Reading Books
SWETHA S
Digital Marketing Manager
Chennai
Summary
Self-motivated Online Marketer highly experienced in diverse e-commerce marketing strategies. Knowledgeable about affiliate support, SEO and direct email techniques. Develops effective landing pages and website stores that achieve high traffic rates.
· Advanced skills in on/off page optimization, keyword research, link building strategy, data analysis, paid social media advertising, search engine marketing, social media optimization, and content/mobile marketing.
· Experienced in Content Management that includes creating marketing strategies highlighting the best practices of different industries by writing SEO-effective blogs, website content, and newsletters.
· Proficient in resolving technical queries of the customer while maintaining a strong clarity on products and services by maintaining a detailed workflow of the process.
· Excelled in training and mentoring team members (approximate a team size of 15) comprising a mix of staff writers, developers, and graphic designers.
· Experienced in managing Digital Marketing Technology Stack that included several integrations of web and digital marketing applications and working as a global SPOC for business and IT teams.
· Skilled in developing schedules, monitoring work, gathering resources, implementing productivity standards, preparing records and reports, and executing new procedures to resolve organizational problems.
· Proven expertise in creating and implementing numerous policies that ensure the smooth functioning of the organizational structure while generating revenue and profit for company growth.
Overview
10
10
years of professional experience
2
2
Certifications
3
3
Languages
Work History
Search
L&T Technology, Ecosystem ManagerSeptember
Bangalore
01.2020 - Current
- Updating the business team with the latest and innovative technology products while describing the programming approach to the consumers with regards to the company products
- Working as a team manager to bring in more content partners for the Huawei - Petal Search Engine project
- Collaborating with the product teams to prioritize Petal Search in accordance with the SEO and ROI strategies
- Building Brandbox for the on-boarded content partners, as well as liaising effectively with the lead generation team of Petal Search
- Supervising team members and creating reports for both the Product Team and Content Partners
- Creating brand PPT’s and brochures for the organization
- Preparing reports based on SWOT analysis regarding the market research of new products.
Digital Marketing
GLOBAL MANTRA INNOVATIONS
Chennai
01.2019 - 08.2020
- Implemented SEO best practices and UI/UX for the websites in collaboration with the agile team, as well as closely monitored the SEO impact, resource availability, and ROI
- Developed on-page content strategies, including title, meta-description, and SEO copy, as well as conducted off-page optimization
- Launched test pages in coordination with the site optimization team for improving UX trends
- Monitored main and micro sites regarding technical SEO issues and organic traffic/conversions
- Work on creating brand PPT’s and Brochures for the organization
- Prepared market research reports based on SWOT analysis and distributed newsletters within the organization
- Efficiently presented both internal and external reports and presentations to track organizational growth and monthly performance.
Digital Marketing Manager
eGrove Systems Corporation
Chennai
07.2016 - 03.2019
- Led the B2B and B2C product campaigns of the company
- Implemented SEO best practices, including canonical, pagination, alternate mobile, and hreflang elements as a product manager for the agile team
- Collaborated with the IT team to prioritize website issues in accordance with SEO, ROI, and resource availability
- Generated analytic reports using Google Analytics and Omniture Site Catalyst
- Involved in testing Adobe Site Catalyst implementation using Site Catalyst HTTP monitor and reporting the discrepancies with Google Analytics to the management
- Managed Google Analytics ecommerce tag implementation on eGrovesys website that included validation on lower environment and on prod using Google Analytics Debugger
- Served as a part of the Tagman implementation team and reduced page load by moving more than 20 tracking codes to Tagman for various marketing campaigns
- Managed URL redirects in collaboration with the web admin team to implement Apache and 1 to1 URL redirects during the site migration and taxonomy changes
- Launched test pages in coordination with the site optimization team for improving UX trends
- Liaised with the site optimization team to launch test pages and improve UX to implement taxonomy charges
- Administered budget for SEO projects, including vendor engagements
- Prepared dashboards, identified new opportunities, and analyzed traffic trends and conversions for recommending actionable items, as well as implemented mobile SEO best practices
- Optimized videos & images for increasing search ranking and CTR
- Conducted competitive analysis and keyword research using various tools, including Hitwise.
