Suvajit Pal

Create Tidewise Digital, independent practice supporting enterprise design and delivery of customer data and journey platforms, based in Kolkata and supporting clients across Asia-Pacific, Europe, and the Americas.

• Lead the solution architecture team and worked with multiple stakeholders on the integration of Adobe Eco System into their legacy telecom process.
• Developed unique identity resolution solution by allowing inbound SMS with mobile numbers only to correctly stitched to the actual account and also simultaneously preventing profile collapse and invalid custom SMS reply handling solution in Adobe Journey Optimizer.
• Improved solution efficiency by leveraging DirectMail in AJO for data extraction, and then re-ingestion into the AEP datalake to avoid complex queries and remove dependency on custom tools needed otherwise.
• Conducted research to evaluate systems design on the best approaches to integrate Kafka and Golden Gate with Adobe Experience Platform streaming data ingestion, with peak loads up to 10,000 RPS, which is significantly higher than the license entitlements.
• Worked with CVM Operations to develop integrated solutions for their existing offer management process into AJO offers, and led detailed architectural dialogues between product, professional services, and e-delivery teams to facilitate the delivery of a comprehensive solution.
• Facilitated seamless communication between technical teams and non-technical stakeholders by effectively translating complex concepts into understandable terms for all parties involved in projects, by building detailed high-level architecture diagrams and then translating them to low-level architecture for more technical teams.

• Architected key Hi-tech industry customers to effectively use their CDP, AEP-RTCDP platform to handle multi-level 1:many relationships (1 user - multiple subscriptions and 1 subscription - multiple devices) in AEP-RTCDP.
• Designed and implemented data ingestion strategies for multi entity and array based XDM structures including partial data ingestion frameworks in AEP.
• Worked on multiple high value RFP for clients in Hi-Tech, Retail, Banking and Insurance domains on transforming their digital marketing strategies.
• Implemented weekly promotional and editorial strategies to improve customer engagement across channels, leading to 10% increased customer engagement across channels.
• Mentored employees on industry best practices and job-specific marketing tasks to support quality deliverables in AEP, ACM, ACS, AJO (Adobe specific solutions).
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.

• Automated prompt generation for Open AI to provide suggestions and response integration with WhatsApp. Responses were tracked in Adobe Experience Platform and later exported via RTCDP - destinations.
• Designed Azure Service Bus middleware architecture for throttling requests between Adobe Journey Orchestration / Journey Optimizer and downstream systems like Adobe Campaign Standard or Adobe Campaign Classic v7/v8.
• Optimized data loading to handle Snowflake performance constraint during dynamic API updates from within workflows in Adobe Campaign Classic v8.
• Conceptualized and designed wrapper around Adobe Offer Decisioning hub API (on Adobe Experience Platform) for dynamic open time personalization of offers.
• Conceptualized and built timed/delayed Adobe Experience platform real time segment activation to Adobe Target (next best offer) based on customer use cases.
• Designed generic soap to rest wrapper for Adobe Campaign Classic on Adobe App builder (Adobe IO runtime - serverless platform).
• Prototyping custom connectors with AEP destinations API.
• Collaborated with 10+ clients to determine project specifications and scope.
• Participated in system development life cycle from requirements analysis through system implementation
• Provided technical leadership to team members during system design.
• Worked closely with product teams to define and prioritize partner feature requests

• Build reusable components for Adobe Campaign Classic - File Import automation tools, IP Warm up workflow accelerations which for more optimized solution saving 600+hrs in development effort.
• Designed and built dynamic alerting and archiving workflows in Adobe Campaign Standard and conceptualized way to have loops in Adobe Campaign Standard technical workflows allowing segregation between marketing and technical users.
• Design and build automated campaign rollout for one of the largest US movie rental organization.
• Integrating Adobe Campaign Classic with other Adobe solutions - Analytics and AEM.
• Established strong client relationships through effective communication and key stakeholder management during multiple phases of projects.
• Prioritized projects and project tasks depending upon key milestones and deadline dates.

• Technical and functional requirement gathering for OpsVeda product (supply chain management).
• Developed and maintained core backend features and functionalities for OpsVeda product.
• Build scalable backend module for OpsVeda product by applying software design theories.
• Optimized queries for columnar database leading to 12% performance gain.
• Provided technical leadership to team members during system design.
• Wrote and maintained custom scripts to increase system efficiency and performance time.

• Worked on legal compliance projects - ULDD, IRS and CP2100 for building client software solutions.
• Liaised with customers to assist with computing operations and resolve concerns.
• Created solutions for customers to satisfy specific needs, quality and budget.