SWATI TALREJA
Delhi NCR
Summary
Category & Procurement leader with 12+ years of experience driving P&L-led growth across packaging, fresh categories, and B2B commerce. Proven track record in building 0–1 categories, scaling PAN-India operations, and leading large vendor ecosystems. Expertise in strategic sourcing, vendor negotiations, and cost optimization, consistently delivering margin expansion and profitable growth.
Overview
12
12
years of professional experience
Work History
National Procurement Lead
Urban Harvest
Delhi
12.2025 - Current
- Led PAN-India Fruits & Vegetables category with full P&L ownership (₹8 Cr/month), managing a team of 11 to drive 30%+ margins and achieve 95–98% fill rates
- Oversaw a 300+ vendor base across Delhi NCR, Mumbai, Bangalore, Jaipur, and Hyderabad, strengthening supply reliability and quality control
- Reduced packaging costs by 50% (₹6/kg → ₹3/kg) through strategic sourcing and vendor consolidation
Commercial Manager (Procurement & Packaging)
Urban Harvest
Delhi
02.2025 - 12.2025
- Drove packaging innovation and NPD, launching 8 SKUs across beverage and food categories with end-to-end ownership (design to execution)
- Managed a 100+ vendor ecosystem, leading sourcing, negotiations, and onboarding
- Led PAN-India packaging procurement (₹2 Cr/month spend), delivering ~30% cost savings within 10 months
Senior Manager – Growth (Categories & Monetization)
Zomato Hyperpure
Bangalore
04.2023 - 07.2024
- Incubated and scaled Kitchenware & Appliances category (0–1) to PAN-India, driving ~40% MoM growth and sustaining 22–25% margins
- Led monetization strategy across categories, generating ₹84 L incremental revenue and strengthening P&L performance.
Deputy Manager – Supply
Loadshare Networks Pvt Ltd
Bangalore
03.2022 - 04.2023
- Reduced cost per order (CPO) from 10 to 2 within one quarter through vendor negotiations
- Managed procurement budgets and supplier performance to improve margins. Led a 10-member vendor management team
Key Account Manager
Metro Cash & Carry India Pvt Ltd
Delhi
05.2020 - 03.2022
- Managed ₹1 Cr/month portfolio with 20–22% margins across HoReCa and institutional clients
- Built key accounts and aligned procurement strategies with market demand
Key Account Manager
CP Wholesale India Pvt Ltd
Delhi
05.2018 - 05.2020
- Managed ₹70 L/month portfolio with 15–17% margins
- Contributed to launch of LOTS Wholesale outlet, improving supplier commercials
Business Development Manager / Associate
Jindal Retail India Pvt Ltd
01.2014 - 01.2018
- Drove ₹1 Cr portfolio, driving sales growth via new store additions and channel expansion while maintaining ~40% margins
- Built strong supplier partnerships and supported product launches across modern trade and e-commerce
Education
Bachelor of Commerce -
Christian Eminent College
01-2014
Skills
- Category Management & P&L Ownership
- 0–1 Category Building & Scaling
- Strategic Sourcing & Procurement
- Vendor Management & Cost Optimization
- Packaging Procurement & NPD
- Cross-Functional Leadership
Websites, Portfolios and Profiles
https://www.linkedin.com/in/swatitalreja/
Timeline
National Procurement Lead
Urban Harvest
12.2025 - Current
Commercial Manager (Procurement & Packaging)
Urban Harvest
02.2025 - 12.2025
Senior Manager – Growth (Categories & Monetization)
Zomato Hyperpure
04.2023 - 07.2024
Deputy Manager – Supply
Loadshare Networks Pvt Ltd
03.2022 - 04.2023
Key Account Manager
Metro Cash & Carry India Pvt Ltd
05.2020 - 03.2022
Key Account Manager
CP Wholesale India Pvt Ltd
05.2018 - 05.2020
Business Development Manager / Associate
Jindal Retail India Pvt Ltd
01.2014 - 01.2018
Bachelor of Commerce -
Christian Eminent College