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Hi, I’m
Tanvi Sethi
Gurugram
Summary
Marketing professional with experience in market research, competitive analysis, and GTM strategy at ZS Associate, complemented by hands-on service and business strategy analysis (SERVQUAL, GAP model, service blueprinting) on e-commerce/quick-commerce platforms. MBA in Marketing & Strategy, passionate about translating consumer and category insights into brand-building decisions
Overview
1
years of professional experience
Work History
ZS AssociateGurugram
Associate
05.2025 - Current
Job overview
- Developed tailored client solutions by analyzing client requirements, industry context, and the competitive landscape
- Identified underlying client needs beyond stated requirements to shape more relevant, targeted solutions
- Collaborated with cross-functional teams to create tailored GTM strategy that addressed specific needs
- Led a pricing benchmarking initiative and built an Excel sheet that consolidated pricing data from past proposals to identify patterns and set benchmarks for future deals
- Maintained proposal tracker with 300+ entries in Excel, ensuring visibility of status, ownership, and timelines across all ongoing deals
- Assisted in designing frameworks for client engagement strategies.
Quadratic FinancialsMumbai
Summer Trainee
04.2024 - 06.2024
Job overview
- Conducted in-depth market research across multiple sectors, identifying key trends and growth opportunities to inform strategic decision making
- Performed comprehensive competitor analysis, benchmarking against industry leaders to reveal competitive advantages and suggest areas for improvement
- Evaluated companies through rigorous fundamental and technical analysis, delivering actionable insights to enhance investment strategies and optimize portfolio performance
Premiji’s Shiksha 4.0
Intern
05.2021 - 07.2021
Job overview
- Conducted market research to identify key competitors, vulnerabilities, and pricing strategies in SSC-CGL course sector
- Analyzed findings and developed comprehensive SSC-CGL package for effective positioning
- Supported initiatives in business development department through research and operations
Academic Projects
Zomato – Business & Service Strategy Analysis | MBA Coursework, 2024
- Analyzed Zomato's working/business model, applying the SERVQUAL and GAP models to evaluate service quality gaps between customer expectations and delivery
- Developed a service blueprint mapping Zomato's customer journey, front-stage/back-stage processes, and key touchpoints across the order-to-delivery cycle
- Studied Zomato's revenue model, including commissions, advertising, and subscription/quick-commerce streams
Education
K J Somaiya Institute of ManagementMumbai
MBA from Marketing/Strategy & Consulting
04-2025
University Overview
GPA: 7.56
Indira Gandhi National Open UniversityDelhi
M.A. from Economics
01-2023
University Overview
GPA: 61.64%
Delhi Technological UniversityDelhi
B.A.(Hons.) from Economics
01-2021
University Overview
GPA: 84.00%
Sanatan Dharam Vidya MandirPanipat
HSC
01-2018
University Overview
GPA: 82.50%
Sanatan Dharam Vidya MandirPanipat
SSC
01-2016
University Overview
GPA: 85.50%
Skills
- Consumer Insights
- Proposal Management
- Market Research
- Competitive Analysis
- Effective Communication
- Advanced Excel Proficiency
- Cross-Functional Collaboration
- Business Development
- GTM Strategy
Timeline
Associate
ZS Associate
05.2025 - Current
Summer Trainee
Quadratic Financials
04.2024 - 06.2024
Intern
Premiji’s Shiksha 4.0
05.2021 - 07.2021
K J Somaiya Institute of Management
MBA from Marketing/Strategy & Consulting
Indira Gandhi National Open University
M.A. from Economics
Delhi Technological University
B.A.(Hons.) from Economics
Sanatan Dharam Vidya Mandir
HSC
Sanatan Dharam Vidya Mandir
SSC
Positions Held And Achievements
- Senior Member, Placement Committee, K J Somaiya Institute of Management, 2024
- Data Representative, Placement Committee, K J Somaiya Institute of Management, 2024
- Participated in Vigilance Awareness Week, National Service Scheme (NSS), 2019, University School of Management and Entrepreneurship, Delhi Technological University
- Volunteered in Traction’19, 2019, University School of Management and Entrepreneurship, Delhi Technological University
- Won Championship at National Abacus Competition, 2011
Positions Held And Achievements
- Senior Member, Placement Committee, K J Somaiya Institute of Management, 2024
- Data Representative, Placement Committee, K J Somaiya Institute of Management, 2024
- Participated in Vigilance Awareness Week, National Service Scheme (NSS), 2019, University School of Management and Entrepreneurship, Delhi Technological University
- Volunteered in Traction’19, 2019, University School of Management and Entrepreneurship, Delhi Technological University
- Won Championship at National Abacus Competition, 2011