Summary
Overview
Work History
Education
Skills
Timeline
Generic

TANIKSHA BUDHRAJA

Appraisal Associate
New Delhi

Summary

Marketing and Business Development Executive with over 4 years of accomplishment. Grows businesses by implementing cultural change, innovating brand strategies and exercising sales leadership to unlock growth opportunities. Develops go-to-market strategies by focusing on customer buying processes. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Overview

4
4
years of professional experience
8
8
years of post-secondary education
3
3
Languages

Work History

Appraisal Associate

Homeward Mortgage
New Delhi
02.2022 - 11.2022
  • Led projects and analyzed data to identify opportunities for improvement.
  • Used coordination and planning skills to achieve results according to schedule.
  • Streamlined the appraisal ordering process.
  • Delivered more than 650 reports to meet the effective TAT of the organization.
  • Personally responsible for management in Facebook and Google ads.
  • Analyzed business trends to develop business growth strategy.
  • Provided support to the team of 6 experienced marketing professionals.
  • Actively listened to customers' requests, confirming full understanding before addressing concerns.
  • Acted as a connecting link between Appraisal Management Company and Operation Department to smoothen the ordering and delivery process.
  • Worked on organizational tools like Slack, Front, Salesforce, Encompass etc. to meet daily targets.

Business Analyst

Better Mortgage
New Delhi
03.2020 - 02.2022
  • Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
  • Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
  • Delivered analysis of market, sales and consumer trend impact on long and short-term strategies.
  • Analyzed open orders, backlog and sales data to provide sales team with insights.
  • Identified process inefficiencies through gap analysis and outlined solutions.
  • Responsible for maintaining monthly, quarterly client performance reports for team analysis.
  • Understand market trends, client’s agenda and how these translate into revenue generating opportunities.
  • Client consulting on better solution outputs, client issue resolving methods, dashboard analysis on client performance bi-weekly, market research and competitors trend.
  • Managing the post-offer process including working with home inspector, attorney and closing services.

Business Executive

MakemyTrip
New Delhi
08.2018 - 02.2020
  • Developed in-depth knowledge of each client's business through research and regular on-site meetings.
  • Establish and maintain supplier relationships, train partner hotels on our extranet and the wholesale business. Closed business for 34,700 USD for campaigns.
  • Rate Parity, Inventory Management, Vendor Management and Portfolio Revenue – Optimization using pricing strategy tactics.
  • Procuring partner participation for special campaigns and festivals
  • Driving the hotels to give HCPs and India Exclusive promotions only for our website.
  • Contracting the hotels selling through a third-party feed, negotiating the commissions, rates and inventory
  • Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
  • Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
  • Increased brand awareness through creation and management of social media channels, boosting social media engagement.
  • Planned and executed web, SEO, database marketing and social media advertising campaigns.

Education

MBA - Marketing And Finance

Amity Business School
07.2016 - 06.2018

No Degree - B1 Level in French

Alliance Francaise De Delhi
New Delhi
01.2014 - 12.2016

Bachelor of Arts - B.A Eng(H)

University of Delhi
New Delhi
07.2013 - 06.2016

High School Diploma -

Ryan International School
05.2001 -

Skills

Brand development

undefined

Timeline

Appraisal Associate

Homeward Mortgage
02.2022 - 11.2022

Business Analyst

Better Mortgage
03.2020 - 02.2022

Business Executive

MakemyTrip
08.2018 - 02.2020

MBA - Marketing And Finance

Amity Business School
07.2016 - 06.2018

No Degree - B1 Level in French

Alliance Francaise De Delhi
01.2014 - 12.2016

Bachelor of Arts - B.A Eng(H)

University of Delhi
07.2013 - 06.2016

High School Diploma -

Ryan International School
05.2001 -

Similar Profiles

CREATE PROFILE
TANIKSHA BUDHRAJAAppraisal Associate