Summary
Overview
Work History
Education
Skills
Project Detailes
Timeline
Tanuja Ghosh

Tanuja Ghosh

Senior Business Analyst
Gurugram

Summary

Results-oriented Data Analyst with over 8 years of experience translating business requirements into actionable insights. Demonstrated expertise in statistical modeling, predictive analytics, dashboarding, and cross-functional collaboration and team management. Strong command of Python, SQL, Tableau, Sigma, and Power BI with deep domain knowledge in Retail, Marketing, Pricing, Chatbot, and Restaurant analytics.

Overview

9
9
years of professional experience
6
6
years of post-secondary education

Work History

Senior Business Analyst

Fishbowl Inc
08.2022 - Current
  • Developed BI solutions for restaurant marketing and pricing optimization.
  • Led modeling and reporting to improve campaign effectiveness.
  • Conducted customer sentiment analysis using NLP techniques on user reviews to extract key insights and drive service improvements,contributing to a 20% reduction in negative reviews and improved customer satisfaction.
  • Domain: Marketing and Pricing for Restaurants.

Senior Business Analyst

Harman Connected Service
11.2020 - 08.2022
  • Built predictive models and trained teams in data interpretation.
  • Designed dashboards for pricing insights and marketing impact.


Data Analyst, Operations and Product Support

Converzate (PERFORMEK INC.)
07.2019 - 11.2020
  • Developed churn prediction and customer segmentation models.
  • Built Power BI/Tableau dashboards and performed daily sales analysis.
  • Analyzed chatbot interactions to refine NLP training data, improving intent recognition accuracy by 20% and reducing fallback responses.

Analyst

Unisys Corporation
12.2016 - 07.2019
  • Performed detailed data validation spanning across several different international projects.
  • Improved overall decision making by designing and developing BI reports and providing invaluable insights.
  • Built reports for retail and call center data.
  • Conducted statistical modeling and Data Analysis using Python.

Education

Integrated Master of Science - Statistics

University of Kalyani, Kolkata, India
08.2010 - 09.2016

Completed M.Sc in Statistics.

Skills

Project Detailes

Tableau to Sigma Report Migration – BI Modernization Project

  • Migrated a complete suite of business dashboards (100+ reports) from Tableau to Sigma Computing, aligning with enterprise-wide platform shift.
  • Recreated visualizations using Sigma’s cloud-native modeling, integrating Snowflake datasets for real-time performance.
  • Collaborated with stakeholders to validate data integrity and train teams on Sigma functionality.
  • Achieved a 40% reduction in report latency and improved stakeholder adoption through simplified UI and filter logic.


Project: Sales & Customer Behavior Analysis for a Restaurant Chain
Objective:
Analyzed point-of-sale (POS) data from a multi-location restaurant chain to uncover trends in customer behavior, optimize menu offerings, and improve revenue performance.
Tools & Technologies:
Python, Pandas, SQL, Excel, Tableau (or Power BI), Seaborn, Matplotlib

Accomplishments:

  • Created customer segmentation based on frequency, spending patterns, and order types (dine-in vs. takeaway) using k-means clustering.
  • Built a dashboard in Tableau to visualize daily/weekly revenue trends, average order value, and item popularity by location.
  • Provided actionable insights that led to a 15% increase in average order value through bundled menu promotions and optimized staffing during peak hours.


Customer Sentiment Analysis – Real-time Restaurant Reviews

  • Scraped and cleaned review data from different platforms.
  • Used ML models for sentiment classification.
  • Visualized trends using Power BI and Seaborn, highlighting rating drivers.
  • Helped reduce negative feedback by ~20% through service optimization.

Timeline

Senior Business Analyst - Fishbowl Inc
08.2022 - Current
Senior Business Analyst - Harman Connected Service
11.2020 - 08.2022
Data Analyst, Operations and Product Support - Converzate (PERFORMEK INC.)
07.2019 - 11.2020
Analyst - Unisys Corporation
12.2016 - 07.2019
University of Kalyani - Integrated Master of Science, Statistics
08.2010 - 09.2016
Tanuja GhoshSenior Business Analyst