Swarup Kumar Das
Kolkata
Summary
Management professional with a proven track record in building high-performing teams. Expertise in driving cross-functional collaboration and implementing innovative solutions to complex business challenges. Committed to delivering results that exceed expectations while focusing on continuous improvement and sustainable growth.
Overview
29
29
years of professional experience
1
1
Certification
Work History
Chief Manager – Sales
TV9 Network - Associated Broadcasting Co Pvt Ltd
Kolkata
08.2022 - Current
- Promoted to Chief Manager – Sales after joining as Sr. Manager in August.
- Drove revenue generation for retail and SME clients at TV9 BANGLA through targeted strategies.
- Met revenue goals by developing and executing robust sales and marketing plans.
- Planned and achieved monthly and quarterly sales targets consistently.
- Expanded business reach by identifying and engaging prospective clients.
- Focused on untapped market segments to maximize growth opportunities.
- Engaged numerous new clients during events, enhancing client acquisition efforts.
- Collaborated with cross-functional teams to implement initiatives that increased overall revenue.
Account Group Head
Bengal TV 18 Broadcast Limited
06.2015 - 07.2022
- Generated revenue across 14 regional channels for News 18 Network through retail and SME clients.
- Developed strategic plans that increased annual sales performance.
- Collaborated with team members to meet monthly revenue targets consistently.
- Utilized advanced technical skills to troubleshoot issues and implement solutions.
- Mapped client needs to deliver customized solutions that improved satisfaction.
- Conducted market trend analysis to inform decision-making processes.
- Monitored competitor activities to guide strategic adjustments.
- Executed successful event activations to stimulate additional revenue.
Assistant Manager- Ad Sales
Media Worldwide Ltd
02.2011 - 05.2015
- Secured revenue streams through ad sales for Sangeet Bangla, Sangeet Bhojpuri, and Music India.
- Executed co-branding initiatives for films produced by Shree Venkatesh Films.
- Developed strategies that improved sales outcomes and business growth.
- Created and implemented comprehensive sales and marketing strategies to drive expansion.
- Collected market trend feedback to inform sales planning and strategy adjustments.
- Achieved sales targets within deadlines based on thorough market analysis.
- Supervised daily sales operations, including meetings and proposals, to enhance team efficiency.
- Compiled detailed analyses of weekly sales figures and team productivity metrics.
Assistant Manager - Ad Sales
Need Based Communication
04.2009 - 01.2011
- Secured corporate and retail client business for NE TV & NE HI FI across the region.
- Serviced key clients in Kolkata, ensuring high satisfaction levels.
- Identified prospective clients and generated new business from existing accounts to meet targets.
- Achieved higher deal values that improved profit margins significantly.
- Maintained accurate sales transaction records using point-of-sale systems.
Assistant Manager - Ad Sales
SST Media Pvt Ltd
05.2008 - 03.2009
- Increased revenue stream for Kolkata TV through strategic month-on-month growth initiatives.
- Executed comprehensive plans to consistently meet sales targets.
- Facilitated team meetings to evaluate progress and address challenges effectively.
- Supervised daily sales operations, including client campaign planning and reporting.
- Managed customer service inquiries and complaints to ensure timely resolution.
Sr. Executive - Ad Sales
Sangeet Bangla
07.2006 - 04.2008
- Managed revenue-generating operations across two major networks, boosting profitability and efficiency.
- Developed targeted tactics that significantly increased revenue.
- Regularly analyzed competitor activities to identify market trends and opportunities.
- Identified potential clients, driving business growth and expansion.
- Expanded client base to consistently meet established targets.
Executive - Ad Sales
Calcutta Television Pvt Ltd - CTVN
04.2001 - 06.2006
- Ranked channel among top platforms for advertiser-funded customized programming.
- Generated revenue for television channel, CTVN through strategic initiatives.
- Negotiated high-value contracts with key clients to secure profitable partnerships.
- Adapted business strategies based on market trends and competitive analysis.
- Compiled weekly MIS reports to track market developments and performance metrics.
Area Sales Manager
Janaki Foam India Pvt Ltd
Jaipur - Rajasthan
06.1997 - 03.2001
- Achieved monthly sales targets and market coverage objectives consistently.
- Strengthened distributor and dealer network to enhance mattress sales in Kanpur–Rajasthan region.
- Managed regional sales operations, focusing on dealer onboarding and target completion.
Education
B.A - History
EIILM University
Sikkim01.2012
Skills
- Revenue enhancement strategies
- Work prioritization and organization
- Market analysis and insights
- Client management and relations
- Leadership and negotiation
- Analytical problem-solving
- Time management
- Performance oversight and documentation
- Team leadership
Personal Information
Date of Birth: 07/04/70
Languages
- English
- Hindi
- Bengali
Certification
Completed online digital marketing course from Ramkrishna Mission Vidyamandir.
Timeline
Chief Manager – Sales
TV9 Network - Associated Broadcasting Co Pvt Ltd
08.2022 - Current
Account Group Head
Bengal TV 18 Broadcast Limited
06.2015 - 07.2022
Assistant Manager- Ad Sales
Media Worldwide Ltd
02.2011 - 05.2015
Assistant Manager - Ad Sales
Need Based Communication
04.2009 - 01.2011
Assistant Manager - Ad Sales
SST Media Pvt Ltd
05.2008 - 03.2009
Sr. Executive - Ad Sales
Sangeet Bangla
07.2006 - 04.2008
Executive - Ad Sales
Calcutta Television Pvt Ltd - CTVN
04.2001 - 06.2006
Area Sales Manager
Janaki Foam India Pvt Ltd
06.1997 - 03.2001
B.A - History
EIILM University