Aatif R Khan
Marketing & Sales Professional
Noida,UP
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 10-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
8
8
years of post-secondary education
10
10
years of professional experience
Work History
Deputy General Manager of Marketing and Sales
CMI Limited
New Delhi, Delhi
04.2021 - Current
- In addition to Corporate / Institutional / B2B Sales, now also taking care of Channel sales PAN India.
- Devising strategies for acquisition of new channel partners.
- Build brand awareness and generate leads while managing internal and external marketing campaigns and programs.
- Developed company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Conducted pilot project for appointment of Channel partner in North India and added $ 700,000 in revenue for the very first year.
- Cash flow cycle reduced to an average of 22 days.
- Further, in addition to the above responsibilities, also worked on high priority project for acquisition of Contract manufacturing from global industry leading manufacturers and distributors in USA and Europe.
Assistant General Manager of Marketing & Sales
CMI Limited
New Delhi, Delhi
05.2017 - 03.2021
- Handling regional sales independently and leading a sales team.
- More than a decade long Project selling experience in Key Accounts, Corporate sales or Institutional Sales
- Experience in handling Consultants, Architects, Contractors, Project developers, OEMs, Corporate and PMCs.
- Monitor effective generation and prioritization of enquiries to ensure optimum use of available resources and to achieve focus on best prospects.
- Ensure Profitable Sales to render the target gross margin/prices of the company.
- Maintain healthy enquiry base with the help of sales team by constantly travelling in assigned territory and tracking upcoming projects.
- Deliver technical sales presentations to key customers to generate awareness and interest.
- Prepares the tender proposal by reviewing tender documents, interacting with inter departments and assimilating tender inputs.
- Maintain coordination with Estimation, Design and Logistics department to ensure a competitive, comprehensive and timely submission of proposals.
- Conducting regular review of marketing statements like Order Booking, Collection plan and Sales figures.
- Participation in periodic review of business with top management.
Senior Marketing and Sales Manager
CMI LIMITED / CMI Energy India Private Ltd (formerly General Cable Energy India Pvt Ltd)
New Delhi, Delhi
02.2016 - 04.2017
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Handling a team of Sales Executives and Managers in all territories.
- Responsible for generating business from all major private business institutions in the territory.
- Few major accounts held - Kalpataru Power Transmission Limited, Shapoorji Pallonji, Schneider Electric, Larsen and Toubro, Tata Steel, Genus Power Infrastructure, Shubhashree Agni Cement.
- Sectors Focused - Power Transmission and Distribution, Cement, Oil & Gas and Renewable Energy.
- Represented the company at various national and international marketing event including ELECRAMA, India; Hannover Messe, Hannover, Germany; Middle East Electricity, Dubai, UAE.
- Reporting directly to Group President of Company.
- Analyzed sales and marketing data for improved strategies.
- Inventory ageing analysis for aversion of losses on various accounts.
- Helped sales and marketing team members continuously improve product knowledge, skill set and career-building potential by motivating strong revenue numbers and continued promotional success.
Deputy Sales and Marketing Manager
KEI Industries Ltd
New Delhi, Delhi
05.2013 - 01.2016
- Finalized Supply contracts to close deals worth up to $14Million.
- Created reports, analyzed and interpreted data, including expenses, competition information, and revenues.
- Managed order cycle to enhance business development and maintain sustainability and customer satisfaction.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Aggressively pursued competitive accounts by differentiating company from competitors.
- Closed over $ 5 Million in new sales in 18 months.
- Brought in more than $ 1.5 Million in sales in less than 6 months.
- Identified opportunities for growth within Delhi NCR territory and collaborated with sales teams to reach sales goal.
- Handled all customer relations issues pleasantly, enabling quick resolution and client satisfaction.
- Accomplished sales goals and boosted revenue by through product knowledge and customer relationship management.
Assistant Sales and Marketing Manager
KEI Industries Ltd
Delhi, New Delhi
11.2011 - 04.2013
- Client mapping - Identifying prospective Institutional clients in the given market of Delhi NCR.
- Preparing and delivering Company presentations.
- Generating leads and quoting techno-commercial offers.
- Acquiring, nurturing and retaining Key Accounts
- Generating sales, increasing market share towards the achievement of revenue targets.
- Ensuring successful accomplishment of annual business targets in the face of growing competition.
- Negotiating Contract terms & conditions.
- Gather information about market trends and competitor's marketing & sales practices / strategies.
- Building strong relationships with clients.
- Major Achievements during the above stated tenure include as follows: o Bagged a single supply order worth USD 1 Million from ISGEC Heavy Engineering for Supply of Copper LV & MV Cables to Waraq Paper, Saudi Arabia Project
- Bagged a single supply order from Samsung C&T for Supply of Copper LV Cables to Delhi Metro Project worth USD 3.88 Million.
- Successfully handled Commercial aspect of USD 9.33 Million worth of 220 kV 1 Cx 1000 sqmm EHV Cable Turnkey Contract for Supply, laying, testing and commissioning with Delhi Metro Rail Corporation Limited (DMRC).
Sales Management Trainee
KEI INDUSTRIES LIMITED
New Delhi, India, India
05.2011 - 11.2011
- Qualified incoming team marketing and sales leads to assist with prospecting new contacts.
- Helped sales professionals maintain customer relationships by making follow up calls to recent buyers.
- Demonstrated products to customers, answered questions and redirected objectives to positive features.
- Supported sales team with administrative assistance such as coordinating paperwork and responding to basic inquiries.
- Shadowed sales professionals to gain deeper insight into best practices and strategies for maximizing sales revenue.
- Maintained up-to-date knowledge of EHV, HT, LT Power, Control, Instrumentation Cables, Industrial Flexible Cables and wires and performed competitor analysis.
- Created lists of potential customers based on regional Delhi NCR market.
Education
MBA - International Business And Marketing
Amity University
Noida, Uttar Pradesh 06.2009 - 04.2011
Bachelor of Computer Applications -
University of Rajasthan
Jaipur 05.2006 - 04.2009
Senior Secondary School Certificate - Science
Aligarh Muslim University
Aligarh 04.2002 - 03.2004
Secondary School Certificate -
Aligarh Muslim University
Aligarh 04.2001 - 03.2002
Skills
Sales and marketing
Timeline
Deputy General Manager of Marketing and Sales
CMI Limited
04.2021 - Current
Assistant General Manager of Marketing & Sales
CMI Limited
05.2017 - 03.2021
Senior Marketing and Sales Manager
CMI LIMITED / CMI Energy India Private Ltd (formerly General Cable Energy India Pvt Ltd)
02.2016 - 04.2017
Deputy Sales and Marketing Manager
KEI Industries Ltd
05.2013 - 01.2016
Assistant Sales and Marketing Manager
KEI Industries Ltd
11.2011 - 04.2013
Sales Management Trainee
KEI INDUSTRIES LIMITED
05.2011 - 11.2011
MBA - International Business And Marketing
Amity University
06.2009 - 04.2011
Bachelor of Computer Applications -
University of Rajasthan
05.2006 - 04.2009
Senior Secondary School Certificate - Science
Aligarh Muslim University
04.2002 - 03.2004
Secondary School Certificate -
Aligarh Muslim University
04.2001 - 03.2002
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