Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic
Tridha Ghosal

Tridha Ghosal

Kolkata

Summary

In my 6+ year stint, I have worked across brands to create 360-degree campaigns. I enjoy ideating and executing content that makes one pause and take notice of it. I believe that creative and strategic thinking go hand-in-hand and can give rise to clutter-breaking work.

Overview

7
7
years of professional experience

Work History

Associate II - Content Management,

PwC
01.2023 - Current
  • Executing, editing, quality checking and managing content of Viewpoint which gives access to the latest news, PwC guidance, webcasts and research articles across 10 territories
  • Conceptualising and executing leadership articles to show the ethos of PwC One
  • Creating weekly internal and external newsletters

Sr. Executive - Marketing and Internal Comms,

Intellect
06.2021 - 12.2022
  • Creating PR releases, leadership articles, social media content, print ads and employer branding content
  • Executing end-to-end product launch campaigns and internal communication projects
  • Creating the Annual Report, monthly newsletter letters and content for their CSR outreach programs
  • Handling PR agencies for all launch comms
  • Working closely with the events team for all global events comms

Copywriter,

Brandsum Tech Solutions
12.2019 - 12.2020
  • Worked on social media campaigns, website content, google ads and SEO campaigns for Diageo, Linc Pens, Metro Dairy, Quest Mall, Shyam Steel, Keventer Agro and IJM Sex Trafficking

Project Trainee,

Wunderman Thompson
04.2019 - 11.2019
  • Writing radio sports and print ads for all the 18 sub-brands under Lifestyle Stores

Education

PG Diploma - Advertising and Marketing

Xavier Institute of Communication
Mumbai
01-2019

B.A. - Mass Communication & Journalism

St. Xavier's College
Mumbai
01-2018

School -

Delhi Public School, Ruby Park
Kolkata
01-2015

Skills

  • Brand Communication
  • Digital-first Campaigns
  • Internal Communication
  • PR articles
  • Print and Radio ads, TVCs

Timeline

Associate II - Content Management,

PwC
01.2023 - Current

Sr. Executive - Marketing and Internal Comms,

Intellect
06.2021 - 12.2022

Copywriter,

Brandsum Tech Solutions
12.2019 - 12.2020

Project Trainee,

Wunderman Thompson
04.2019 - 11.2019

PG Diploma - Advertising and Marketing

Xavier Institute of Communication

B.A. - Mass Communication & Journalism

St. Xavier's College

School -

Delhi Public School, Ruby Park
Tridha Ghosal