Data Scientist with more than 18 years of diverse experience in the field of Machine Learning, Marketing Mix Modelling, Pricing Analytics, Market Research, Corporate Strategy and Management Consulting. Experienced in leading multi million dollar projects as well as handling big teams and senior level professionals.
• Automated the Lead-to-Opportunity Scorecard for all markets, streamlining reporting and decision-making processes by building the underlying algorithm. Reduced TAT by 85%.
• Led the team of developers who built the Scorecard PowerBI dashboard.
• Built AI-Powered Lead Scoring model to prioritize leads for marketing and sales team. Supporting the Contact Scoring model team currently with expertise.
• Built a basic AI Agent using Meta’s Llama3 model (via Ollama) to generate insights from the published scorecards.
• Forecasted leads, MQLs (Marketing Qualified Leads), sales acceptance, and lead conversion rates for both short-term (STP) and long-term (LTP) planning provide critical insights for HP leadership's business reviews.
• Process excellence mechanisms implemented improved our lead-to-opportunity conversion from 4% to 9% within 1 year.