Hi, I’m
Tashneen Makkar
Senior Communication Execution
Gurgaon
Summary
Experienced in managing in-app and external product communications with a strong track record in leading PLG projects, product launches, and GTM strategies. Skilled in enhancing brand presence, boosting user retention, and managing tournament modules. Proficient in writing SEO-friendly content for websites and social media, creating effective communication solutions aligned with business goals.
Overview
2
years of professional experience
3
years of post-secondary education
Work History
Junglee Games
Senior Communication Executive
07.2022 - Current
Job overview
- Led the PLG, retention and tournament modules for Junglee Games products: Junglee Rummy & Rummy.com
- Managed the GTM strategy of the biggest promotional campaign in the industry with a budget of ₹600 Crore.
- Improved opt-in rates for IPL and World Cup via VIP level GTM and implementing effective cohorts in the communication plan.
- Developed communication strategies to enhance KPIs for internal & external channels such as PNs, SMS, e-mailers, WhatsApp, in-app assets and static pages.
- Conducted A/B test to analyse & test different tonality based communication across various channels of Junglee Rummy.
illuminz
Content Writer
04.2022 - 06.2022
Job overview
- Increased subscriber rates for the Illuminz website with the help of technical articles.
- Developed style guides for voice, tone, and language, enhancing brand consistency across communications.
- Increased brand visibility by consistently producing high-quality, SEO-optimized content.
Kiddaan.com
Content Writer
12.2021 - 03.2022
Job overview
- Authored 5-6 daily articles, including news scoops, feature & fashion articles, and social media content, ensuring alignment with the website’s tone and style.
- Developed engaging content for Instagram posts, tailored to the platform’s audience to increase follower engagement and brand visibility.
Education
TIMT (affl. Kurukshetra University)Yamunanagar, India
BBA
06.2019 - 07.2022
Skills
Content Strategy
Timeline
Senior Communication Executive
Junglee Games
07.2022 - Current
Content Writer
illuminz
04.2022 - 06.2022
Content Writer
Kiddaan.com
12.2021 - 03.2022
TIMT (affl. Kurukshetra University)
BBA
06.2019 - 07.2022
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