Tamil Vani
Chennai
Summary
Innovative Design leader with 12+ years of experience driving sales growth and enhancing customer experiences. Proven expertise in leading cross-functional of interior designers, store designers, and colour consultant, implementing strategic design initiatives, and aligning creative vision with business objectives. Adept at managing design operations, including project management and budgeting, while staying current with industry trends and best practices.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Senior Domain Expert
Asian Paints Ltd
10.2023 - Current
- Lead and manage a validation team of BHS across Pan India for ensuring the quality, accuracy, and compliance of processes and errorless execution
- Oversee the validation process, develop strategies, and collaborate with cross-functional teams design & execution to identify and mitigate risks on margin loss
- Manage and mentor validation team of all region, Launch Validation SOP, setting goals and conducting performance reviews
- Develop and implement validation strategies, ensuring regulatory compliance
- Conduct risk assessments and implement mitigation plans
- Collaborate with cross-functional teams design & execution on validation activities and concerns
- Drive continuous improvement to enhance validation efficiency and execution margins
Assistant Manager – Design Excellence
Asian Paints Ltd
04.2022 - 09.2023
- Lead and manage a team of interior designers of South India to deliver innovative, functional, and aesthetically pleasing designs that meet client needs and business objectives in both Beautiful Home Services & Beautiful Home Stores
- Develop and implement design strategies aligned with business goals
- Enhance design processes and establish SOPs for Design Phase Customer Journey for BHS
- Enhance in-store customer walk-in experience for BH Store designers for product & service penetration
- Conduct design reviews and train designers to improve customer experience
- Manage project timelines, budgets, and resources
- Drive business revenue growth for services and BHS category products
- Monitor and improve client satisfaction ratings and Design NPS
Principal Designer - Beautiful Home Service
Asian Paints Ltd
04.2020 - 03.2022
- Lead hands-on design and strategic decision-making, nurturing team growth while focusing on customer-centric solutions to drive business revenue and NPS
- Drive overall design vision aligned with business objectives and customer needs
- Provide strategic design insights influencing product development and customer experiences
- Mentor junior and mid-level designers, ensuring high-quality design work and innovation
- Optimize design processes and introduce new technologies to enhance capabilities
- Handle escalations, collaborating with cross-functional teams to resolve design-related issues
- Implement customer-centric solutions to improve satisfaction and protect brand reputation
Senior Designer - Colour Idea Stores
Asian Paints Ltd
04.2018 - 03.2020
- Lead and manage Designer Associates & Colour Consultants across Tamil Nadu, driving sales growth, customer service excellence, and colour expertise while streamlining operations
- Manage and mentor 50+ Colour Consultants, implementing sales and service strategies
- Achieve sales targets and ensure exceptional customer service across all stores
- Develop colour expertise, training programs, and innovative consultation tools
- Manage store operations, inventory, and visual merchandising
- Analyze sales data and provide insights for business growth and improvement
Senior Designer - CCH
Asian Paints Ltd
09.2017 - 03.2018
- Lead Colour Consultants team for in-home consultation service, driving sales growth and exceptional customer experience across Chennai, Coimbatore & Cochin
- Manage and mentor Colour Consultants, conducting performance reviews and implementing sales strategies
- Oversee consultation schedules and ensure meeting of sales and service targets
- Drive sales growth while maintaining high customer satisfaction and key client relationships
- Stay updated on colour trends and develop colour expertise resources
- Manage consultation logistics, ensure accurate reporting, and maintain service quality standards
Designer Associate
Asian Paints Ltd
09.2016 - 08.2017
- Lead team of 20+ Colour Consultants across 20 Colour Idea Stores in TN North regions, driving sales growth and promoting colour expertise
- Manage and mentor Colour Consultants, implementing sales and service strategies
- Achieve sales targets and ensure exceptional customer service
- Develop colour training programs and maintain knowledge consistency
- Manage store operations, inventory, and visual merchandising
- Conduct workshops and collaborate with design institutions
- Analyze sales data and provide insights for business improvement
Colour Consultant
Asian Paints Ltd
11.2012 - 08.2016
- Provide expert colour consulting services, driving sales growth and customer satisfaction
- Conduct colour consultations for residential and commercial projects
- Analyze customer needs and suggest suitable colour options
- Meet sales targets and build strong customer relationships
- Maintain in-depth knowledge of products across various categories
- Stay updated on colour trends and industry developments
- Maintain accurate client records and assist with marketing initiatives
Education
Bachelor of Science - Interior Design & Decor
Justice Basheer Ahmed Sayeed College For Women
Chennai04-2012
Skills
- Advanced colour theory and design principles
- Strategic leadership and team management
- Sales strategy and customer experience optimization
- Process validation and quality assurance
- Risk assessment and mitigation
- Cross-functional collaboration and communication
- Project management and continuous improvement
- Design thinking and innovation
- Data analysis and performance metrics
- Visual merchandising and store operations
Certification
DESIGN THINKING: FROM INSIGHTS TO VIABILITY, Stanford University Graduate School of Business
Languages
English
Tamil
Timeline
Senior Domain Expert
Asian Paints Ltd
10.2023 - Current
Assistant Manager – Design Excellence
Asian Paints Ltd
04.2022 - 09.2023
Principal Designer - Beautiful Home Service
Asian Paints Ltd
04.2020 - 03.2022
Senior Designer - Colour Idea Stores
Asian Paints Ltd
04.2018 - 03.2020
Senior Designer - CCH
Asian Paints Ltd
09.2017 - 03.2018
Designer Associate
Asian Paints Ltd
09.2016 - 08.2017
Colour Consultant
Asian Paints Ltd
11.2012 - 08.2016
Bachelor of Science - Interior Design & Decor
Justice Basheer Ahmed Sayeed College For Women
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