Results-driven Business Administration graduate with expertise in sales force effectiveness and CRM data management in the pharmaceutical sector. Currently advancing strategy and business development at Bliss GVS Pharma Ltd, focusing on sales performance tracking and market analysis across Africa. Previous role at Decathlon Sports India strengthened skills in customer engagement and operational efficiency, supporting a trajectory toward impactful sales operations and SFE roles.
Hi, I’m
Taniya Devrath
Kharar Mohali
Summary
Overview
3
years of professional experience
Work History
BLISS GVS Pharma Mumbai
SFE & BD
04.2024 - Current
Job overview
Sales Force Effectiveness (SFE) – Africa Markets (Kenya, Ghana, DRC, and Angola).
- Managed CRM master data validation and consolidated sales data to create performance dashboards for accurate reporting.
- Assisted in tracking sales incentives and preparing MIS reports to enable leadership in evaluating team performance.
- Coordinated with cross-functional teams to prepare sales analytics, performance reports, and business insights for management review.
Business Development – DRC (Africa).
- Conducted market and sales performance analysis to support strategic decision-making in the DRC market.
- Coordinated with distributors and internal teams to track inventory levels and prepared weekly and monthly business reports for senior management.
Decathlon Zirapur
CRM Manager
12.2022 - 03.2024
Job overview
- Led CRM-driven customer engagement initiatives that promoted app adoption and digital ordering for repeat purchases.
- Managed customer interactions across various channels to enhance engagement through CRM tools.
- Evaluated customer feedback and service data from POS systems to identify improvement opportunities and enhance service quality.
Education
Chandigarh Groups of College Punjab
BBA from Human Resources Management
05-2024
University Overview
Schooling
Army Public School
2019–2020
I completed my A-levels
My percentage was 70 per cent
My stream was Commerce
Under the Central Board of Secondary Education
Kendriya Vidyalaya, Wellington
2017–2018
I completed my 10th
My percentage was 60%
Under the Central Board of Secondary Education
Skills
Sales Force Effectiveness (SFE)
Primary & Secondary Sales Analysis
Sales Performance Tracking & MIS Reporting
CRM Data Management & Salesforce
Master Data Validation
Advanced Microsoft Excel & Data Analysis
Dashboard & Business Reporting
Market & Sales Trend Analysis
Cross-functional Collaboration
Stakeholder Management
Problem Solving & Communication
Customer Relationship Management
Languages
English
Upper Intermediate (B2)
B2
Hindi
Upper Intermediate (B2)
B2
Punjabi
Intermediate (B1)
B1
Achievements
Achievements
Event manager, championship in School and College
School Event :-
- National Sports meet
College Event:-
- One of the events was “Navtrang”.
- Sports badminton meet
Championship in school and colleges :-
- Best athlete (2021 to 2023)
- Badminton champion (2021 to 2023)
- Individual Championship (2018-2023)
- Debates
Timeline
SFE & BD
BLISS GVS Pharma
04.2024 - Current
CRM Manager
Decathlon
12.2022 - 03.2024
Chandigarh Groups of College
BBA from Human Resources Management