Tanul Bheda

Directed leasing operations from center, Mall of Asia

Led launch planning, fit outs, brand mix, and leasing efforts.

• Contributed to brand mix development for Mall of Asia and Palladium Ahmedabad.
  Assisted group head leasing in implementing leasing initiatives for South Malls - PMCB and PMCC.

• Led the end-to-end launch of Phoenix Mall of Asia, Bengaluru — 184 stores launched on Day 1, the highest-ever mall launch in India.
• Associated with the project from inception and planning stage, becoming the first non-project resource deployed at site.
• Played a critical role in brand mix strategy, leasing, revenue projections, business development, and fit-out coordination.
• Contributed to creating India’s first mall with a true international brand mix, spanning mid-luxury, bridge-to-luxury, premium, and mass brands under one roof.
• Worked across multiple landmark assets: Phoenix Palladium, Mumbai; Phoenix Marketcity, Bengaluru; Phoenix Marketcity, Chennai; Palladium, Ahmedabad.
• Responsibilities included: Brand curation and zoning strategy, Revenue forecasting and maximization, Leasing and lease administration, Business development and tenant negotiations, Fit-out coordination and pre-opening planning.
• Gained strong exposure to diverse retail markets across South and West India, building deep understanding of regional consumer behavior and retail dynamics.
• Built and maintained long-standing relationships with major national and international retail groups.
• India’s leading developer and operator of retail-led mixed-use destinations

• Established in 1914; pioneer in luxury bath fittings, interior design, and high-end wall coverings.
• Managed elite clientele including politicians, film celebrities, business leaders, sports personalities, and UHNI families.
• Handled marquee projects: INR 35 million project for a leading liquor baron; INR 45 million project for a top real estate conglomerate.
• Generated annual revenue of INR 100 million.
• Delivered consistent 35% YoY growth for 5 consecutive years.
• Consistently rated among top-performing sales executives.
• Added 12 new high-value clients in 2 years, generating INR 30 million in incremental revenue.
• First to collaborate with architects and interior designers at concept stage, influencing product specification early.
• Established client referral acquisition model leveraging existing UHNI relationships.
• Managed complete product lifecycle: ordering, payments, logistics, delivery, and installation.
• Single point of contact for international brands: THG – Paris, Dornbracht – Germany, Visionnaire – Italy.
• Developed pitch decks and company brochures for client presentations.
• Designed cross-selling strategies to increase wallet share per client.