Tonmoyee Kashyap

Work History

Provoqe Media

01.2024 - Current

Spearheaded PR initiatives for an array of high-profile brands across F&B, Lifestyle, Dermatology, Hospitality, and Design sectors, ensuring maximum media exposure and brand recognition.
Achieved over 200 media coverages within a short span, significantly enhancing brand visibility and reputation.
Expertly managed a diverse portfolio of 8+ clients, delivering exceptional client servicing and fostering long-term relationships.
Developed and implemented comprehensive PR and content strategies, driving engagement and positioning client brands as industry leaders.

High Hopes Communication Consultancy

01.2023 - 12.2023

Engineered and executed strategic PR plans tailored to meet and exceed client objectives, resulting in high client satisfaction and retention.
Cultivated robust media relationships, enabling successful placement of press releases, feature stories, and exclusive interviews.
Orchestrated high-impact media activities, including press conferences, proactive story pitching, and follow-ups, ensuring extensive media coverage.
Conducted meticulous planning and analysis of weekly activities and post-event reports, optimizing PR strategies and outcomes.
Worked with startups across industries such as AI, Proptech, Insurtech, MSMEs, and NBFCs, along with major financial institutions like venture capitals and investment firms.

Oijo Media

06.2022 - 12.2022

Served as the principal liaison for clients, ensuring seamless communication and superior service delivery.
Designed and executed innovative PR campaigns, enhancing brand image and public perception.
Established and nurtured relationships with media agencies and key stakeholders, facilitating effective communication and brand-building activities.
Crafted and deployed a strategic social media plan, significantly boosting brand awareness and engagement across digital platforms.

Indian Political Action Committee

09.2021 - 05.2022

Directed the planning and creation of engaging daily content, aligned with channel strategy and audience preferences.
Collaborated with political leaders, unions, and civil society organizations, driving impactful campaign strategies.
Monitored and analyzed government policies and legislative events, providing insightful updates to stakeholders.
Led digital campaigns for the Goa Election 2022, utilizing influencer marketing and social listening tools to maximize reach and impact.
Managed high-profile social media properties with over 2 million followers, ensuring consistent engagement and growth.
Served as Team Lead in the Political Intelligence Unit; produced client-ready documents including research papers and presentations assessing assembly constituencies across India to understand socio-economic relations, voter behaviors, and needs, and identifying policy and choice-based gaps for citizens.
Managed a team of 10-12 analysts and executives; built a comprehensive research database, and produced state reports analyzing the political economy and performance of governments in rural and urban areas across the country.