Swapna Vikas
Brand Builder | Content Writer | Team Manager
Kochi,KL
Summary
Marketing & Communications Professional with 9+ years of experience in project & team management, content strategy, digital marketing initiative, digital marketing & branding strategies across international markets. Skilled in developing and executing integrated marketing communications for websites, social media, campaigns, and corporate materials, with a strong focus on aligning content with business and regulatory objectives. Adept at collaborating with cross-functional and multicultural teams, leading training initiatives, and managing recruitment to build high- performing teams. Proven ability to enhance brand visibility, support sales initiatives, and drive customer engagement through strategic and compliant communication.
Overview
18
18
years of professional experience
Work History
Marketing Specialist
Europe Study Centre
05.2023 - Current
- Led CRM Software and mobile app development projects and managed multiple teams for project execution while ensuring timely delivery and cross functional alignment.
- Designed and executed digital marketing campaigns, improving content engagement and brand visibility.
- Managed content calendar and reviewed monthly blogs/articles, ensuring SEO and quality standards.
- Developed marketing collaterals (scripts, brochures, flyers, newsletters, videos) that enhanced outreach. Conducted recruitment and training sessions for both internal teams and external partners.
Content Head
Tecfuge Business Solutions
04.2022 - 04.2023
- Implemented quality control measures across content outputs, ensuring consistency.
- Strengthened client onboarding and engagement, improving retention and satisfaction.
- Oversaw recruitment, training, and team building to enhance performance and collaboration.
- Conducted regular team activities and training for optimum performance and skill upgrade.
Business Development Manager
Europe Study Centre
04.2018 - 04.2022
- Expanded agent network across India, Middle East & Southeast Asia, increasing partnerships.
- Developed engaging social media content and managed website updates for consistent branding.
- Organized high-impact events and webinars, improving brand recognition among students.
- Built strong collaborations with universities, enhancing program visibility and partnerships.
Administrator
Property Locators
02.2017 - 10.2017
- Managed social media presence, boosting company visibility and lead generation.
- Coordinated with agents and international clients (US Navy, UK clients) for smooth operations.
- Enhanced customer support processes, ensuring timely resolution and satisfaction.
Assistant Manager – IT
Reliance Infrastructure
06.2008 - 03.2010
- Managed software development and maintenance using IBM Lotus Notes.
- Created marketing presentations, instruction booklets and other required collaterals for all available software’s.
- Delivered product training to various teams (Online & Offline) including managing the Help Desk for support activities.
Education
MCA - MCA
Bharati Vidyapeeth College of Engineering
01.2008
Bachelor of Science - IT
Pillai College of Engineering
01.2005
Skills
Brand & Marketing - Branding & Marketing, Digital Marketing Campaigns
Timeline
Marketing Specialist
Europe Study Centre
05.2023 - Current
Content Head
Tecfuge Business Solutions
04.2022 - 04.2023
Business Development Manager
Europe Study Centre
04.2018 - 04.2022
Administrator
Property Locators
02.2017 - 10.2017
Assistant Manager – IT
Reliance Infrastructure
06.2008 - 03.2010
Bachelor of Science - IT
Pillai College of Engineering
MCA - MCA
Bharati Vidyapeeth College of Engineering