Titus R.P

Duration: September 14, 2022 – Present; Team Size: 6 Sales Officers, 22 Sales Associates; Retail Distributor: 11; Wholesale Distributor: 1.

Monthly Business Size: ₹8 Crores
Job Responsibilities:

• Responsible for achieving both Primary and Secondary Sales targets across all product categories within the assigned geography.Overall achieved 18% Growth
• Identified key shopper insights and opportunities to drive category growth in General Trade (GT) and Wholesalechannels By Deploying
• Spearheaded distributor appointments Chennai, expanding market reach and coverage.
• Successfully launched BLUUM Floor Cleaner and Detergent product lines in the market.
• Negotiated Terms of Trade (TOT)with key supermarket chains to enhance visibility and profitability.
• Built the sales organization from scratch, including recruitment and onboarding through third-party partners.
• Ensured 95%+ order fulfilment accuracywith adherence to next-day delivery SLAs.
• Managed end-to-end sales and marketing operations, ensuring consistent achievement of monthly business goals.

Achievements:

• Key Achievement – Contribution Margin 1% , +ve margin.
• Successfully handled & Implemented Special Projects – Last Mile Operation.
• Rolled out Vigo Mart app installation in 300 + WS and Retail Order app – same day delivery

Duration: Jan 2021 – Sep 2022; Team Handled: 6 TSEs, 3 PSRs, 18 Promoters.Monthly Business Size: 40Lacs

Job Responsibilities:

• Responsible for PRIMARY and SECONDARYbusiness delivery across categories within geographical span of control.
• Expanding direct Coverage in Chennai & in other cities as Distributors Model.
• To build right infra-structure to support the business growth.
• Identify key shopper opportunity to drive Category growth in both GT and MT channels.
• Effective execution of product launches, promotions and in store plans through team of 6 TSE’s, 3 PSR’s & 18 Promoters.

Achievements:

• Started the business from scratch(ZERO SECONDARY).
• Launched the NEW CATEGORY (NON VEG SPREADS & KEBABS) in GTand MT stores.
• Achieving Overall Primary and Secondary Target.
• Managing the Sales Executives, Promoters and Operation team.
• Controlling Market Damage by placing right products in right places.
• Following up the over aged Market outstanding while market work.

Duration: January 2019 – December 2021, Monthly Business Size: 1.45 cr.

No. of Distributors: 2 Direct stockiest Team Handled – 17 PC’s & 2 Merchandiser.

Key Achievement:

• Achieving Overall Secondaryand Primary Target at @18%
• Successfully implemented the Segmentation model – GEN 2 model.
• Awarded Best Sale Executive for WHOLESALE COVERAGE in the South branch.
• Increased Unique Lines Billed at Outlets level from 7 ULB to 12 ULB.
• Ensuring VC assurance , deploying VC’s in right outlets which yield incremental growth.
• Periodical RD Investment Tracking with Zero Pending Claims.
• Increased 1300+ RLA, Monthly 150 + RLA consistently.

Duration: Mar 2017 – Dec 2018; Monthly Business Size: 1.5 cr.

No.of Distributors: 7 Direct stockiest & 2 Super Stockiest (25 SUB RD’s).Team Handled – 4 TSI’s &10 PC’s

Key Achievement:

• Appointed new RD who was to FMCG industry, Incremental growth 15% MoM.
• Took over the territory with -9%ended with 12% growth in 2017.
• First Territory to bill all the RD in CRS.
• TSI (ISR) to complete the Rural Coverage Expansion.
• Market working with ISR/PC/Distributors to improve their efficiency level and to ensure availability of all SKU’s (Range selling) and visibility of products across all markets.

• AIRTEL - 40 lacs per month.
• IDEA - 5 lacs per month
• Data Wind - 03 lacs per month.
• Coca-Cola: 10 lacs per month.