TARANJIT KAUR
New Delhi
Summary
Senior product manager with expertise in digital media and technology. Achieved significant growth at HTDS in traffic, engagement, and revenue. Skilled in product development, affiliate marketing, and AI innovations. Proven success in enhancing user engagement and doubling affiliate revenue.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Senior Product Manager
Hindustan Times Digital Streams (HTDS)
04.2023 - Current
- Managed affiliate product portfolio for the entire HTDS, resulting in a six-month increase of monthly affiliate revenue from INR 0 to INR 15L.
- Managing the HT Tech website, which receives approximately 12 million monthly traffic.
- Revamped data pages on HT Tech and leveraged AI for functionalities such as visual size comparison of gadgets, resulting in a 20% increase in average session duration.
- Planned and implemented a gadget recommender on HT Tech, resulting in an anticipated 20% increase in average session duration and a 15% boost in affiliate revenue.
Product Manager
Hindustan Times Digital Streams (HTDS)
09.2021 - 03.2023
- Implemented multiple interventions to increase engagement on data pages, increasing pages/session from 1.1 to 3.3
Product Manager
GirnarSoft
09.2020 - 08.2021
- Launched an Online Car Booking Subscription Program, resulting in a 20% increase in transactions.
- Implemented workflows for WhatsApp and Onsite ChatBot, resulting in a 15% increase in lead revenue.
- Created an AI-driven model to handle unstructured user queries, resulting in a 70% reduction in agent costs.
Product Manager
Droom Technology
10.2017 - 09.2020
- Launched Lending product, achieving a 38% revenue increase in 2019.
- Developed and implemented an in-house Credit Rating Score system, managing over 17k queries since November 2018.
Product Manager
Evalueserve
01.2017 - 10.2017
- Created Sales Intelligence tool, generating 25% of leads for a client
- Developed Content Augmentation Platform, reducing report writing time by 14%
Senior Business Analyst
Evalueserve
07.2013 - 12.2016
- Created Customer Acquisition platform, generating 20% of a client's revenue.
Business Analyst
Evalueserve
03.2011 - 07.2013
- Developed bespoke sales pitches and white papers for clients
Education
MBA (Marketing + IT) -
ICFAI University
Dehradun01.2011
Bachelor of Technology (IT) -
Guru Gobind Singh Indraprastha University
Delhi01.2009
Skills
- Agile Methodologies
- Competitive Benchmarking
- Metrics Management
- Cross-Functional Collaboration
- Stakeholder Management
Awards
- Best Employee Award for Outstanding Performance and Best Team Award for HT Tech, HTDS, 2022-23
- Exceptional Contributor and Turbo Employee Award, Droom Technology, 2020 and 2018
- Best Lead Generation Tool, B2B Marketing Expo, London, 2016
Certification
- Digital Product Management: Modern Fundamentals, University of Virginia, 08/2020
- Product Management A-Z: Excel as a PM & Build Great Products, Udemy, 09/2020
Timeline
Senior Product Manager
Hindustan Times Digital Streams (HTDS)
04.2023 - Current
Product Manager
Hindustan Times Digital Streams (HTDS)
09.2021 - 03.2023
Product Manager
GirnarSoft
09.2020 - 08.2021
Product Manager
Droom Technology
10.2017 - 09.2020
Product Manager
Evalueserve
01.2017 - 10.2017
Senior Business Analyst
Evalueserve
07.2013 - 12.2016
Business Analyst
Evalueserve
03.2011 - 07.2013
MBA (Marketing + IT) -
ICFAI University
Bachelor of Technology (IT) -
Guru Gobind Singh Indraprastha University
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