Swati Sati
New Delhi,DL
Summary
Senior Experience Design Lead | 10+ yrs | Human-Centered + AI-Enhanced UX | CRO & Product Strategy
Design lead with solid background in user-centered design and creating intuitive interfaces. Proven track record of improving user satisfaction through thoughtful design solutions. Demonstrated ability in wireframing and prototyping, ensuring seamless user experiences and effective collaboration with cross-functional teams.
Overview
9
9
years of professional experience
Work History
Lead UX Designer
Allo Health
01.2021 - 01.2024
- Re-architected multilingual onboarding & teleconsultation flows, cutting user drop-off 30% and boosting consultation bookings.
- Ran A/B tests and analytics reviews to inform CRO-focused design decisions.
- Partnered with marketing to improve customer engagement via UX-led landing page optimizations, increasing conversion rates by 15% .
- Managed sprints and design priorities, ensuring on-time delivery across product, engineering, and marketing teams.
- Facilitated stakeholder workshops and usability studies; converted insights into dev-ready specs, accelerating implementation speed by 25% .
- Evolved design system and brand language for consistency across all digital touchpoints.
- Created style guides and visual standards, ensuring brand consistency across web, mobile, and campaign assets.
Product Designer
Jupiter Money
01.2021 - 05.2021
- Led the design for mobile-first investment and spend management tools; increased feature adoption among Gen Z users.
- Managed relationships with internal stakeholders, akin to client consulting, producing PRDs, user journeys, and high-fidelity prototypes.
- Created wireframes and prototypes for user testing and feedback sessions.
- Designed mockups, user flows, icons and illustrations for the product interface.
- Collaborated with developers, designers, marketers and other stakeholders on feature design decisions.
Product Design Lead
PharmEasy [Prev Medlife]
01.2019 - 05.2020
- Led design projects from concept through completion, ensuring alignment with client objectives and brand standards.
- Mentored junior designers, fostering skill development and promoting innovative design solutions.
- Collaborated cross-functionally with marketing and product teams to integrate user feedback into design iterations.
- Developed and maintained design guidelines that improved consistency across multiple platforms and products.
UX Design Lead
NoBroker.in
01.2016 - 01.2018
- Redesigned IA, user flows, and interface patterns, boosting lead conversions by 18% and reducing drop-offs in key funnels.
- Launched new Security & Entry Management vertical for gated communities — designed mobile & tablet workflows for residents, visitors, and security staff.
- Integrated UX with IoT-enabled entry devices , improving visitor approval speed by 40% and reducing guard onboarding time by 50% .
- Ran 15+ on-site usability tests in live residential complexes; optimized high-frequency tasks (visitor approval, gate pass generation, real-time alerts) for speed and accuracy.
- Delivered B2B client demos that secured 5 major property management partnerships in the first quarter post-launch.
UX Designer
BankBazaar.com
01.2015 - 01.2016
- Designed and prototyped financial product comparison journeys; conducted research to refine UX patterns.
- Conducted user interviews to gather insights on product usability.
Education
Google UX Design Certification -
Google
05-2025
Human-Computer Interaction Certification -
IDC IIT Bombay
06-2016
B.Tech -
College of Engineering Roorkee
05-2009
Skills
- Prototyping
- User research
- Design thinking
- UX design
- Visual design
- Interaction design
- UX architecture
Tools & Tech
Figma Suite, Adobe Creative Suite, Webflow, Atlassian Suite
Key Capabilities
Human-Centered Design, AI-Assisted Workflows, Conversion Rate Optimization, Scalable Design Systems, User Research, Usability Testing, Stakeholder Workshops, Agile & Sprint Planning
References
References available upon request.
Earlier Roles
- Designer/Product Owner — Appiness Interactive
- BI Consultant — KPMG
- Sr. Software Engineer — Infosys
Timeline
Product Designer
Jupiter Money
01.2021 - 05.2021
Lead UX Designer
Allo Health
01.2021 - 01.2024
Product Design Lead
PharmEasy [Prev Medlife]
01.2019 - 05.2020
UX Design Lead
NoBroker.in
01.2016 - 01.2018
UX Designer
BankBazaar.com
01.2015 - 01.2016
B.Tech -
College of Engineering Roorkee
Google UX Design Certification -
Google
Human-Computer Interaction Certification -
IDC IIT Bombay