Thallapalli Sandeep Rao

Sales Leadership:

• Responsible for P&L of INR 2100 Crores Revenue in Domestic and International Markets
• Leading a team of 60 professionals in Sales, Marketing, Demand Planning & Forecasting, Supply Chain, Technical Services and New Product Development
• Provide leadership and direction to the team members across seven Regional Offices, Mill, Warehouses and Corporate Office

Demand Planning & Forecasting:

• Oversee the team develop production plans considering factors such as resource availability, capacity constraints, profitability, demand plans for two production plants with 2,50,000 MT / Annum
• Monitor, review and align schedules in line with market dynamics, critical requirements, exigencies and stock ageing

Supply Chain and Logistics Management:

• Drive operational excellence in Supply chain and Logistics operations, sustaining cost leadership
• Orchestrating efficient and cost effective processes by seamless balancing between Demand & Supply

Pricing and Commercial Operations:

• Develop and implement comprehensive pricing strategies schemes that maximize profitability while remaining competitive across channels
• Process enhancement and new systems implementation for improvement in Ease of Doing Business, cost reduction and increased operational efficiency

Responsibilities

• Reporting to Sr. Vice President (Sales & Supply Chain)
• Sales budget of Rs. 1400 Crores with the objective to profitably grow Sales within India 85% & International Markets 15% with Revenue & Profitability targets through Regional Distribution, Key Accounts and Export Customers
• Leading a team of 7 Regional Sales, working in tandem with local Area Sales Managers handling Wholesale Distributors across the Country and Export Customers across Middle East & Africa
• HP Copier Brand sales in India & Middle East Africa - working in tandem with local sales teams and Export Sales Heads in Brazil, Russia, Europe & North America
• Market Based Value Creation - Innovate “Business Designs” that allows capturing “Value”, with superior customer selection, differentiated offerings, going to market strategies and configure resources to capture value in the market space
• Customer Loyalty Program - Paper Barons

Exports, Key Accounts & Copier Distribution

• Reporting to Sr. Vice President (Sales & Supply Chain)
• Exports – Responsible to head International Business with task to grow Sales from 8% to 20% with the objective to complete Export Obligation of Rs. 630 Crores in 3 year period
• Key Accounts - Grow the existing Key Accounts in the Notebook segment and develop new large accounts like Amazon, Walmart and Metro Cash & Carry in the Cutsize with the objective to spread the portfolio on long term
• Develop different trade channels for Cutsize conducting Strategic tie-ups, Consumer Promotion and Building Hub-Spoke Model to leverage reach through Door-to-Door delivery