management expertise to drive innovation, expansion, and long-term success.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Associate Category Manager
Jumbotail Technologies Private Limited
Bengaluru
05.2023 - Current
- Responsible for delivering overall GMV for a 200-crore portfolio covering pulses and salt categories with 300+ SKU's PAN India for 10 cities with 5% MoM growth.
- Accountable for planning and executing launch plan of private label, with an increase in private label share from 18% to 26% for the category.
- Analyzed category performance metrics to identify trends and formulate action plans to improve Average Order Value and Unique customers for the assigned categories.
- Developed strategic relationships with vendors through regular communication and meetings for price negotiations, fulfillment, contracts, and TOT agreements with vendors.
- Worked closely with the Pricing & merchandising team on pricing strategy optimization initiatives for Price Benchmarking and driving effective marketing campaigns like 'Dal Dhamaka' and 'Kirana Owner Favorites,' which led to an overall increase in Monthly Active Users for the Category.
- Used forecasting methods and data analytics to determine product demand, customer behavior, and plan inventory through successful negotiations.
- Collaborated with sales teams to determine competitive pricing and promotional activities for each product vertical, resulting in a 15% increase in promotional sales.
Business Consulting Intern
Ernst & Young LLP
Hyderabad
05.2022 - 08.2022
- Conducted Business Analytical Study for improving business and financial performance of Tamil Nadu Forest Plantation Corporation Limited, studied Tribal Livelihood Dimensions, conducted FGDs with farmers for data collection, and suggested interventions for improving income and livelihood of Tribal farmers.
Education
Post Graduate Diploma in Agribusiness and Plantation Management -
Indian Institute of Plantation Management
Bengaluru, Karnataka12.2023
B.Sc. (Hons) Agriculture -
Professor Jayashankar Telangana State Agricultural University
Hyderabad, Telangana12.2020
Skills
- Category Strategy
- Sales and Marketing
- Contract Negotiation
- Financial Acumen
- Performance Metrics
- Risk Management
- Pricing
- Analyzing Customer Funnel Metrics
- Vendor Management
- Customer Acquisition
- Data Analysis & Market Research
- Proficient in MS Office
- Inventory Management
Hobbies and Interests
- Listening to music
- Content Writing
- Gardening
Languages
Telugu
First Language
English
Advanced (C1)
C1
Hindi
Upper Intermediate (B2)
B2
Certification
- Digital Marketing
- Advanced Excel
- Power BI
- Category Management
Accomplishments
- Award for Best Case-study presentation event organized by SIBM-Pune.
- Recognized as the Top Performer during Summer Internship for outstanding contributions and exceptional performance.
Timeline
Associate Category Manager
Jumbotail Technologies Private Limited
05.2023 - Current
Business Consulting Intern
Ernst & Young LLP
05.2022 - 08.2022
Post Graduate Diploma in Agribusiness and Plantation Management -
Indian Institute of Plantation Management
B.Sc. (Hons) Agriculture -
Professor Jayashankar Telangana State Agricultural University
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