TANIKSHA BUDHRAJA
Appraisal Associate
New Delhi
Summary
Marketing and Business Development Executive with over 4 years of accomplishment. Grows businesses by implementing cultural change, innovating brand strategies and exercising sales leadership to unlock growth opportunities. Develops go-to-market strategies by focusing on customer buying processes. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
4
4
years of professional experience
8
8
years of post-secondary education
3
3
Languages
Work History
Appraisal Associate
Homeward Mortgage
New Delhi
02.2022 - 11.2022
- Led projects and analyzed data to identify opportunities for improvement.
- Used coordination and planning skills to achieve results according to schedule.
- Streamlined the appraisal ordering process.
- Delivered more than 650 reports to meet the effective TAT of the organization.
- Personally responsible for management in Facebook and Google ads.
- Analyzed business trends to develop business growth strategy.
- Provided support to the team of 6 experienced marketing professionals.
- Actively listened to customers' requests, confirming full understanding before addressing concerns.
- Acted as a connecting link between Appraisal Management Company and Operation Department to smoothen the ordering and delivery process.
- Worked on organizational tools like Slack, Front, Salesforce, Encompass etc. to meet daily targets.
Business Analyst
Better Mortgage
New Delhi
03.2020 - 02.2022
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
- Delivered analysis of market, sales and consumer trend impact on long and short-term strategies.
- Analyzed open orders, backlog and sales data to provide sales team with insights.
- Identified process inefficiencies through gap analysis and outlined solutions.
- Responsible for maintaining monthly, quarterly client performance reports for team analysis.
- Understand market trends, client’s agenda and how these translate into revenue generating opportunities.
- Client consulting on better solution outputs, client issue resolving methods, dashboard analysis on client performance bi-weekly, market research and competitors trend.
- Managing the post-offer process including working with home inspector, attorney and closing services.
Business Executive
MakemyTrip
New Delhi
08.2018 - 02.2020
- Developed in-depth knowledge of each client's business through research and regular on-site meetings.
- Establish and maintain supplier relationships, train partner hotels on our extranet and the wholesale business. Closed business for 34,700 USD for campaigns.
- Rate Parity, Inventory Management, Vendor Management and Portfolio Revenue – Optimization using pricing strategy tactics.
- Procuring partner participation for special campaigns and festivals
- Driving the hotels to give HCPs and India Exclusive promotions only for our website.
- Contracting the hotels selling through a third-party feed, negotiating the commissions, rates and inventory
- Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
- Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
Education
MBA - Marketing And Finance
Amity Business School
07.2016 - 06.2018
No Degree - B1 Level in French
Alliance Francaise De Delhi
New Delhi 01.2014 - 12.2016
Bachelor of Arts - B.A Eng(H)
University of Delhi
New Delhi 07.2013 - 06.2016
High School Diploma -
Ryan International School
05.2001 -
Skills
Brand development
Client communication
Market Analysis
Strategic planning
Staff Management
Marketing and advertising
Timeline
Appraisal Associate
Homeward Mortgage
02.2022 - 11.2022
Business Analyst
Better Mortgage
03.2020 - 02.2022
Business Executive
MakemyTrip
08.2018 - 02.2020
MBA - Marketing And Finance
Amity Business School
07.2016 - 06.2018
No Degree - B1 Level in French
Alliance Francaise De Delhi
01.2014 - 12.2016
Bachelor of Arts - B.A Eng(H)
University of Delhi
07.2013 - 06.2016
High School Diploma -
Ryan International School
05.2001 -