Tulika Goel
Summary
Experienced analyst with a proven track record in analyzing and optimizing business processes, implementing data-driven solutions, and collaborating with cross-functional teams to drive strategic decision-making for enhanced organizational performance. Adept at translating complex business requirements into actionable insights and delivering impactful recommendations for sustainable business growth.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Lead Engineer
Persistent Systems
Pune
11.2020 - 08.2021
- Analyze the end-to-end customer journey for loan applicants, from initial inquiry to loan approval and beyond.
- Use data analytics techniques such as cohort analysis, path analysis, and conversion funnel analysis to understand customer behavior and preferences at each stage of the journey.
- Implement targeted communication strategies and omnichannel marketing campaigns to engage customers effectively and guide them through the loan application process, ultimately increasing conversion rates and customer satisfaction.
- Create dashboards to visualize NPS scores, sentiment analysis results, and customer feedback trends, enabling actionable insights to enhance customer satisfaction and loyalty.
- Discovered that a significant percentage (30%) of applicants drop off during the application submission stage due to lengthy forms or unclear instructions.
- Reduced loan processing time by 25% by streamlining the application process and optimizing underwriting procedures.
Application Development Analyst
Accenture
Banglore
12.2019 - 11.2020
- Segment customers based on demographic data, purchasing behavior, and engagement metrics stored in Salesforce CRM.
- Forecast sales demand and inventory requirements using historical sales data stored in Salesforce CRM.
- Identify cross-selling and upselling opportunities by analyzing customer purchase history and behavior patterns stored in Salesforce CRM.
- Develop dashboards to visualize customer segments, analyze their purchasing patterns, and measure customer lifetime value (CLV) to inform marketing and sales strategies aimed at different customer segments.
- Increased average order value by 25% through targeted recommendations and promotions.
Associate Consultant
Capgemini
Bangalore
09.2016 - 12.2019
- Executed SFDC Administrative tasks, including the creation of Profiles, Roles, Users, Page Layouts, Approvals, Workflows, and Validation Rules, to streamline data management and improve analytical insights.
- Exhibited expertise in scrutinizing the functional and architectural components of the organization's website, with a particular emphasis on online sales and payment segments, leveraging SQL queries for data retrieval and analysis.
- Employed Data Loader for importing, exporting, and updating records, facilitating bulk processing activities to ensure data integrity and accuracy for analytical purposes.
- Enhanced analytical capabilities within Salesforce CRM by customizing applications to meet specific functional needs, resulting in a 20% increase in data-driven decision-making.
- Streamlined data import/export processes and bulk data updates using Data Loader, enabling faster data processing and analysis, ultimately enhancing overall analytical efficiency by 35%.
Education
PGP-BUSINESS ANALYTICS -
MITWPU
PUNE02-2024
PG- Diploma in Advanced Computing -
C-DAC
Bangalore07-2016
B.Tech - Information Technology
ABES Institute of Technology
Ghaziabad05-2015
Skills
- SQL
- ADVANCED EXCEL
- SALESFORCE CRM
- STATISTICAL ANALYSIS
- PROBLEM SOLVING
- TABLEAU
- POWER BI
- PYTHON
Certification
- Salesforce Certified Administrator Issued Aug 2020
- Salesforce Certified Associate Issued Aug 2023
Timeline
Lead Engineer
Persistent Systems
11.2020 - 08.2021
Application Development Analyst
Accenture
12.2019 - 11.2020
Associate Consultant
Capgemini
09.2016 - 12.2019
PGP-BUSINESS ANALYTICS -
MITWPU
PG- Diploma in Advanced Computing -
C-DAC
B.Tech - Information Technology
ABES Institute of Technology
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