Tushar Alai
Sr. Business Development Associate – Smart Factory / IIoT / Manufacturing Digitization
Mumbai
Work Preference
Summary
Business Development professional with 13+ years experience in the manufacturing industry, specializing in driving digital transformation and manufacturing excellence through consultative engagement. Expertise in industrial Gen AI, AI/ML, process automation, and sustainability initiatives, with a strong focus on delivering client-centric, ROI-driven solutions.
At Solulever, contributing to digital manufacturing initiatives including digital twins, predictive maintenance, and process optimization. Leveraging industrial automation and domain expertise to design and deploy solutions that enhance operational efficiency, sustainability, and long-term business value for manufacturing organizations.
Overview
15
15
years of professional experience
1
1
Language
Work History
Sr. Business Development Associate – Smart Factory
Solulever India Pvt Ltd
10.2021 - Current
- Drive business growth for the Brabo Smart Factory Platform across India & APAC.
- Lead enterprise-level consultative sales cycles – from opportunity discovery to contract closure.
- Coordinate with marketing, pre-sales, and delivery teams to design customized IIoT & MES solutions.
- Leverage HubSpot CRM for pipeline management, forecasting, and campaign performance.
- Established partner ecosystem and regional reseller programs to accelerate market entry.
- Results: 120 % target achievement | ₹4.5 Cr+ pipeline | Expanded into new verticals (Chemical, CPG & Automotive).
- Enhanced customer satisfaction by resolving issues promptly and implementing feedback-driven improvements.
- Delivered presentations at conferences and trade shows, showcasing products/services and generating leads.
- Streamlined internal processes related to lead generation and prospecting tactics, reducing time spent on administrative tasks.
- Collaborated with cross-functional teams to develop comprehensive proposals for prospective clients.
- Exceeded annual sales targets through consistent pipeline management and effective negotiation tactics.
Senior Sales Manager – IIoT Solutions
Infinity Automation Systems Pvt Ltd
09.2020 - 09.2021
- Drove sales of industrial automation, MES, and digital twin solutions.
- Engaged CXOs and plant heads to define digital transformation roadmaps.
- Closed multi-crore automation and IIoT projects with leading automotive manufacturers.
- Increased overall sales revenue by implementing effective sales strategies and building strong client relationships.
- Mentored junior sales professionals in advanced selling techniques, resulting in accelerated career progression and enhanced contributions to overall team success.
- Exceeded annual sales targets consistently by maintaining a proactive approach to lead generation and pipeline management.
- Streamlined internal sales processes for increased efficiency, resulting in improved productivity and reduced overhead costs.
Head of Sales & Marketing
Realty Automation & Security Systems Pvt Ltd
11.2018 - 09.2020
- Managed end-to-end sales for smart surveillance and connected devices.
- Strengthened customer retention through long-term relationships, and solution expansion.
- Collaborated with R&D to shape new offerings aligned with market demand.
- Built strong relationships with clients, leading to increased customer satisfaction and repeat business.
- Communicated directly with customers and partners to build strong business networks and relationships.
- Developed customized solutions for clients, addressing their unique needs and helping them achieve their goals.
- Negotiated client contracts and agreements to cultivate profitable business transactions.
- Managed over 30 customer calls per day and Increased sales by 10%
Business Development Executive
Intelli-Vision Technologies
12.2017 - 10.2018
- Executed B2B sales of smart IoT surveillance solutions across industrial clients.
- Provided feedback to improve product design and market positioning.
- Leveraged CRM tools to track leads and analyze data, optimizing sales efforts for maximum return on investment.
- Provided exceptional customer service by promptly addressing client concerns and resolving issues as they arose.
- Managed a portfolio of accounts, ensuring timely delivery of products/services while maintaining high levels of customer satisfaction.
Assistant Manager – Sales & Distribution
Reliance Communication
02.2016 - 11.2017
- Managed account and distributor networks; achieved consistent revenue growth.
- Executed territory expansion, team leadership, and brand-building campaigns.
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Improved customer satisfaction by addressing and resolving complaints promptly.
- Developed strong working relationships with staff, fostering a positive work environment.
- Promoted teamwork within the workplace by encouraging collaboration among staff members on various project tasks.
Business Development Executive
ILead Farmers Pvt Ltd
05.2015 - 07.2015
- Conducted lead generation and digital marketing outreach for IT and marketing services.
- Conducted competitor analysis to identify gaps in the market and capitalize on untapped opportunities.
