TANAY SHARMA
Deputy General Manager
Ahmedabad
Summary
As a dynamic and results-oriented Deputy General Manager, I bring over seven years of experience across SAAS, Real Estate, and Ad sales sectors. My career is marked by a proven track record of driving significant revenue growth, enhancing operational efficiencies, and steering high-performance teams towards success. I am adept in public speaking and possess strong competencies in management, teamwork, communication, and leadership, underpinned by a keen interest in sports. My focus as a results-driven sales and marketing leader is to ambitiously drive substantial revenue and profits. I employ a multifaceted approach that includes in-depth competitor research, the deployment of innovative promotional strategies, and continuous optimization to consistently exceed performance expectations.
Overview
12
12
years of professional experience
Work History
DEPUTY GENERAL MANAGER
MyGate
10.2024 - Current
- Serving as the Gujarat Head for MyGate, managing SaaS, and spearheading the Ad Sales Vertical.
- Drove a 25% year-over-year revenue increase through strategic leadership in national and regional ad sales on digital and phygital platforms.
- Successfully built and directed an 8-member sales team, enhancing productivity and client retention by 45%.
- Crafted innovative ad solutions that merged branded content with performance-driven media plans.
- Secured lucrative contracts with industry giants such as AWL, Zydus, Symphony, Dentsu, Havas, Posterscope, and Excellent Publicity.
SENIOR ZONAL MANAGER
MyGate
10.2022 - 09.2024
- Spearheaded a dynamic team comprising 5 Area Managers, 9 Brand Managers, and 7Business Development Managers across 3 major cities.
- Devised and executed strategic initiatives that boosted market share.
- Consistently met annual revenue goals, averaging ₹7 crore.
- Instituted cost-control strategies, significantly cutting operational costs.
- Cultivated a culture of accountability and excellence, enhancing team productivity.
ZONAL MANAGER
Mygate
10.2022 - 09.2023
- Zonal Manager for Gujarat, driving revenue growth for a SaaS organization.
- Overseeing sales, operations, and marketing functions with P&L accountability.
- Leading the MyGate Homes Vertical (Real Estate) across the western region.
- Collaborating with prominent developers including Godrej, Adani, Shilp, Sheetal, and Pacifica.
ASSISTANT GROWTH MARKETING MANAGER
Mygate
03.2022 - 10.2022
- Spearheaded growth initiatives for Home Services at Mygate, driving significant user acquisition and engagement.
- Managed comprehensive performance marketing campaigns across various channels to maximize ROI.
- Executed innovative Above The Line (ATL) and Below The Line (BTL) marketing activities to bolster brand visibility.
- Developed and implemented Go-To-Market (GTM) strategies, accelerating the expansion of the e-commerce vertical.
- Designed targeted marketing plans grounded in thorough research and precise prospect targeting.
- Formulated aggressive sales strategies to enhance advertising offerings and secure larger-scale deals.
- Provided strategic support to senior leadership by proactively identifying and capitalizing on new marketing campaign opportunities.
ASSISTANT ZONAL MANAGER
Mygate
09.2021 - 03.2022
- Drove overall business revenue for a SAAS-based company, focusing on key growth metrics.
- Managed regional verticals encompassing sales, operations, and marketing, with direct P&L accountability.
- Led a team of Brand sales Managers (BSM) and Business Development Managers (BDM) to secure new business opportunities.
- Implemented targeted media and SAAS sales strategies to boost revenue across diverse sectors, including Real Estate, FMCG, Fashion, BFSI, and Healthcare.
- Established budgets and controlled expenditures to ensure a profitable department.
SR. MANAGER
MYGATE
05.2021 - 08.2021
- Spearheaded a dynamic Brand Sales Management (BSM) team across Gujarat.
- Drove strategic partnerships and alliances, enhancing brand visibility and market penetration.
- Orchestrated innovative marketing campaigns for diverse brands, boosting their market presence.
- Masterminded campaign execution and activation through a mix of online and offline channels.
AREA MANAGER
MYGATE
12.2020 - 04.2021
- Drove overall business revenue for a SAAS-based company, focusing on key growth metrics.
- Managed regional verticals encompassing sales, operations, and marketing, with direct P&L accountability.
- Led a team of Brand sales Managers (BSM) and Business Development Managers (BDM) to secure new business opportunities.
