Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Swagata Ghosh

Swagata Ghosh

Hyderabad

Summary

Results-driven Associate in Campaign Management with expertise in leading cross-platform display and video campaigns using DV360. Specialises in campaign optimisation, strategic planning, and advanced targeting techniques. Proficient in ad operations and reporting analysis, delivering actionable performance insights and managing large-scale campaigns to enhance digital marketing effectiveness.

Overview

5
5
years of professional experience

Work History

Associate - II, Campaign Management

Mediamint
Hyderabad
10.2024 - Current
  • Managed large-scale display campaigns on Google DV360, from inception to execution, ensuring accurate targeting and seamless ad delivery.
  • Led the planning, execution, and optimization of cross-platform display and video campaigns utilizing DV360.
  • Utilized advanced targeting techniques, including audience segmentation, contextual targeting, and remarketing, to drive successful campaigns.
  • Collaborated with creative teams to optimize ad creatives, resulting in improved campaign effectiveness and ROI.
  • Monitored and adjusted budgets to ensure optimal spend and delivery across diverse campaigns.
  • Analyzed performance metrics, providing insights on CPM, CPC, CPA, and ROAS to inform campaign strategies.
  • Partnered closely with clients to understand business objectives and developed tailored strategies to meet specific KPIs.
  • Delivered performance reports and strategic insights to clients, influencing future campaign optimization.

Associate - I, Ad Operations

Mediamint
Hyderabad
06.2021 - 10.2024
  • Supervised campaign setup, including audience targeting, geo targeting, and frequency caps.
  • Owned pre-flight testing to verify tracking accuracy for each creative.
  • Led triage of vast and VPAID playback errors, ensuring timely resolution and protecting campaign delivery.
  • Approved creative tags and tracking pixels through QA for launch readiness.
  • Established trafficking workflow standards, minimizing repeat errors and enhancing consistency.
  • Reconciled DV360 analytics with campaign performance figures, taking full ownership.
  • Issued impression, click, conversion, and CPA matrices for reporting delivery.
  • Coordinated with creative production to maintain formatting standards and QA quality
  • Mentored and guided junior reviewers, enhancing their skills and ensuring quality standards.

Intern

Mediamint
Hyderabad
03.2021 - 06.2021
  • Trafficked and managed digital ad campaigns across programmatic and social media platforms, ensuring accurate setup and timely delivery.
  • Monitored campaign performance and prepared reports, analysing key metrics to optimise results.
  • Resolved live trafficking and screenshot tickets for US clients, improving client satisfaction through prompt issue resolution.
  • Collaborated with team members to execute projects seamlessly and ensure timely delivery.
  • Received training on MS Office tools, Google Ad Manager (GAM), Google Ads, and JIRA.

Education

Bachelor of Technology - Computer Science & Information Technology

Siksha 'O' Anusandhan University
01-2021

Skills

  • Campaign Management
  • DV360
  • CM360
  • Google Ad Manager (GAM)
  • Ad Operations
  • Optimization
  • Campaign Review
  • Reporting Analysis
  • Audience targeting
  • JIRA
  • Strategic Planning
  • Critical Thinking

Languages

  • English, Fluent
  • Hindi, Fluent

Timeline

Associate - II, Campaign Management

Mediamint
10.2024 - Current

Associate - I, Ad Operations

Mediamint
06.2021 - 10.2024

Intern

Mediamint
03.2021 - 06.2021

Bachelor of Technology - Computer Science & Information Technology

Siksha 'O' Anusandhan University

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Swagata Ghosh