Tanya Sinha
Senior Data Analyst
Bangalore
Summary
Results-driven Senior Analyst with 10 years of experience in data analytics, risk management, and business intelligence across diverse industries. Proven expertise in transforming complex data into actionable insights that support strategic decision-making and operational efficiency. Skilled in developing KPIs, automating reporting, and executing data-driven solutions to mitigate risks and enhance performance. Adept at cross-functional collaboration, stakeholder communication, and leading high-impact analytical projects. Proficient in tools such as Adobe workspace.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Sr. Analyst
Lowe's India
05.2022 - Current
- Defined and established key KPIs and core metrics from the ground up, enabling comprehensive Adobe Analytics reporting.
- Streamlined reporting workflows by automating data collection and analysis, significantly reducing manual effort and increasing reporting accuracy.
- Identified and resolved 15 tagging issues across the site in collaboration with Product Management, ensuring proper tracking on both Mobile Web (MoW) and Desktop (DT).
- Improved site navigation and user experience by enhancing left and visual navigation, following in-depth competitor analysis—resulting in a 5% increase in Add-to-Cart (ATC) rate.
- Left navigation improvements that drove a 4.9% YoY increase in visual navigation engagement through effective User Acceptance Testing (UAT) across multiple A/B tests.
- Executed 7 A/B tests and 9 UATs for site enhancements, contributing to a 4.6% YoY increase in incremental revenue.
- Collaborated with the SEO team to enhance over 450 Product Display Pages by optimizing product descriptions and content for better search visibility.
- Fixed rating attribute tagging and optimized SEO for 78 list pages, improving discoverability and relevance.
- Mapped 400 NPC (Non-Product Content) articles to relevant list pages, resulting in an 80% YoY increase in NPC page views.
- Developed Masthead (MH) performance reporting dashboards for both DIY and Pro customer segments, enabling data-driven insights and strategic decision-making.
- Served as the Point of Contact (POC) for the Bangalore site on all Masthead (MH) intake requests and link updates, ensuring timely execution
- Conducted comprehensive onboarding and training sessions for new employees to accelerate ramp-up and enhance team performance.
- Improved team productivity by streamlining internal workflows and implementing time-saving strategies in project execution.
Analyst
Better Mortgage
01.2020 - 03.2022
- Leading a web Analytics group for a leading Mortgage Company
- Team handling, Client Engagement, Project Management, delivery and assisting as an individual contributor
- Responsible for handling weekly client call
- Worked on Report generation using Adobe analytics and Excel.
- Creating dashboard, report automation and articulate them into measurable KPIs
- Providing Business Insight and Recommendation
- Creating Solution Design References (SDRs) useful for the transition of business KPIs to technical language
- Documenting all the issues and assisting Client having any issues
- Proving Ad-hoc analysis and presentation based on product, category, brand, market overview, online marketing campaign review, keyword search
- Responsible for creating and maintaining SOP documents within the team
Data Analyst
Amazon
12.2016 - 01.2020
- End-to-end digital analytics & report solutioning
- Providing Business insights for an e-commerce platform
- Analytics set-up, best practice, optimization and quality control
- Reporting automation of projects/reports for recurring execution
- Project 2- Product Authentication Specialist
- Worked directly with business team to identify bad actors on the platform and deliver better customer and B2B experience
- Analyzing supply chain with the help of invoice verification and procurement flow. In depth research on customer's behavior to identify fraudulent activities on the platform and prevent them in the first place
- Hence, reducing the risk involved during a transaction in every marketplace
- Implemented new tools to understand the time lag
- Identified and documented detailed business rules and use cases based on requirements analysis.
REVENUE ANALYST
Oracle India, NON
06.2015 - 12.2016
- Dealt with the shipment verification of all the hardware, software, and cloud deals
- Supported the client's requests which contributed to around 22% of the company's revenue
- Created orders with the quoting team for the clients by working closely with the development team
- Worked on the Oracle database 10.0.04 and Peoplesoft.
Education
Master of Arts - Economics
Madras University
Bachelor of Arts - Economics
Patna University
Skills
Adobe Analytics - workspace
Certification
Adobe Analytics Certified Expert - Business Practitioner (expired on Jan 2023)
Languages
- Hindi
- English
Timeline
Sr. Analyst
Lowe's India
05.2022 - Current
Analyst
Better Mortgage
01.2020 - 03.2022
Data Analyst
Amazon
12.2016 - 01.2020
REVENUE ANALYST
Oracle India, NON
06.2015 - 12.2016
Master of Arts - Economics
Madras University
Bachelor of Arts - Economics
Patna University
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