TARANNUM SHAIKH
Mumbai
Summary
Innovative Brand and Product Development specialist with over 5 years of experience in driving new product initiatives and portfolio innovation within cosmetics and personal care sectors. Identified market opportunities and launched successful products while optimising costs and leading cross-functional teams across Marketing, R&D, Supply Chain, Procurement, Regulatory, and Finance to achieve sustainable business growth.
Overview
7
7
years of professional experience
Work History
Deputy Manager - NPD (Cosmetics & Food)
Marico Limited
11.2025 - Current
- Led NPD and innovatipn for color care and personal care category : Ideation, CMI, Concept Creation, Product development, Pricing, Content, Marketing campaigns and communiaction.
- Strategized and launched 30 New SKUs, contributing to a delta of over 60 Cr. NSV.
- Conducted in-depth category and competitive analysis to identify market gaps and uncover growth opportunities.
- Sourced vendors and innovated products for Just Herbs, creating differentiated formulations and packaging to enhance brand positioning and expedite product launches.
- Partnered with R&D and Procurement to finalize PM/RM specifications, negotiate commercial terms, and ensure material readiness for seamless NPD execution.
- Optimized shade assortments using sales analytics and consumer insights, improving the commercial success of lipstick, blush, and lip gloss launches.
- Partnered with Nykaa to launch gift sets using slow-moving inventory, accelerating stock liquidation and improving inventory turnover.
- Managed supply chain for EPD/NPD SKUs, including overlooking forecasting and sales trend to avoid OOS situation.
Assistant Manager - Innovation & NPD
HONASA CONSUMER LTD. (MAMAEARTH)
10.2023 - 07.2025
- Led premium lipstick innovation using Mintel research and consumer insights, delivering ₹1.5+ crore in first-month of launch.
- Leveraged D2C, e-commerce, GT, and influencer insights to launch Creamy Matte Lipstick, generating ₹1+ crore in first-month sales and winning the Honasa Champion Award.
- Identified portfolio whitespace and launched innovative Liquid Blush with controlled-dispensing applicator, achieving ₹50 lakh first-month and ₹90 lakh second-month sales.
- Researched global beauty trends and partnered with international vendors to develop differentiated formulations and premium packaging.
- Developed NPD launch content strategies using social trends, influencer collaborations, and A/B testing to drive D2C engagement.
- Used SAP to manage PM and FG purchase orders, supporting material availability, inventory planning, and uninterrupted product supply.
New Product Development Executive
SUGAR COSMETICS
11.2021 - 05.2023
- Led end-to-end product development from market analysis and consumer insights to formulation, packaging, and launch.
- Conducted market and competitor research to identify customer needs, inform product strategy, and optimise pricing.
- Collaborated with cross-functional teams and vendors to manage timelines, resources, commercialization, and launch readiness.
- Evaluated vendors and negotiated cost-effective agreements to optimise product and distribution costs.
- Analysed customer feedback and market trends to improve product performance and strengthen product-market fit.
- Supported inventory planning, logistics, and product delivery to ensure timely market execution.
Research & Development Trainee
CFTRI - Central Food Technological Research Institute
01.2020 - 08.2021
- Conducted R&D, laboratory testing, and formulation development to support product innovation.
- Performed HPLC, rheometry, viscosity, sensory, Brix, pH, moisture, and water activity analyses.
- Developed innovative beverage formulations using wheat germ fermentation.
- Evaluated product costs, profitability, and incoming raw materials for quality and cost efficiency.
Education
B.Tech. - Food Science & Technology
D.Y. Patil School of Biotechnology & Bioinformatics
Navi - Mumbai01-2021
Skills
- New Product Development
- Market Analysis
- Consumer insights
- Content strategy
- Cross-functional collaboration
- Inventory management
- Vendor negotiation
- SAP
Interests
- Football (State Level Champion)
- Swimming
- Travelling
Accomplishments
- Value Champion Award - Marico for stabilizing NPDs and ensuring supplies for True Elements business.
- HONASA Value Champion Award for quickly mastering SAP software.
- HONASA ACE Award for successful product launches generating sales of over ₹1 crore in the first month.
- Won State-Level Football Championship in the Under-19 category.
Timeline
Deputy Manager - NPD (Cosmetics & Food)
Marico Limited
11.2025 - Current
Assistant Manager - Innovation & NPD
HONASA CONSUMER LTD. (MAMAEARTH)
10.2023 - 07.2025
New Product Development Executive
SUGAR COSMETICS
11.2021 - 05.2023
Research & Development Trainee
CFTRI - Central Food Technological Research Institute
01.2020 - 08.2021
B.Tech. - Food Science & Technology
D.Y. Patil School of Biotechnology & Bioinformatics