Tushar Jain
Regional Trade & Merchandising Manager
Summary
20+ years of work experience in Godfrey Phillips India Ltd, having worked in across verticals of trade marketing & merchandising, modern trade, sales coordination, business development & supply chain.
Worked as the Regional Trade & Merchandising Manager at Godfrey Phillips India Limited mumbai branch-managing trade and merchandising operations.
Expertise in trade marketing strategies & merchandising practices developed skill sets through diverse roles in sales coordination, modern trade, supply chain management, with good industry knowledge.
Through merchandising function worked on enhancing brand awareness by creating premium visibility elements like brand shops, metal kiosk, Digital Screens, look shops and on mass scale visibility through mass scale elements across markets thus improving customer engagement initiatives, leading to an increase in visibility share.
Planned, executed and managed marketing campaigns targeting retail channels to increase product visibility, drive sales, and enhance brand awareness.
Vendor Management through network of multiples vendors.
Success Levers: result-oriented professional with established skills in people management, relationship building, networking, mentoring, negotiation, critical thinking, mindfulness and leadership acumen.
Overview
20
20
years of professional experience
2
2
Languages
6
6
years of post-secondary education
Work History
Regional Trade & Merchandising Manager
Godfrey Phillips India Limited
Mumbai, Maharashtra
01.2022 - 09.2025
- Lead a team of 1 ASM & 6 Assistant Managers for managing trade & merchandising for Mumbai Metro, Rest of Maharashtra, MP & Chhattisgarh & Goa
- Ensured alignment with corporate objectives while optimizing market spends & achieving sales targets through trade support and achieving merchandising targets through visibility.
- Devising and implementing trade marketing initiatives that boost brand penetration and sales volume across 3 key channels of retail, dealer & hawker
- Managing and creating visibility through key retail outlets for around 22k outlets with team of around 100+ specialized skill set
- Engaging with cross-functional teams to create & execute impactful promotional campaigns that connect with target audiences and enhance customer engagement.
- Performing comprehensive market analysis to uncover emerging trends & consumer preferences, leveraging insights to guide strategic decision-making.
- Overseeing trade expenditures & merchandising budgets, ensuring efficient allocation of resources to meet targeted business outcomes.
- Managed and work through well coordinated network of multiple vendors for various market related activities
- Directing a team, offering mentorship & guidance to promote professional growth and improve overall team performance.
Key Accounts Manager-Modern Trade
Godfrey Phillips India Limited
Ahmedabad, Gujarat
02.2017 - 01.2022
- Key Accounts Manager-Modern Trade (Ahmedabad & Chandigarh Branch)
- Managed modern trade business of 5 states (Gujarat/Rajasthan/Punjab/J&K/HP); generated business /revenue /P&L and Chanel Management
- Both Retail & cash & carry business and Retail Channel- Modern trade outlets/ Hotels/Lounges/Café/Chains like Shell in Gujarat & 24x7 outlets in Chandigarh Tricity,
- Cash & Carry- Reliance/Walmart/ Metro and petrol pump chains like Reliance and Shell Petrol Pumps
- Managed key accounts within the modern trade sector, driving revenue growth and ensuring alignment with corporate sales objectives.
- Developed and executed strategic account plans that maximized sales opportunities and strengthened relationships with major retail partners.
- Coordinated with marketing teams to design and implement promotional activities that enhanced product visibility and drove consumer engagement.
- Analyzed sales data to identify trends and opportunities for growth, utilizing insights to inform strategic planning and decision-making.
- Conducted regular performance reviews with key accounts, providing actionable insights and recommendations to drive sales performance.
Senior Manager - Sales Coordination
Godfrey Phillips India Limited ( Head Office)
Delhi, Delhi
07.2011 - 02.2017
- Coordinated sales operations across multiple branches, ensuring alignment with corporate sales strategies and objectives.
- Developed and maintained sales forecasts, providing actionable insights to drive performance and achieve sales targets.
- Managed the creation of detailed sales reports, analyzing trends and patterns to inform strategic decision-making.
- Streamlined communication between sales teams and management, ensuring timely dissemination of information and alignment on objectives.
- Conducted regular performance reviews with sales teams, providing feedback and recommendations for improvement.
- Oversaw the execution of sales training programs, ensuring that all team members were equipped with the necessary skills and knowledge.
Manager
Godfrey Phillips India Limited (Head Office)
Delhi, Delhi
07.2008 - 06.2011
- Managed sales operations for a designated region, ensuring alignment with corporate sales strategies and objectives.
- Developed & executed sales plans that maximized revenue opportunities and strengthened relationships with key clients.
- Conducted regular performance reviews with sales teams, providing feedback and recommendations for improvement.
- Developed and maintained sales forecasts, providing actionable insights to drive performance and achieve sales targets.
- Managed supply chain management, uninterrupted flow of stocks via forecasting for procurement, purchase and replenishment across CFA's for all categories.
- Worked closely with production planning team/ HO sales/ Category teams for optimize planning for national supply chains – category includes- Cigarettes (multiple brands)/ Chewing (multiple SKUs)/ Candy (multiple SKUs).
Deputy Manager
Godfrey Phillips India Limited ( Head Office)
Delhi, Delhi
04.2006 - 06.2008
- Deputy Manager (Head Office)
- Six Sigma Black Belt & Green Belts Projects
Management Trainee
Godfrey Phillips India Limited
Guntur & Mumbai
05.2005 - 03.2006
- Management Trainee (Leaf Division at Guntur & Operation Division at factory Office)
Education
MBA - Marketing
Institute of Management Technology
Ghaziabad 04.2003 - 03.2005
B.Tech. - Information & Technology
Meerut Institute of Engineering & Technology
Meerut 04.1998 - 03.2002
Skills
Trade Marketing Management
PERSONAL DETAILS
- Date of Birth: 12th December 1979
- Married
- Spouse and 2 Sons
- Address: Flat 103, Gokul Sangeet, Linking Road, Santa Cruz West, Mumbai - 400054, Mumbai
Timeline
Regional Trade & Merchandising Manager
Godfrey Phillips India Limited
01.2022 - 09.2025
Key Accounts Manager-Modern Trade
Godfrey Phillips India Limited
02.2017 - 01.2022
Senior Manager - Sales Coordination
Godfrey Phillips India Limited ( Head Office)
07.2011 - 02.2017
Manager
Godfrey Phillips India Limited (Head Office)
07.2008 - 06.2011
Deputy Manager
Godfrey Phillips India Limited ( Head Office)
04.2006 - 06.2008
Management Trainee
Godfrey Phillips India Limited
05.2005 - 03.2006
MBA - Marketing
Institute of Management Technology
04.2003 - 03.2005
B.Tech. - Information & Technology
Meerut Institute of Engineering & Technology
04.1998 - 03.2002