Thobeyas Dhaveethu Raja
Hyderabad
Summary
UI/UX Design Leader with over 13 years of experience crafting high-impact design solutions across enterprise, B2B, and B2C platforms. Specialized in solving complex product challenges through human-centered design, usability testing, and design system development. Recognized for leading user research and product ideation to deliver scalable, intuitive digital experiences that drive engagement and user satisfaction. Adept at cross-functional collaboration, leading multidisciplinary teams, and aligning design strategy with business goals. Skilled in building visual systems and workflows that enhance team efficiency and product quality.
Overview
13
13
years of professional experience
Work History
Associate Creative Director
Deloitte Consulting India Pvt Ltd
Hyderabad
06.2023 - Current
- Achieved a 60% increase in user engagement by leading the redesign of a modern digital experience for the TMT sector.
- Directed creative strategy, staffing, and execution for global digital experiences, enhancing the practice's visual design impact.
- Delivered creative leadership for a US-based B2B and B2C product portfolio, elevating user experience and business alignment.
- Created 150+ product backlogs across 5 digital products by leading 20+ cross-functional workshops, ensuring alignment between product vision and delivery roadmaps.
- Delivered 16 successful product releases by ensuring consistent alignment between business objectives and evolving user needs throughout the development lifecycle.
- Increased team efficiency by 90% and productivity by 40% by identifying and eliminating redundant 'swivel chair' processes through data-driven workflow optimization.
- Boosted operational efficiency by 30–40% by streamlining user and stakeholder interactions, reducing unnecessary communication loops and decision-making delays.
- Accelerated project adaptability by 30% by developing a governance model that ensured smooth project transitions and systematic requirement gathering.
- Scaled a high-performing design team from 1 to 17 members by instituting strong mentorship and fostering a culture of innovation; served as India Craft Lead to support regional excellence.
- Increased user engagement by 60% by directing the redesign of a modern digital experience tailored for the Technology, Media, and Telecom (TMT) sector.
- Enhanced brand impact and visual coherence across global digital platforms by providing strategic leadership in creative direction, staffing, and delivery execution.
- Strengthened alignment of user experience with business goals by leading creative strategy and design execution for a US-based B2B and B2C product.
Specialist Senior
Deloitte Consulting India Pvt Ltd
Hyderabad
06.2021 - 05.2023
- Enhanced design consistency and scalability by developing and maintaining comprehensive design systems.
- Conducted user interviews and usability testing, leading to significant UX improvements in enterprise resource platforms.
- Served as lead designer for a premier US-based energy product, managing cross-functional collaboration and design delivery.
UX/UI Specialist
Deloitte Support Services India Pvt Ltd
Hyderabad
04.2017 - 05.2019
- Company Overview: (Focus: TMT & Healthcare Digital Solutions)
- Designed and maintained UI style guides and scalable design systems for enterprise healthcare and TMT applications, ensuring visual and functional consistency across platforms.
- Developed user interfaces for web portals and mobile apps used by healthcare professionals and TMT clients, prioritizing accessibility, regulatory compliance, and intuitive workflows.
- Created interactive wireframes and prototypes to map complex user journeys, facilitating stakeholder alignment and rapid iteration.
- Conducted user research and usability testing with end-users (patients, clinicians, and business users), leveraging insights to optimize digital experiences and reduce friction points.
- Collaborated with cross-functional teams—including developers, product owners, and subject matter experts—to deliver user-centric solutions that improved engagement and operational efficiency.
- (Focus: TMT & Healthcare Digital Solutions)
Design Lead
India Rubber Expo
Chennai
12.2015 - 03.2017
- Company Overview: (Focus: B2C Ecommerce & Event Technology)
- Led the UX/UI design for the event’s digital ecosystem, including responsive ecommerce websites, attendee apps, and online registration systems.
- Developed user personas and journey maps to optimize the B2C ecommerce experience, increasing attendee sign-ups and exhibitor engagement.
- Designed interactive marketing assets and digital touchpoints, ensuring a seamless and engaging experience for diverse user segments.
- Coordinated with event stakeholders to translate business requirements into intuitive, conversion-focused interfaces.
- Managed the design process from discovery to delivery, ensuring all digital solutions met user needs and business objectives.
- (Focus: B2C Ecommerce & Event Technology)
Senior Designer
WVRS Australia Pty Ltd
Chennai
06.2012 - 11.2015
- Company Overview: (Focus: International Ecommerce & Healthcare Platforms)
- Led a team of 6 designers in delivering UI/UX solutions for global ecommerce and healthcare clients, focusing on web and mobile product design.
- Conducted user interviews, usability testing, and analytics reviews to identify pain points in ecommerce checkout flows and healthcare application interfaces.
- Designed wireframes, interactive prototypes, and high-fidelity UI mockups, prioritizing conversion optimization, accessibility, and regulatory compliance.
- Collaborated with international development teams to ensure seamless implementation of user-centric features and maintain design integrity across devices.
- Advocated for best practices in responsive design, accessibility, and interaction design, resulting in improved user satisfaction and business KPIs.
- (Focus: International Ecommerce & Healthcare Platforms)
Education
UX Foundation Certification -
ImaginXP
01.2018
B.Sc. - Visual Communications
Loyola College
Chennai01.2012
Skills
- Design thinking and product ideation
- UX research and usability testing
- Wireframing and interaction design
- UI design and visual storytelling
- Design systems and accessibility
- Strategic leadership
- User flows and journey mapping
- Agile methodologies in UX
- Team leadership and mentoring
- Figma, Adobe Photoshop, and Illustrator
Languages
- English
- Tamil
Notable Highlights
- Boosted user engagement by 60% by redesigning a modern website for the Technology, Media and Telecom (TMT) domain.
- Delivered creative direction for a US-based B2B and B2C product portfolio, resulting in elevated customer satisfaction.
- Developed and maintained design systems to ensure brand consistency across complex product suites.
- Streamlined enterprise workflows by designing internal tools that improved user productivity and task completion.
- Conducted usability testing and research leading to iterative improvements and data-backed design decisions.
- Created prototypes and user flows that improved feature discoverability and minimized user friction.
- Designed marketing and sales collateral that enhanced lead generation and brand perception.
- Mentored and guided junior designers to build strong team dynamics and uplift design quality.
Timeline
Associate Creative Director
Deloitte Consulting India Pvt Ltd
06.2023 - Current
Specialist Senior
Deloitte Consulting India Pvt Ltd
06.2021 - 05.2023
UX/UI Specialist
Deloitte Support Services India Pvt Ltd
04.2017 - 05.2019
Design Lead
India Rubber Expo
12.2015 - 03.2017
Senior Designer
WVRS Australia Pty Ltd
06.2012 - 11.2015
UX Foundation Certification -
ImaginXP
B.Sc. - Visual Communications
Loyola College
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