Swapnil Singh

Bakeries Stint, Delhi

• Increased market share of HoReCa chain in cake premixes by 3% for Central Delhi territory by inducting 8 customers
• Added 10 new bakeries and brought 25 line extensions in the span of 2 months growing business 12% m/m

Retail Stint, Chennai

• Developed 6-month roadmap to increase territory sales by 5X, executed it, and achieved a 2.2X increase in 2 months
• Executed a successful sales strategy that increased product availability in 70 regional chain outlets and improved visibility by implementing 2:1 product facings against the Aashirvaad Atta portfolio
• Implemented SKU-wise and customer-wise planning and monitoring to ensure that sales targets were achieved
• Established open and professional relationships with team members which facilitated communication, quickly resolving issues, and conflicts.

• Curated end-to-end strategy for loyalty program and phased implementation plan for ~10k bakeries

• Designed roadmap to increase revenue by ~12% and customer retention by ~25% | Performed cost-benefit analysis to measure financial feasibility of loyalty program for 400Cr+ bakery business

• Managed service revenue growth, customer complaints resolution and SOP adherence for dealers in Punjab
• Achieved annual target of INR 51.3 Cr from 31k+ vehicles by demand forecasting and revenue planning
• Increased service revenues by 13% across 33 workshops through paid service retention and penetration
• Reduced customer complaints by 53% through complaints task force creation and capability enhancement
• Oversaw 370+ executives of North India dealers | Delivered technical training and diagnostic support
• Liaised with cross-functional teams to ensure parts supply, technical issue resolution, manpower planning
• Delivered North region's highest Customer Satisfaction Index score of 143/150 in NEXA workshops
• Led hyper-local leads conversion with 25% improvement | Increased monthly revenue by INR 15 Lakh
• Increased average service load by 4% compared to pre-pandemic through marketing campaigns
• Conferred as the Best Performer across department during Q1 and Q3 for achieving targets in all KPIs
• Activated dealer workshop worth INR 1.2 Cr which increased dealership revenue by 15% annually
• Attained highest category growth of 16% and overall Service load growth of 7% YoY in passenger vehicles