Sweta Shah
Pune
Summary
Market Research Specialist with over 13 years of expertise in conducting market research, as well as analyzing mainstream and social media to gauge and measure impact for multinational clients. Adept at leveraging analytics and AI to deliver innovative solutions and insights for top-tier clients. Skilled in managing large teams and complex projects, enhancing communication strategies, and driving significant efficiency improvements. Looking for a challenging position within an ambitious company where I can to continue to leverage my technical and people management skills.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Associate Director
Infovision
Bangalore
04.2024 - Current
- Led the Research & Intelligence team within the Strategy & Issues Management team of Corporate Affairs for one of the top 10 big Pharma companies, providing innovative research on the biopharmaceutical digital ecosystem to inform communications and business strategies across all key business units
- Directed a team of 40+ analysts across 4 analytics teams, successfully managing and delivering major benchmarking projects and intelligence reports concurrently
- Delivered 16+ major projects and ongoing reports within expedited 6-week periods, enhancing communication strategies for Commercial, R&D, Government & Policy Affairs, Corporate Communications, ESG, and Health Equity partners
- Mastered a unique methodology leveraging data science and analytics to analyze public digital information, identify key conversation topics, and map networks to pinpoint influential communities and individuals
- Spearheaded the integration of AI and strategy, resulting in a 2400% increase in data coding efficiency while maintaining data integrity and accuracy
- Tool testing – Integral member of the in-house team for the social listening tool development, primarily responsible for defining product features and user experience flow
- Managed project portfolios worth over a million dollars
Senior Manager
Infovision
Bangalore
07.2021 - 04.2024
- Provided customized solutions to Fortune 500 clients using social, digital, and secondary data for POCs and POVs and handled a portfolio of million dollars
- Played a key role in storyboarding and client pitching, communicating insights and solutions
- Analyzed data using tools like App Annie, Net Base Quid, Brandwatch, Talkwalker, Factiva, Meltwater, etc
- Collaborated with delivery teams, pre-sales, and stakeholders to refine user stories
- Managed project portfolio valued at over USD 750,000
Manager – Media Monitoring
Genpact
Bangalore
12.2015 - 07.2021
- Supervising and mentoring a team of 7, from entry level to Assistant managers, offering ongoing feedback and conducting formal performance reviews
- Spearheading more than a quarter million-dollar portfolio, while ensuring highest rankings in the Net Promoter Score index
- Working with several Fortune 500 companies
- Responsible for revenue generation and ensuring seamless tracking and maintenance of account's end to end processing
- Crucial role in scoping and onboarding of new projects
- Involved in solutioning for clients and responses to RFPs
Assistant Manager – Media Monitoring
Genpact
Bangalore
04.2013 - 12.2015
- Mentored team of 3 analysts; conducted performance reviews and provided feedback to team
- Helped clients plan their business tactics from insights emerging from traditional and digital media listening
- Managed highly complex reporting operations for the world’s leading pharma client in the LATAM region
- Provided Competitive Intelligence to clients across diverse industry verticals including healthcare, retail, travel and tourism, etc
- Secondary research and tracking using various databases and tools like Factiva, Brandwatch, Meltwater, LexisNexis, Critical mention, TVeyes, etc
- Part of training and hiring team, and the new joiner orientation program
- Worked on team planning, productivity, utilization, and customer satisfaction
Business Analyst – Media Monitoring
Genpact
Bangalore
04.2012 - 04.2013
- Worked on several foreign language reports that needed translating the content and making summaries in English
- Created reports around therapeutic areas that included: Diabetes, Obesity, Oncology, Hemophilia, Vaccines, HIV, Hematology, Immunology, Neuroscience etc
Analyst – Media Monitoring
Genpact
Bangalore
07.2010 - 04.2012
- Worked on Traditional Media Monitoring, Social Media Listening and Near Real-time Alerting
- Worked on Ad-hoc around Product Launch, Marketing Campaigns, Mergers and Acquisitions, Reputation Tracking, Product Recall and regulatory issues
Education
MSc (Master of Science) - Biotechnology
Bangalore University
12.2010
BSc (Bachelor of Science) - Biotechnology, Biochemistry and Genetics
Bangalore University
12.2008
Skills
- AI integrated Data Analytics
- Network Mapping
- Social Media Analytics
- Consumer Insight Generation
- Operations Manager
- Competitive Intelligence
- Client Engagement
- Social Media Listening tools Savvy
Certification
- Green Belt Project Certified - Smart PID HCF Alignment and Database Management: Designed a web-based tool that helped in streamlining the PID HCF alignment process, which also acted as a database to store project documents (MSAs, CORFs, Pricing file etc.)
- 1-star Lean Certification – Application of Jidoka (automation) and MUDA (elimination of waste) in an existing process - for 2 projects. Reduced several man-hours and saved around $3500 annually
- 2-star Lean Certification – Application of Jidoka (automation) and MUDA (elimination of waste) in an existing process for payroll calculation. Reduced several non-production hours.
- Attended the ‘EVOLVE’ program conducted for first time managers at Genpact
- Career Award Certificate Program in Medical Genetics by Eauclaire Institute
Timeline
Associate Director
Infovision
04.2024 - Current
Senior Manager
Infovision
07.2021 - 04.2024
Manager – Media Monitoring
Genpact
12.2015 - 07.2021
Assistant Manager – Media Monitoring
Genpact
04.2013 - 12.2015
Business Analyst – Media Monitoring
Genpact
04.2012 - 04.2013
Analyst – Media Monitoring
Genpact
07.2010 - 04.2012
MSc (Master of Science) - Biotechnology
Bangalore University
BSc (Bachelor of Science) - Biotechnology, Biochemistry and Genetics
Bangalore University
- Green Belt Project Certified - Smart PID HCF Alignment and Database Management: Designed a web-based tool that helped in streamlining the PID HCF alignment process, which also acted as a database to store project documents (MSAs, CORFs, Pricing file etc.)
- 1-star Lean Certification – Application of Jidoka (automation) and MUDA (elimination of waste) in an existing process - for 2 projects. Reduced several man-hours and saved around $3500 annually
- 2-star Lean Certification – Application of Jidoka (automation) and MUDA (elimination of waste) in an existing process for payroll calculation. Reduced several non-production hours.
- Attended the ‘EVOLVE’ program conducted for first time managers at Genpact
- Career Award Certificate Program in Medical Genetics by Eauclaire Institute
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