- Established a robust sales pipeline by consistently identifying, qualifying, and nurturing leads through various outreach methods.
- Generated revenue growth by developing and executing targeted sales strategies to expand market share.
- Increased client base by identifying and pursuing new business opportunities through market research and networking.
- Built strong relationships with clients, leading to increased customer satisfaction and repeat business.
- Communicated directly with customers and partners to build strong business networks and relationships.
- Managed approximately 150 emails, 40 calls and 4 presentation per day from new customers.
Key Account Manager
Shri Swami Samarth Bank
01.2011 - 12.2011
- Managed corporate salary accounts & cross-selling initiatives; led team of 3–4 executives.
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
- Analyzed sales and customer data to identify trends and opportunities for increased profitability.
- Analyzed market trends, identifying opportunities for expanding product offerings within key accounts.
- Strengthened client relationships through regular communication and effective problem-solving.
Education
MBA - Marketing
Indira Global Business School
Pune, India05-2016
Bachelor of Science - Computer Science
Panchavati College of Mgmt. & Computer Science
Nashik, India07-2014
Dipl. - Computer Technology
Shree SHJHB Polytechnic, Chandwad
Chandwad, India05-2012
HSC - Science
KAANM Sonawane College, Satana
Satana, India04-2008
High School Diploma -
Pravara Public School
Pravaranagar, India 04.2001 -
Skills
Industry 40 & Smart Manufacturing
CXO-Level Stakeholder Management
Consultative / Solution Selling
AI analytics for predictive maintenance
Enterprise SaaS / Platform Sales
RFQ coordination
Industrial Systems Knowledge
Go To Market Strategy
Proficient in CRM software
Manufacturing Operations Expertise
Business Development & Pipeline Management
Client acquisition
Accomplishments
- Achieved 120 % of FY 2025–26 revenue target, closing multiple enterprise deals for Smart Factory and IIoT solutions.
- Built a ₹4.5 Cr+ qualified pipeline through expansion into new geographies and verticals.
- Secured multi-million-euro partnerships by presenting and negotiating with C-level stakeholders across India and APAC.
- Established strategic partner programs driving recurring revenue and wider solution adoption.
- Consistently surpassed sales targets through data-driven prospecting and value-based consultative selling.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Affiliations
- Solulever
- Member – Industry 4.0 / Manufacturing Digitalization Network
- Associated with client organizations in Chemical / Manufacturing sector
- Associated with Industrial AI / Industry 4.0 initiatives
- Collaborations with OEMs / Process Industry Clients
- Associated with Manufacturing Digital Transformation initiatives
Language
English, Hindi, Marathi
Quote
Business has only two functions – marketing and innovation.
Peter Drucker
Interests
Playing Hockey
Riding Bike
Travel
Timeline
Sr. Business Development Associate – Smart Factory
Solulever India Pvt Ltd
10.2021 - Current
Senior Sales Manager – IIoT Solutions
Infinity Automation Systems Pvt Ltd
09.2020 - 09.2021
Head of Sales & Marketing
Realty Automation & Security Systems Pvt Ltd
11.2018 - 09.2020
Business Development Executive
Intelli-Vision Technologies
12.2017 - 10.2018
Assistant Manager – Sales & Distribution
Reliance Communication
02.2016 - 11.2017
Business Development Executive
ILead Farmers Pvt Ltd
05.2015 - 07.2015
Key Account Manager
Shri Swami Samarth Bank
01.2011 - 12.2011
High School Diploma -
Pravara Public School
04.2001 -
MBA - Marketing
Indira Global Business School
Bachelor of Science - Computer Science
Panchavati College of Mgmt. & Computer Science
Dipl. - Computer Technology
Shree SHJHB Polytechnic, Chandwad
HSC - Science
KAANM Sonawane College, Satana
CORE COMPETENCIES
- Domain & Technical: Industry 4.0 | IIoT | MES | Smart Factory | Digital Manufacturing | Automation | Cloud (AWS, Azure) | Predictive Analytics | PLC/SCADA | Digital Twin | SAP ME/MII
- Sales & Business: Enterprise Sales | Consultative Selling | B2B Growth | Solution Sales | Key Account Management | Channel Development | Go-to-Market Strategy | Partner Ecosystem | Sales Forecasting | CRM (HubSpot, Salesforce)
- Leadership: Strategic Planning | Stakeholder Management | Team Leadership | Cross-functional Collaboration | Negotiation