Tapobrato Banerjee
Kolkata
Summary
Data Scientist with more than 15 years of diverse experience in the field of Machine Learning, Marketing Mix Modelling, Pricing Analytics, Market Research, Corporate Strategy and Management Consulting. Experienced in leading multi million dollar projects as well as handling big teams and senior level professionals.
Overview
17
17
years of professional experience
Work History
Principal Data Scientist
HP Inc. Consumer Services and Solutions Team
Kolkata & Boise
04.2023 - Current
- Migrate and develop ML based Time Series Forecasting models from legacy excel based models to predict HP's ink subscription based programs like Instant Ink, Instant Toner, HP+ etc.
- Build and eventually lead an analytics team in India to support Consumer Services and Solutions Team Worldwide for the above work.
- Work with DataOS and Data Engineering teams to build the pipelines for telemetry data.
Senior Data Scientist & Technical Program Manager
HP Inc. Big Data Team
Kolkata & San Diego
04.2015 - 03.2023
- Supervised a cumulative team of 15 Data Scientists / Engineers and managing 4 projects.
- Managed a Big Data project that reduced the Turn Around Time of monthly reporting of Share and Usage data used by CEO to address Wall Street by 44%.
- Developed the underlying algorithm to measure Printer Life Time Value for 20 million individual printers reporting across the world that has potential 1 billion dollar impact on laser revenue. Survival Analysis and Modified Churn Model was used.
- Built Natural Language Processing (NLP) model for sensitivity analysis for HP Inkjet and Laserjet printers of more than 100K comments on various websites, surveys and customer care feedbacks.
- Supervised 2 Data Scientists and 2 Data Engineers to build Printer Recommendation Engine that generated 12% increase in revenue from sales as of last quarter (Q2 - 2022).
- Lead a team of 2 Data Scientists and 1 Data Engineer in 2017 to build the price elasticity model of 100+ supplies (ink cartridges) SKUs based on which HP revises and builds its pricing strategy every year.
Business Strategy Manager
HP Inc. Customer Insights and Retail Strategy Team
Bangalore & Vancouver
01.2012 - 03.2015
- Managed a team of 3 Data Scientists. Supervised and worked on impact analysis of various promotions that HP runs by building Marketing Mix Models.
- We worked on 15 projects over 3 years that led to ROI improvement in the range of 20% - 81% generating cumulative incremental revenue of more than 10 million dollars.
- Extensively collaborated with sales and marketing team to develop pre-sales DOE and research that resulted in 25% increase in conversion rate and 21% increase in revenue.
Manager - Strategic Initiatives
Netscribes India Pvt. Ltd.
Kolkata
04.2011 - 12.2011
- Manager of 4 member Team that lead the Research and Analytics wing.
- In 8 months we successfully delivered 6 projects within stipulated timeline.
- First team in company's history to win a primary research project and delivered it within time.
Deputy Manager - Corporate Strategy
Calcom Cement (Dalmia Cement)
Kolkata
07.2010 - 03.2011
- In charge of North India expansion strategy.
- Travelled extensively in North India meeting with several top government officials that resulted in Calcom attaining mining lease of 2 limestone mines in Rajasthan and 1 in Himachal Pradesh.
- Primary responsibilities were corporate Strategic Planning, Ideation and Identification of new business opportunities and preparation of Business Plan.
Assistant Manager - Lead Economist
Srei Infrastructure Finance Ltd. - Management Consulting Team
Kolkata
10.2006 - 06.2010
- Worked as Lead Economist. Conducted Economic Analysis of 8 JNNURM (Central Government) infrastructure (Road, Flyover, Water, Sewage) projects cumulative worth of Rs. 12 billion.
- Worked on projects that ranged from building concept report of first floating restaurant in Kolkata to preparing the Standard Operating Procedure of a Financial Institute.
- Meet and present project reports and results to top government officials across West Bengal and India.
Education
Master of Arts - Economics
Jadavpur University
Kolkata09.2006
Bachelor of Arts - Economics
Jadavpur University
Kolkata08.2004
Skills
- Leadership and Team Management
- Clients, Partners and Stakeholders Management
- Machine Learning, advanced Statistical Modeling and Natural Language Processing
- Market Mix Modeling
- Pricing Analytics
- Productionizing Models
- Software - Python, R, SAS, SQL, JMP, Spark, Databricks
- Visualization Tools- Tableau, Power BI, ClickView
- Project Management tools - Microsoft Project, JIRA
Languages
Bengali
First Language
English
Proficient
C2
Hindi
Upper Intermediate
B2
Accomplishments
- University Blue - Jadavpur University For displaying equal prowess in academics and sports at national level
- HP Superstar of the Year (2013) - Awarded to the best performer among employees in India
- Big Data Team - Wow Performer (2022) Awarded to the best performer among employees in the Big Data Team
- 12 Recognitions in last 6 years Awarded by stakeholders, partners and managers for extra ordinary performance in projects
- Represented State and University in the National Table Tennis Championships (1998 - 2006)
Affiliations
- Electoral Council Member, Class Representative and Cultural Representative Jadavpur University Elected by more than1500 students of Economics Department by casting votes to be their representative in Electoral Council. Won on both occasions I contested.
Timeline
Principal Data Scientist
HP Inc. Consumer Services and Solutions Team
04.2023 - Current
Senior Data Scientist & Technical Program Manager
HP Inc. Big Data Team
04.2015 - 03.2023
Business Strategy Manager
HP Inc. Customer Insights and Retail Strategy Team
01.2012 - 03.2015
Manager - Strategic Initiatives
Netscribes India Pvt. Ltd.
04.2011 - 12.2011
Deputy Manager - Corporate Strategy
Calcom Cement (Dalmia Cement)
07.2010 - 03.2011
Assistant Manager - Lead Economist
Srei Infrastructure Finance Ltd. - Management Consulting Team
10.2006 - 06.2010
Master of Arts - Economics
Jadavpur University
Bachelor of Arts - Economics
Jadavpur University
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