Summary
Overview
Work History
Education
Skills
Websites
Certification
Awards
Timeline
GeneralManager
Tarvind Singh

Tarvind Singh

Marketing Technology Consultant & Delivery Leader
New Delhi

Summary

Experienced solution architect cum delivery lead with a demonstrated history of providing solutions using marketing technology platforms. Skilled in business practice & capability building. Currently, Leading campaign platforms' technology implementation delivery. A decade of experience in adobe solutions technology implementation in AEP, AJO, AC, ACS, AT and AM. Certified Architect on multiple platforms viz Adobe Campaign, Adobe Target, AEP as well as on cloud skills like AWS. Strong consulting professional with a Bachelor of Technology (B.Tech.) from Aligarh Muslim University, India.

Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.

Overview

12
12
years of professional experience
4
4
years of post-secondary education
8
8
Certifications

Work History

Director, Martech Delivery

Merkle
4 2022 - Current
  • Playing Delivery Lead/Practice Lead Role for Campaign/Journey/Audience Management platforms in Adobe Solutions for Global Delivery Services of Merkle/Dentsu
  • Thought leadership for Campaign Management, CRM and Messaging Offerings from Merkle. Experience across Insurance,Retail, CPMG and Travel Domains.
  • Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
  • Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
  • Improved project efficiency with strategic planning, resource allocation, and time management practices.
  • Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.
  • Assist in recruiting, hiring and training of talent in Dentsu Global . Services, i.e Dentsu' Global delivery unit.
  • RFI/RFP Planning and driving Merkle's offerings aligning with Client requirements.
  • Recent Engagement with travel & hospitality client, help them move from old martech ecosystem to future ready, technologies. Played Architect role, delivered first of data infra setup, With Partners like Adobe & Microsoft.

IDC CM Practice Lead

Merkle
10.2019 - 04.2022
  • Ensuring delivery of campaign implementation, technology strategy, optimization, and campaign execution projects with a team of 40+members
  • Delivery across technology platforms Adobe, Unica, Redpoint, Marketo, Pega
  • Setting up, leading, nurchuring, growing the marketing technology platforms implementation capability for India delivery center for Merkle from its acquisition companies i.e., Sokrati & Ugam
  • Established clear performance metrics to monitor progress toward practice objectives and evaluate overall success regularly.
  • In individual contributor role, July 2020 handled 10+ projects to completion on platforms implementation as a solution architect and various projects in a solutions consultant role.

Campaign Platforms Architect

Merkle
10.2018 - 10.2019
  • Played role as Campaign Architect for 5 projects over a period of 1 year.

Technical Lead

Tata Consultancy Services
03.2017 - 10.2018
  • Digital Marketing Consulting

Senior Developer

Tata Consultancy Services
04.2014 - 03.2017
  • Marketing Automation Developer, Adobe Experience Cloud Developer

Software Engineer

Tata Consultancy Services
12.2012 - 04.2014
  • Part of R&D team focused on very niche skills in Automotive Engineering background
  • Electric Vehicle Charging SystemsEmbedded Systems Developer.

Education

Bachelor of Technology (B.Tech.) - Electronics Engineering

Aligarh Muslim University
01.2008 - 04.2012

Skills

People Management

Certification

Adobe Certified Master- Campaign Architect, Adobe, 07/2020, 07/2022

Awards

  • Leadership Award - Ugam, 01/2022
  • Technical Excellence - Tata Consultancy Services, 04/2016
  • Star Team - TATA Consultancy Services, 11/2017

Timeline

IDC CM Practice Lead

Merkle
10.2019 - 04.2022

Campaign Platforms Architect

Merkle
10.2018 - 10.2019

Technical Lead

Tata Consultancy Services
03.2017 - 10.2018

Senior Developer

Tata Consultancy Services
04.2014 - 03.2017

Software Engineer

Tata Consultancy Services
12.2012 - 04.2014

Bachelor of Technology (B.Tech.) - Electronics Engineering

Aligarh Muslim University
01.2008 - 04.2012

Director, Martech Delivery

Merkle
4 2022 - Current

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Tarvind SinghMarketing Technology Consultant & Delivery Leader