Tapan Khurana

• Develops annual marketing plan in conjunction with sales department, which details activities to follow during fiscal year, which will focus on meeting organizational objectives, Handled yearly budget of Rs. 3 cr.
• Achived 80% stores branding as per organisational standards.
• Works with all of marketing mix elements, defines their objectives and includes them in overall business plan for SBU
• These plans support growth and profitability of SBU
• Contributes to overall vision and mission of Company
• Interfaces with all functions within SBU relative to assigned activities
• Analyzes objectives of complex business and marketing problems, programs and issues which are related to all of marketing mix elements
• Uses sound judgment in recommending solutions
• Identifies issues as relate to market management discipline and recommends new procedures or practices related to those issues
• Participates in marketing management planning sessions
• Ensures that development, implementation and administration of all financial activities related to assigned programs are met
• Commits financial and skilled resources to deliver marketing related activities.
• Increased brand awareness by developing and implementing strategic marketing campaigns
• Negotiated partnerships with key influencers, maximizing brand exposure in target markets
• Spearheaded product launches, collaborating with product development teams to create comprehensive go-to-market strategies that drive sales growth
• Enhanced company reputation through successful public relations initiatives and positive media coverage

• Helped in creating business from scratch to turnover of Rs 2 cr yearly.
• Develops business plan and sales strategy for market that ensures attainment of company sales goals and profitability.
• Responsible for performance and development of Sales Executives
• Initiates and coordinates development of action plans to penetrate new markets
• Assists in development and implementation of marketing plans as needed
• Conducts one-on-one review with all Executives to build more effective communications, to understand training and development needs, and to provide insight for improvement of Sales Executive’s sales and activity performance
• Adheres to all company policies, procedures and business ethics codes and ensures that are communicated and implemented within team
• Recruits, tests, and hires Sales Executives based on criteria agreed upon by senior management.
• Negotiated contracts with vendors and suppliers, ensuring best pricing and terms for company profitability.
• Built long-lasting client relationships through excellent customer service and consistent followups.

• Handling Bangalore city to achieve sales in given geographical area
• Increased sales volume by 30% within one year of work
• Added 20% more point of sales eg vans,
• To ensure high product visibility through battery merchandizing schemes and display during retailing
• To design and implement schemes (battery merchandising schemes) to increase sale of product and improve product visibility
• To forecast sales and ensure product availability at right time at right place
• To plan and implement route for local and up country vans for smooth and effective coverage of retail outlets.
• Collaborated with internal teams, such as product development and customer support, to ensure seamless client experience throughout sales process
• Expanded market share with strategic territory planning and targeted prospecting

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• To develop retail channel for Water coolers and Air Conditioners
• Created self sustaining retail chain of 35 retailers and 1 distributor with turnover of 1cr.
• To achieve sales target for Volta’s products in defined geographical area
• To forecast sales for Air conditioners and water coolers for timely availability
• To follow up for after sales service through Annual Maintenance Contract.
• Collaborated with internal teams, such as product development and customer support, to ensure seamless client experience throughout sales process
• Expanded market share with strategic territory planning and targeted prospecting

• Day-to-day management of Distributor and Key Accounts. Handled volume of 25 lakhs contributing 30% volume to Rajasthan sales
• To ensure high product visibility through battery merchandizing schemes and display during retailing
• To design and implement schemes (battery merchandising schemes) to increase sale of product and improve product visibility
• To forecast sales and ensure product availability at right time at right place
• To plan and implement route for local and up country vans for smooth and effective coverage of retail outlets.
• Assessed territorial needs regularly; provided tailored recommendations based on unique client requirements which led to higher satisfaction rates
• Managed a team of sales representatives for optimal territory coverage and increased overall productivity
• Organized impactful events and presentations that showcased product offerings, generating increased interest from potential clients
• Increased sales by establishing strong relationships with key clients and implementing strategic marketing initiatives