SWAPNIL DOGRA
Bangalore
Summary
Dynamic Product Manager with a proven track record at Reliance Retail, excelling in vendor management and cost reduction strategies. Achieved a remarkable 65-70% conversion rate in sample orders while fostering strong buyer communication. Passionate about sustainable textiles and committed to driving project success through innovative merchandising strategies.
Overview
21
21
years of professional experience
Work History
Product Manager
Reliance Retail
Bangalore
05.2022 - Current
- Expertise handling denim products for Lee Cooper.
- Aligned initiatives with business objectives to enhance stakeholder outcomes.
- Supported development and implementation of product strategies to achieve retail goals.
- Recognized best practices in vendor reporting to improve overall performance.
- Led change initiatives and communication efforts for retail strategy enhancements.
- Executed design and vendor allotment processes within 60 days for market readiness.
- Applied retail, operations, and marketing knowledge to drive project success.
- Facilitated stakeholder collaboration to ensure strategic alignment across projects.
Senior Merchandiser
New Times Group of Companies
GURGOAN
10.2018 - 06.2021
- Managed product development and production management of kids' and women's woven wear for Nordstrom.
- Achieved 65-70% conversion rate of samples to bulk orders as Senior Merchandiser.
- Reduced costs by 2-3% through effective vendor negotiations and trim redevelopments.
- Maintained 99% on-time sampling and 90% on-time bulk order deliveries.
- Strengthened relationships with internal teams, vendors, and buyers through effective communication.
- Oversaw buyer team operations to ensure adherence to deadlines and budget constraints.
- Identified cost-saving opportunities through strategic sourcing and operational efficiencies.
- Monitored industry trends to inform purchasing decisions and provide guidance to buyers.
Senior Merchandiser
Sanmaan Exports
Bangalore
06.2016 - 01.2018
- Engaged with UK Re-Wrap team to relay daily progress updates and initiate style changes.
- Engaged with clients including Lush and Daunt Books UK to strengthen partnerships.
- Developed new collections of bags and wraps tailored to diverse buyer specifications.
- Sourced trims from domestic and international trade partners to ensure product quality and competitive pricing.
- Coordinated with buyers to fulfill requirements, ensuring timely production handovers for on-time shipments.
Senior Merchandiser
E-land Apparels
Bangalore
10.2014 - 05.2016
- Expertise in handling woven shirts and bottoms for Kenneth Cole and Fab-India.
- Coordinated daily communications with customers to report progress and implement style changes throughout product cycle.
- Managed buyer accounts, overseeing tech pack handling, sample organization, material procurement, vendor development, testing, and production planning.
- Negotiated costs and prices with buyers while securing fabric, trims, and accessories from global suppliers.
- Ensured timely handover of production to facilitate on-time shipment delivery for client needs.
- Collaborated with purchase department to track fabric and trim delivery updates.
- Reviewed orders and monitored TNA to maintain delivery dates and quality standards.
Merchandiser
Textile Sourcing & Services Pvt. Ltd.
Bangalore
07.2008 - 05.2012
- Expertise in handling women's woven tops and dresses for Abercrombie & Fitch.
- Conceptualized and developed fabric range based on buyer specifications through vendor interactions.
- Sourced trims from domestic and international partners to ensure quality and competitive pricing.
- Managed product costing, development timelines, and fashion forecasts aligned with market trends.
- Engaged with buyers daily to clarify order requirements and secure timely approvals.
- Conducted regular vendor visits to assess capabilities in fulfilling orders.
- Developed new fits, trims, and accessories while ensuring timely delivery of consignments.
Assistant Merchandiser
Tommy Hilfiger
Bangalore
03.2004 - 06.2008
- Specialized in managing men's shirts and bottoms for Tommy Hilfiger.
- Elevated to Merchandiser role.
- Sourced fabrics and interacted with vendors to align offerings with buyer requirements.
- Collaborated with domestic and overseas partners to source trims, ensuring quality and competitive pricing.
- Managed product costing, development deliverables, and fashion forecasts based on market trends.
- Analyzed domestic and international market trends to commercialize new concepts effectively.
- Developed new fits, trims, and accessories while ensuring timely delivery to buyers.
- Oversaw sourcing and sampling processes for fabric range development aligned with client specifications.
- Implemented strategies for timely delivery of products while maintaining quality standards.
Education
Garment Export Merchandising And Management Course - Fashion
NIFT
Bangalore, Karnataka01.2013
Fashion Designing And Information Technology - Fashion
National Institute of Fashion Technology
Bangalore, Karnataka01.2003
Senior Secondary Certificate - Psychology
Government Girls Higher Secondary School
Jammu01.2000
Secondary School Examination -
Government Girls Higher Secondary School
Jammu01.1998
Skills
- Vendor management and compliance
- Performance analysis and quality assurance
- Contract negotiation and supplier selection
- Ethical sourcing and capacity planning
- Cost reduction strategies
- Value engineering and competitive bidding
- Material sourcing and waste reduction
- Fabric types and weaving techniques
- Dyeing processes and printing methods
- Sustainable textiles and material science
- Merchandising strategies
- Buyer communication skills
- Order management and tech pack review
- Sample approvals and production updates
- Quality control reporting and shipment tracking
- Apparel manufacturing knowledge
- Garment construction and pattern making
- Textile testing and sampling techniques
Timeline
Product Manager
Reliance Retail
05.2022 - Current
Senior Merchandiser
New Times Group of Companies
10.2018 - 06.2021
Senior Merchandiser
Sanmaan Exports
06.2016 - 01.2018
Senior Merchandiser
E-land Apparels
10.2014 - 05.2016
Merchandiser
Textile Sourcing & Services Pvt. Ltd.
07.2008 - 05.2012
Assistant Merchandiser
Tommy Hilfiger
03.2004 - 06.2008
Garment Export Merchandising And Management Course - Fashion
NIFT
Fashion Designing And Information Technology - Fashion
National Institute of Fashion Technology
Senior Secondary Certificate - Psychology
Government Girls Higher Secondary School
Secondary School Examination -
Government Girls Higher Secondary School
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