Sushmita Bhatia
Leadership - Data Science, Growth Analytics, Operational Excellence
Mumbai
Summary
Senior Manager leading advanced analytics for growth strategy, business immersions, and data-led research. Build data platforms, reusable KPI frameworks, self-service analytics, and AI automation that improve speed to insights and enhance quality. Lead global cross-functional programs across data science, engineering, and business teams while developing talent and scalable analytics capability.
Overview
5
5
Certificates
16
16
years of professional experience
Work History
Senior Manager (CPW Data & Analytics)
General Mills
07.2021 - Current
- Lead advanced analytics programs translating business problems into analytical solutions.
- Leverage data and analytics to make informed decisions and drive business improvements.
- Lead global cross-functional programs managing global stakeholders, driving analytics roadmaps with data science, engineering, and business teams.
- Drive adoption of new technology solutions, modernizing operations and improving operational efficiency.
- Help build robust data platforms, databases as one single source of truth that ensured speed to insights and enhanced quality.
- Build reusable frameworks, standardize KPIs, develop self-service analytics and introduce AI automation.
- Provide strong leadership to enhance team productivity, cross-team collaboration and creating future-proof knowledge tools.
- Create scalable talent pool to optimize output.
Associate Vice President (Home Loans / Equity)
Tata Capital
01.2021 - 07.2021
- Directed Business Intelligence Unit for HFL portfolio overseeing home loan equity projects.
Senior Vice President (Head Cards Data Analytics)
Yes Bank
09.2019 - 01.2021
- Led analytics for credit cards portfolio, optimizing portfolio through cross-sell eligibility enhancement, risk analytics, stress testing, CLTV models, bureau analytics, propensity models, response models for cross-sell campaigns, and decision sciences.
- Led strategic initiatives to enhance operational efficiency across multiple business units to improve cross sell of cards using UPI data.
- Developed and implemented policies to ensure compliance with regulatory standards and best practices while setting up Hadoop platform.
- Directed cross-functional teams in executing high-impact projects, improving service delivery quality.
Assistant Vice President (Digital Analytics)
Eclerx
04.2019 - 08.2019
- Consulted and designed campaign analytics solutions for PayPal, implementing UNICA for complex model and campaign design, while scaling team on industry best practices for optimizing campaign logic
Senior Manager (Digital Marketing Data Science)
Development Bank of Singapore
04.2017 - 04.2019
- Key responsibilities included being an SME for Analytics for all life stages, data scientist for all analytical solutions
- Developed models and analytical frameworks related to market segmentation, market basketing, customer profiling, market mix models, propensity models, probability scoring, data infrastructure stabilization, econometric models, UNICA campaign analytics, real-time triggers, balance growth strategy optimization, PPC revenue calculation
- RFM models, and customer stated preference model for DBS credit card launch
- Mentored junior managers on best practices in project management and team leadership.
Manager (Presales Solution Architect)
Tata Consultancy Services
01.2016 - 03.2017
- Served as presales consultant & solution architect on analytical projects, forecasting channel usage volume, redeveloping pricing models, migrating credit card chips, analyzing macroeconomic impacts on balance growth, optimizing balance transfers, and consulting on PD, LGD, EAD models and FRB regulatory analytics.
- Developed strategic roadmaps aligning IT solutions with client business objectives.
Assistant Manager (Risk & Marketing Analytics)
Tata Consultancy Services
08.2013 - 12.2015
- Validated CCAR models and delinquency models.
- Worked on Pricing Optimization Engine
- Scenario testing
Business Analyst (Risk Analytics)
HSBC Analytics
09.2010 - 07.2013
- Key responsibilities included collections analytics, mortgage capitalization and negotiation tools, prime time determination for cards, current account charge-off reduction, worked on multiple projects related to customer contact management, customer preference markers, delinquency predictors, stabilizing recovery channels, trend analysis, and working on BASEL scenario testing
- Analyzed complex datasets using SQL and Python to derive actionable insights for stakeholders.
- Developed comprehensive reports and dashboards in Tableau to enhance decision-making processes.
Education
Master of Science - Food Sciences & Technology, Research & Statistics
Bharathiar University
CoimbatoreMBA - Accelerated General Management Program
Indian School of Business
Hyderabad, India 04.2001 -
Skills
Leadership in scaling analytics capabilities
Advanced analytics
Data-driven decision-making
Consumer insights
Growth strategy
Risk & Marketing Models
ML Implementation
Data governance
Data stewardship
Master Data Management
Change management
Talent & skill development
Cross-functional collaboration and agility
AI governance
Certification
Green Belt certification for pre campaign forecasting tools standardization
Timeline
Senior Manager (CPW Data & Analytics)
General Mills
07.2021 - Current
Associate Vice President (Home Loans / Equity)
Tata Capital
01.2021 - 07.2021
Senior Vice President (Head Cards Data Analytics)
Yes Bank
09.2019 - 01.2021
Assistant Vice President (Digital Analytics)
Eclerx
04.2019 - 08.2019
Senior Manager (Digital Marketing Data Science)
Development Bank of Singapore
04.2017 - 04.2019
Manager (Presales Solution Architect)
Tata Consultancy Services
01.2016 - 03.2017
Assistant Manager (Risk & Marketing Analytics)
Tata Consultancy Services
08.2013 - 12.2015
Business Analyst (Risk Analytics)
HSBC Analytics
09.2010 - 07.2013
MBA - Accelerated General Management Program
Indian School of Business
04.2001 -
Master of Science - Food Sciences & Technology, Research & Statistics
Bharathiar University
Disclaimer
I hereby declare that the above stated is true to the best of my knowledge
Industrial Exposure
- Attended workshops and training programs on :
> Advanced excel, R, teradata, advanced SAS, Hadoop
> BASEL model validation, CCAR modeling, survival analysis, fraud analytics
> VBA Macros
> ML / AI training by Indian Institute of Information Technology Bangalore
> GIC roundtable workshop by Databricks
> Hands-on workshop by Snowflakes
> Nasscom global event on tech set up for businesses
> Management Efficiency program
Disclaimer
I hereby declare that the above stated is true to the best of my knowledge