Swarit Tandon
Creative Technologist
Mumbai
Summary
8+ years of experience proficient in Design, Content Management, Creative Campaign Management and well-rounded Social Media Specialist with excellent eye for detail and strong understanding of web strategies. Goal-oriented team manager with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
Work History
AVP - Digital
Theo Connect Pvt. Ltd
Mumbai
04.2021 - Current
- Collaborated with stakeholders to develop creative campaigns for social media platforms.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Pull and interpret data from social listening tools and suggesting editorial team regarding content selection
- Explore and share new ideas and approaches for brand campaigns basis emerging social media trends.
- Partnered with topmost News/Content Acquisition companies like Jio, Daily Hunt, MX Player, NewsPoint, Google News, Spotify, Apple Podcast and many more..
Sr. Manager - Digital
Theo Connect Pvt. Ltd
Mumbai
09.2019 - 04.2021
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Generated reports to monitor and analyze website performance, search engine rankings, domain authority.
- Developed and implemented tracking systems to measure results of posts and campaigns.
Content Marketing Manager
Theo Connect Pvt. Ltd
Mumbai
05.2017 - 08.2019
- Created all social media handles of digital news startup channel.
- Worked with agencies to develop news websites and APP
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Cultivated strong corporate image and identity with clear branding.
Content Design Executive
People Advertising Pvt. Ltd
Mumbai
01.2016 - 04.2017
- Developed creative design for print materials, banners and signs.
- Designed creative digital displays used in online advertising for local businesses.
- Created short-form videos, animated gifs and motion graphics for social media posts.
- Worked with graphic templates and seamlessly inserted into videos.
- Organized and worked with raw footage from multiple cameras and sources.
- Participated in creative brainstorms for new content and series, social media campaigns and sponsorship initiatives.
Education
Bachelor of Computer Applications - Computer Applications
Manav Bharti University
06.2013 - 06.2015
MBA - Operations And Project Management
Madurai Kamaraj University
Distance Education 08.2015 - 11.2017
Skills
Adobe Creative Suite
Certification
Diploma in Graphic Design & Motion Design, FX School Mumbai
Timeline
AVP - Digital
Theo Connect Pvt. Ltd
04.2021 - Current
Sr. Manager - Digital
Theo Connect Pvt. Ltd
09.2019 - 04.2021
Content Marketing Manager
Theo Connect Pvt. Ltd
05.2017 - 08.2019
Social Media Marketing | Ads on 10+ Platforms, Udemy (Online)
03-2017
Content Design Executive
People Advertising Pvt. Ltd
01.2016 - 04.2017
MBA - Operations And Project Management
Madurai Kamaraj University
08.2015 - 11.2017
Diploma in Graphic Design & Motion Design, FX School Mumbai
07-2015
Bachelor of Computer Applications - Computer Applications
Manav Bharti University
06.2013 - 06.2015
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