Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Tanvi Desai

Summary

YouTube Channel Manager with over 7 years of experience scaling channels across news, kids entertainment, automotive, healthcare, lifestyle, liquor, and consumer brands; blending audience insights, platform expertise, and content strategy to drive real growth.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Channel Manager

Touchstorm
11.2022 - Current
  • Manage day-to-day YouTube operations for Toyota USA and Jack Daniel’s, including scheduling, uploads, metadata optimization, and playlist/homepage organization
  • Develop and execute content strategies aligned with brand goals, using SEO best practices for metadata, keywords, and thumbnails
  • Collaborate with designers, editors, and internal teams to ensure timely and high-quality content delivery
  • Create performance reports with insights on views, watch time, retention, and share of voice; recommend data-driven improvements
  • Lead community engagement through comment moderation, community posts, and audience interaction strategies
  • Conduct regular channel and competitor audits to identify content gaps, inform growth strategies, and track industry trends

Principal Manager – Digital Video

Republic Media Network
04.2022 - 08.2022
  • Led video publishing operations across Republic TV’s YouTube and Facebook channels.
  • Wrote and edited scripts for digital-exclusive content, including breaking news updates and explainers.
  • Led team operations, streamlining workflows and enhancing video turnaround time for faster publishing.
  • Managed CMS, livestreams, and collaborated with graphics and editorial teams to ensure quality and speed.
  • Ensured content was copyright-compliant and digital-first.

Channel Manager

Yoboho (Kids Enertainment/Animated Content)
05.2021 - 01.2022
  • Managed YouTube channels for global kids’ brands like HooplaKidz, Annie and Ben, and Kent the Elephant.
  • Led metadata and thumbnail optimization using key data insights and SEO tools
  • Collaborated with editors and designers; handled playlisting, SEO, and publishing.
  • Oversaw content in English and Vietnamese channels, adapting strategies for international audiences along with localisation of the content with different talents

News Lead - YouTube Video Operations

Times Network
07.2017 - 12.2020
  • Managed video content and SEO strategy for TimesNowNews.com and YouTube channels like Times NOW, Mirror NOW, ET Now, and Zoom.
  • Edited headlines and descriptions for breaking news videos; optimized metadata and playlists using TubeBuddy, vidIQ.
  • Led publishing of digital-exclusive reporter packages and social content in real time.
  • Managed nationwide push notifications and maintained cross-platform consistency.

Education

Bachelor of Mass Media - Advertising

L.S. Raheja College
Mumbai
01.2016

Skills

  • YouTube Channel Strategy & Optimization
  • SEO & Metadata Optimization (VidIQ, TubeBuddy, Google Keyword Planner, Google Trends)
  • Audience Engagement & Community Management
  • Video Analytics & Reporting (YouTube Studio, Google Analytics)
  • Cross-Functional Team Collaboration
  • Content Strategy Development
  • Script Writing & Editorial Review

Certification

YouTube Asset Monetization (Jan 2024)

YouTube Content Ownership (Jan 2024)

Timeline

Channel Manager

Touchstorm
11.2022 - Current

Principal Manager – Digital Video

Republic Media Network
04.2022 - 08.2022

Channel Manager

Yoboho (Kids Enertainment/Animated Content)
05.2021 - 01.2022

News Lead - YouTube Video Operations

Times Network
07.2017 - 12.2020

Bachelor of Mass Media - Advertising

L.S. Raheja College

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