TEJASWINI V

Leadership & strategy

• Led and scaled a team of designers, researchers, and content designers across multiple product verticals.
• Defined and executed UX vision aligned with business OKRs and product KPIs.
• Established quarterly UX roadmaps in collaboration with Product and Engineering leadership.
• Mentored mid-level designers, built growth frameworks, and performance review structures.
• Championed UX maturity initiatives across enterprise programs.

Design Operations & Governance

• Built scalable design processes, review systems, and quality benchmarks.
• Implemented enterprise-wide design system adoption, improving design consistency by 40%.
• Standardised UX research practices, usability benchmarking, and.
• Instituted design critiques and cross-team knowledge-sharing forums.

• Led end-to-end UI/UX process and guided cross-functional teams to deliver world-class solutions.
• Produced style guides, user flows, wireframes, and high-fidelity designs for web applications.
• Drove decisions by facilitating workshops and stakeholder reviews; managed designers and collaborated with PM/Engineering.
• Selected projects: HCL OneTest (Web App), HCL Design System

• Applied user-centered design to deliver wireframes, prototypes, and responsive designs for web and mobile.
• Collaborated closely with stakeholders and users to ensure solutions addressed real needs.
• Translated concepts into style guides, interactive wireframes, and user flows.
• Selected projects: API Portal (Web), HUG (Web & Mobile), VPD Dashboard, TCX – Total Customer Experience

Bulk Ordering Experience Product Catalog & Search Optimization Checkout & Pricing System

• Designed end-to-end UX for B2B eCommerce platforms handling bulk purchases and high-value transactions
• Optimized product discovery (search, filters, catalogs) for large inventories
• Improved checkout and ordering flows
• Designed account-based systems with multiple user roles (buyers, admins, procurement teams)
• Simplified complex pricing models (tiered pricing, discounts, contracts)
• Collaborated with product, engineering, and business teams to align UX with revenue goals
• Conducted usability testing with business users to improve task efficiency

Key Projects:

• Designed bulk purchase flow for enterprise users
• Reduced ordering time by 20%
• Improved repeat purchase experience

• Redesigned search + filters for large product inventory
• Increased product discoverability and conversion

• Simplified complex pricing (tiered, negotiated pricing)
• Reduced checkout friction for high-value orders

• Collaborated with clients and developers to craft user-centered web and mobile solutions using rapid prototyping and high-fidelity mockups.
• Selected projects: EPSOFT