Digital Marketing Consultant
Ziffity Solutions Pvt. Ltd
Chennai
01.2016 - 07.2016
- Conducted off-page and on-page optimization to manage SEO initiatives, including competitor analysis, XML, maps, article submission, keyword analysis, link building, press releases, directory submissions, and social media/website/network analysis
- Administered On Line Reputation Management (ORM) by improving ranking and increasing traffic
- Engaged content writers for Blogs, Articles, Press releases, and Web Pages
- Supported the key analytics need of the clients by using Google Analytics for interpreting web analytics data and developing key insights to improve client campaigns
- Managed PPC Campaigns through Google Adwords, MSN, and Yahoo ad centres, as well as improved landing pages, reduced cost of acquisition, and improved CTR and QS.
SEO Analyst
Niyati Technologies Pvt. Ltd
09.2014 - 01.2016
SEO Analyst
Kabirdass Group of Companies
01.2014 - 08.2014
SEO Analyst
Prodigy Apex Technologies Pvt. Ltd
04.2013 - 01.2014
Executive Officer
Botcode Web Integrations Solutions Pvt. Ltd
08.2012 - 02.2013
Education
Bachelors - Electronics & Communication Engineering
SKR College of Engineering & Technology
Skills
Business Requirement AnalysisPreparing Documentation & RecordsHandling Marketing Tools & SoftwareConducting Strategical PlanningExcellent Training & DevelopmentEnsuring Organizational ManagementStrong Troubleshooting SkillsKnowledge of MS-Office (Word/Excel/PPT)Complex Problem SolvingStrong Communication SkillsGoogle AnalyticsGoogle SitemapMoz ToolGoogle AdWordsSEMrushScreaming FrogHubspotHootsuiteCrazy EggW3C (HTML, XHTML, CSS)CSE HTML ValidateEmail Marketing (Mailchimp, Zoho, Sendy)Video Marketing Tool (Toonly, Doodly, Powtoon, Camtasia)MS Office (Word/Excel/PPT)Windows Operating SystemBasics of Adobe Photoshop
Accomplishments
- Collaborated with team of 10 in the development of Product - Petal Search.
- Achieved high traffic through effectively helping with SEO tasks.
- Designed and launched the Saint Gobain Project, resulting in a 5% increase in market revenue for the company.
- Completed the ModuleBazaar Project with high results on time and $10,000 under budget.
- Achieved yearly KPI within 6 months and won spot award for the Petal Search Project.
- Worked on eCommerce projects showing results and improvement in ranking and sales in the market.
- User acquisition, end to end project handling and customer relations.
Certification
Google AdWords Fundamental Certification
Affiliations
Blogs:
- https://www.egrovesys.com/blog
- https://www.linkedin.com/pulse/choosing-between-relative-absolute-urls-swetha-srihari/?trackingId=z4Z977ao2wJ%2FXnEaCiqsfg%3D%3D
- https://www.linkedin.com/pulse/mobile-seo-2018-the-six-key-components-swetha-kapoor/?trackingId=Gm0QEQ46uQv9r42Do8so0w%3D%3D
- https://reapp.com.gh/blog https://www.chakra4temples.org/blog/
Website Content:
- http://fymc.co.in/
- http://niyati.com/
- http://www.reputationrhino.com
- http://goodoftechnologies.com/
- http://www.bcil.net
- https://www.elitemcommerce.com/
- https://www.chakra4temples.org/
- https://www.globalmantrai.com/
Interests
Timeline
Search
L&T Technology, Ecosystem ManagerSeptember
01.2020 - Current
Digital Marketing
GLOBAL MANTRA INNOVATIONS
01.2019 - 08.2020
Digital Marketing Manager
eGrove Systems Corporation
07.2016 - 03.2019
Digital Marketing Consultant
Ziffity Solutions Pvt. Ltd
01.2016 - 07.2016
SEO Analyst
Niyati Technologies Pvt. Ltd
09.2014 - 01.2016
SEO Analyst
Kabirdass Group of Companies
01.2014 - 08.2014
SEO Analyst
Prodigy Apex Technologies Pvt. Ltd
04.2013 - 01.2014
Executive Officer
Botcode Web Integrations Solutions Pvt. Ltd
08.2012 - 02.2013
Bachelors - Electronics & Communication Engineering
SKR College of Engineering & Technology