INDU CHOUDHARY

17+ years of experience in BFSI marketing, content, and brand building.

• Grew Kotak Securities' YouTube channel from 66K to 907K subscribers in FY26, enhancing brand visibility and audience engagement.
• Delivered 44.47% YoY growth in YouTube subscribers.
• Achieved 168% growth in organic search views.
• Scaled YouTube Shorts output by 123%.
• YouTube search views up 168% (4.4L → 11.8L). Google search up 170% (1.5L → 4.1L). Home screen browse up 145% (2.2L → 5.4L).
• Established Kotak Neo’s Influencer Marketing, generating 1.54M+ views, 17K likes, 3.4K+ shares, 430+ leads, and 70 account openings, significantly boosting brand reach.
• Viral AI Content: Introduced AI and 2D animation formats that broke through on Instagram.
• Teacher's Day: 881K views | 8,449 engagements. Traders Cracker: 455K views | 26,802 engagements.
• MTF Price Drop: 605K views | 7,018 engagements. AI Baby: 318K views | 6,855 engagements.
• Developed Kotak Stockshaala, a financial literacy platform for traders, investors, and Gen Z, featuring 12 live courses, 246 videos, and 7 external influencer partnerships, fostering educational outreach.
• Podcasts: Launched three podcast series: The Bullish Mind (market strategy), Unscripted (expert conversations), and Neo For You (personal finance).

• Scaled 5paisa's YouTube channel from 30K to 200K subscribers in 1.5 years through creator-mindset content strategy and audience-first programming.
• Developed compliance-aligned content on markets, personal finance, and mutual funds, translating complex products into accessible, high-trust narratives for retail investors.
• Streamlined communication channels between departments, enhancing collaboration and project outcomes.
• Streamlined internal communication to improve team collaboration and productivity.
• Conducted detailed performance reviews, identifying areas for improvement and driving team excellence.

• Expert Partnerships: Hosted live sessions and webinars with renowned market experts, driving brand credibility and viewer engagement.
• Learnthon Series: Created IIFL's flagship financial literacy tutorial series on stock markets, mutual funds, and personal finance, promoting financial education.
• Digital Brand Launch: Established IIFL's social media presence and news studio from scratch, enhancing brand visibility for a high-compliance BFSI organisation.
• IPO & Corporate Storytelling: Captured IPO narratives through plant visits, analyst meetings, and executive interviews, strengthening corporate storytelling expertise.

• Anchored flagship market shows - Morning Call, Market Mantra, Awaaz @9, establishing trusted brand voice in high-compliance environment.
• Led in-depth coverage of Union Budget and major market events, enhancing reputation for authoritative financial storytelling.
• Maintained a strong on-air presence, articulating complex information clearly and confidently.
• Wrote and read news bulletins clearly and accurately.
• Critically analysed information to avoid dissemination of inaccurate news, upholding journalistic integrity.

• Anchored prime market bulletins (News @4, Hot Stocks, Money Guru, Box Office), providing timely coverage of landmark financial events like Satyam Scandal, Tata Nano Singur, Coalgate Scam.
• Managed end-to-end production of morning show, overseeing rundown creation and pre/post-production processes to ensure seamless delivery.
• Spoke clearly and eloquently for full audience understanding.
• Interviewed guests in public for live and recorded broadcast material.
• Prepared interesting interview questions to deliver entertaining, informative conversations.

• Covered commodity and equity markets, researched, scripted, and produced content for the Commodity Desk.
• Edited and proofread content for grammatical accuracy and adherence to editorial guidelines.
• Interviewed sources, contacts and leads to gather information for stories.
• Travelled to and attended events, conducting on-the-ground interviews to gather information and explain events or situations as incidents occurred.