Summary

Overview

Work History

Education

Skills

Timeline

Sushmita Sunam

Senior E-Commerce Analyst

Bengaluru

Summary

Proactive Sr. E-commerce Analyst with 3 Years E-commerce Marketing Management in Develop, Strategize and execute marketing campaigns (Search Ads & Display Ads) to meet predefined objectives and collaborate closely with cross-functional teams to ensure flawless execution of campaigns within specified timeliness.

Overview

3

3

years of professional experience

Work History

Sr. E-Commerce Analyst

Paxcom India Pvt. Ltd.

04.2021 - Current

Experience in managing e-commerce marketing budgets (specifically Swiggy IM, Big Basket, Flipkart, Blinkit, Zepto & Amazon) and proven experience in E-commerce search advertising with a strong understanding of platform tools.
Understand the business plan on the portfolio from the category marketing team and then develops a strategy to enhance product visibility and conversion rates to drive revenue growth within target ROI guardrails.
Collaborate with the team to align search strategies with broader marketing campaigns, display ads, and promotional events
Daily media asset tracking, highlighting gaps (if any) & getting corrections executed on platforms.
Monthly media performance reports with actionable insights
Coordination with designer for adapting media assets and other SKU pertaining jobs.

Education

MBA - Marketing & HR

LM Thapar School of Management

Dera Bassi Campus

04.2001 -

Skills

Marketing Strategy

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Timeline

Sr. E-Commerce Analyst

Paxcom India Pvt. Ltd.

04.2021 - Current

MBA - Marketing & HR

LM Thapar School of Management

04.2001 -