- Implemented targeted media and SAAS sales strategies to boost revenue across diverse sectors, including Real Estate, FMCG, Fashion, BFSI, and Healthcare.
- Established budgets and controlled expenditures to ensure a profitable department.
ASSISTANT AREA MANAGER
MYGATE
04.2020 - 12.2020
- Drove overall business revenue for a SAAS-based company, focusing on key growth metrics.
- Managed regional verticals encompassing sales, operations, and marketing, with direct P&L accountability.
- Led a team of Brand sales Managers (BSM) and Business Development Managers (BDM) to secure new business opportunities.
- Implemented targeted media and SAAS sales strategies to boost revenue across diverse sectors, including Real Estate, FMCG, Fashion, BFSI, and Healthcare.
- Established budgets and controlled expenditures to ensure a profitable department.
BUSINESS DEVELOPMENT MANAGER
MYGATE
12.2019 - 03.2020
- Drove overall business revenue for a SAAS-based company, focusing on key growth metrics.
- Managed regional verticals encompassing sales, operations, and marketing, with direct P&L accountability.
- Led a team of Brand sales Managers (BSM) and Business Development Managers (BDM) to secure new business opportunities.
- Implemented targeted media and SAAS sales strategies to boost revenue across diverse sectors, including Real Estate, FMCG, Fashion, BFSI, and Healthcare.
- Established budgets and controlled expenditures to ensure a profitable department.
CUSTOMER RELATIONSHIP MANAGER
Variable Soft
10.2013 - 02.2016
- Worked as the key link between customers and developers.
- Interaction with customers to understand their needs and wants and to assign them to developers.
- To generate leads and learn more about the target audience and how to cater their needs.
- To create a customer focused attitude with a focus on activities that created lifetime customers.
- To follow up on every issue faced by the customer and ensure complete satisfaction and maximum utilization of the Product sold to customers.
Education
Master of Business Administration - MBA - Marketing, International Business
Institute of Management, Nirma University
Bachelor of Technology -
Rajasthan Technical University
Jaipur, India 04.2001 -
Skills
- Strategic business planning
- P&L management expertise
- Data-driven business analysis
Interests
Sports
EXTRA-CURRICULAR ACTIVITIES
- IMNU JAN 2018 - DEC 2019 SLAM DUNK TOURNAMENT Received Gold medal at IMNU, Slam Dunk Tournament (2018) (2019). NIRMA
- JAN 2018 - DEC 2019 PARAKRAM Received Gold medal at PARAKRAM, B- school national level sports fest at NIRMA. (2018) (2019). MICA
- JAN 2019 - DEC 2019 SAMAR Received Gold medal at SAMAR, inter college national level Tournament at MICA (2019).
INTERNSHIP
- Johnson Controls, Hitachi Air Conditioning India Limited Mumbai OCT 2013 - FEB 2016 SUMMER INTERN
- Project Title: 'Market Research in stores for Sales, Customers and Promotion Feedback'.
- Prepared a report on top 100 stores of Mumbai regarding sales, Customer promotion and feedback, the report consisted with suggestions to increase the sales, which was found very useful by the company.
- Prepared a presentation for the sales and marketing team of Mumbai on the areas through which sales could be increased.
Timeline
DEPUTY GENERAL MANAGER
MyGate
10.2024 - Current
SENIOR ZONAL MANAGER
MyGate
10.2022 - 09.2024
ZONAL MANAGER
Mygate
10.2022 - 09.2023
ASSISTANT GROWTH MARKETING MANAGER
Mygate
03.2022 - 10.2022
ASSISTANT ZONAL MANAGER
Mygate
09.2021 - 03.2022
SR. MANAGER
MYGATE
05.2021 - 08.2021
AREA MANAGER
MYGATE
12.2020 - 04.2021
ASSISTANT AREA MANAGER
MYGATE
04.2020 - 12.2020
BUSINESS DEVELOPMENT MANAGER
MYGATE
12.2019 - 03.2020
CUSTOMER RELATIONSHIP MANAGER
Variable Soft
10.2013 - 02.2016
Bachelor of Technology -
Rajasthan Technical University
04.2001 -
Master of Business Administration - MBA - Marketing, International Business
Institute of Management, Nirma University
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