Summary
Overview
Work History
Education
Skills
Interests
Timeline
Hi, I’m

Swati Vohra

Market Research Analyst
Noida
Swati Vohra

Summary

Creative Marketing Specialist eager to work with top clients. Bringing deep understanding of Apparel sector, and learning skill for tech-based products and services, market conditions and customer preferences. Ready to apply skills and 4+ years of experience to new position with long-term potential.

Overview

4
years of professional experience
8
years of post-secondary education

Work History

Nucleus Software Exports Ltd
Noida

Market Research Analyst
05.2022 - Current

Job overview

  • Prepared reports of findings by translating complex findings into written text for upper management
  • Collaborated with product development and testing teams to effectively create internal resources for technology marketing
  • Successfully led the end-to-end management of the biggest company event

Nucleus Software Exports Ltd
Noida

Intern
09.2021 - 02.2022

Job overview

  • Executed the overhaul of company's external marketing resources.
  • Provided reporting for competitor analysis and ad-hoc reporting in support of decision-making.

Tata Administrative Services (TAS), Tata Business Hub
Online

Summer Intern
04.2021 - 06.2021

Job overview

  • Conducted benchmarking market research for recruitment as a service
  • Built initial GTM strategy for recruitment as a service business model
  • Produced high-quality communications for internal and external use

Digital Web Solutions
Gurugram

Content Strategist
01.2019 - 08.2019

Job overview

  • Wrote engaging and successful marketing, advertising and website copy for the company's brand.
  • Identified target audiences to analyze characteristics, behavior and media habits.
  • Crafted SEO forward, dynamic content marketing pieces for broad client base to drive consumer awareness of brands.

Appinventiv Technology
Noida

Content Writer
08.2018 - 01.2019

Job overview

  • Maintained current understanding of IT industry and mobile technology trends, enhancing writing and marketing success.
  • Managed social media engagement and branding content for the company founders
  • Provided writing support in fast-paced environment for variety of public-facing materials.

Threadsol Software
Noida

Consultant
01.2016 - 10.2017

Job overview

  • Co-led 8 software implementation projects in 4 countries for the flagship SaaS product helping in saving ~USD 1.1 mn in material costs
  • Participated in the product design and secondary testing process for new software builds, versions and features
  • Trained 80+ users across different geographies using training modules based on change management principles
  • Initiated process of data sanity checks for 70+ apparel factories to facilitate faster post-implementation support

Education

Indian Institute of Management, Kozhikode
Kozhikode

MBA
06.2020 - 04.2022

University Overview

  • Professional development completed in Marketing
  • Counseled peers and juniors in CV building, interview practice and GD skills

National Institute of Fashion Technology, Delhi
New Delhi

B. F. Tech. from Fashion Technology, Apparel Production
07.2012 - 05.2016

University Overview

  • Awarded Best Commercially Viable Project, for Graduation Project on Prototype Development of a Sewing Machine Sensor
  • Successfully completed internships in Raymond, Blackberry's production Unit, and Threadsol Software during the course of graduation

Kendriya Vidyalaya ONGC Panvel
Panvel, Navi Mumbai

High School Diploma
04.2009 - 03.2011

University Overview

  • Completed 10th (2009) and 12th (Science Stream, 2011) as the house captain and co-curricular activities captain

Skills

Copywriting expertise

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Interests

Painting Wall Murals, Sketching, Creative Writing, Reading, Photography

Timeline

Market Research Analyst
Nucleus Software Exports Ltd
05.2022 - Current
Intern
Nucleus Software Exports Ltd
09.2021 - 02.2022
Summer Intern
Tata Administrative Services (TAS), Tata Business Hub
04.2021 - 06.2021
Indian Institute of Management, Kozhikode
MBA
06.2020 - 04.2022
Content Strategist
Digital Web Solutions
01.2019 - 08.2019
Content Writer
Appinventiv Technology
08.2018 - 01.2019
Consultant
Threadsol Software
01.2016 - 10.2017
National Institute of Fashion Technology, Delhi
B. F. Tech. from Fashion Technology, Apparel Production
07.2012 - 05.2016
Kendriya Vidyalaya ONGC Panvel
High School Diploma
04.2009 - 03.2011

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Swati VohraMarket Research Analyst