SWEETY SAMAIYA
Mumbai
Summary
Product leader with ~13 years of experience building and scaling digital investment platforms across UHNI and retail segments. Currently SVP - Investments & Insurance at Kotak Mahindra Bank, leading end-to-end product organization including Product Management, QA and Product Support. Own product vision, roadmap, PRD approvals, sprint governance and architecture flows for Consumer Bank's investment and insurance business on Kotak’s digital platform. Oversaw the 1 to 10 journey of Kotak Cherry app to become a holistic mutual fund platform. Built and scaled SIP platform delivering 1,00,000+ monthly registrations, positioning Kotak among the Top 7 nationally in SIP count.
Overview
13
13
years of professional experience
8
8
years of post-secondary education
Work History
SVP - Investments & Insurance (Product Head)
Kotak Mahindra Bank
08.2024 - Current
- Lead full-stack product organization including Product, QA & Product Support.
- Define product vision and multi-quarter roadmap for Investments & Insurance journeys on Kotak’s digital banking.
- Lead Kotak Cherry app and platform to build omni channel experience
- Own PRD approvals, sprint reviews and key architecture sign-offs.
- Conceptualize features for both new-to-investment users and seasoned investors.
- Collaborated with marketing to lead D2C growth of investment & insurance business via optimising CLCM, improving in-app cross sell and designing contextual marketing campaigns
- Built and scaled SIP platform delivering 1,00,000+ monthly registrations (Top 7 nationally).
- Drive product-led growth across acquisition, activation and lifecycle engagement.
Head - D2C & Strategic Initiatives
Kotak Cherry
05.2024 - 08.2024
- Led product strategy for Direct-to-Consumer investment platform.
- Designed acquisition funnels and engagement journeys for self-directed investors.
- Ran product experiments to improve conversion and activation.
Vice President - Digital Strategy
Kotak Private Banking
06.2021 - 05.2024
- Led digital product transformation for wealth and investment propositions.
- Redesigned onboarding and transaction journeys across web and mobile platforms.
- Improved adoption and funnel efficiency through product enhancements.
Senior Associate Vice President - Client Relations
Kotak Private Banking
05.2017 - 03.2019
- Managed portfolio of UHNIs across Mumbai and Middle East.
- Deep understanding of investor psychology and advisory workflows.
Associate Vice President - Business Strategy
Kotak Private Banking
05.2015 - 04.2017
- Worked closely with CEO on high-impact strategic initiatives.
- Led implementation of CRM platform and built customer-facing wealth management app.
- Drove tier-2 expansion strategy, acquisition bids and sales productivity initiatives.
Senior Manager, Family Office
Kotak Private
06.2013 - 05.2015
- Led comprehensive wealth management strategies, enhancing client portfolios and ensuring alignment with long-term financial goals for UHNIs
- Developed and implemented investment policies that minimized risks while maximizing returns for family offices
Education
PGDM - 7.82/10 GPA | Exchange Experience in Essec, Paris
Indian Institute of Management Lucknow
06.2011 - 03.2013
Recipient of Aditya Birla Scholarship
Offered To Select 12 Students Across All IIMs
08.2011 - 03.2013
Bachelor of Architecture - 8.65 GPA | Ranked 2nd in Department
Indian Institute of Technology Roorkee
08.2006 - 05.2011
Product Leadership
- Product Vision & Roadmap Ownership
- PRD Governance & Sprint Reviews
- Architecture Flow Finalization
- Product-Led Growth
- Investment & Wealth Platform Design
- CRM & Advisory Workflow Digitization
- Cross-Functional Engineering Collaboration
- Regulated Fintech Product Development
- Team Leadership (Product, QA, Support)
Timeline
SVP - Investments & Insurance (Product Head)
Kotak Mahindra Bank
08.2024 - Current
Head - D2C & Strategic Initiatives
Kotak Cherry
05.2024 - 08.2024
Vice President - Digital Strategy
Kotak Private Banking
06.2021 - 05.2024
Senior Associate Vice President - Client Relations
Kotak Private Banking
05.2017 - 03.2019
Associate Vice President - Business Strategy
Kotak Private Banking
05.2015 - 04.2017
Senior Manager, Family Office
Kotak Private
06.2013 - 05.2015
Recipient of Aditya Birla Scholarship
Offered To Select 12 Students Across All IIMs
08.2011 - 03.2013
PGDM - 7.82/10 GPA | Exchange Experience in Essec, Paris
Indian Institute of Management Lucknow
06.2011 - 03.2013
Bachelor of Architecture - 8.65 GPA | Ranked 2nd in Department
Indian Institute of Technology Roorkee
08.2006 - 05.2011